by Ceri | Jan 11, 2013 | Exhibition Stands
Modular exhibition stands hold several benefits. If we look at the normal exhibition display stand used by most small businesses, we can see that it is rather expensive. A business with a future in mind will go with the modular exhibition stands, for the simple reason that such displays are portable, can be added onto and customised for every trade show attended.
The idea of any business is to make profits unless it is a non-profit organisation. With that in mind, the choice of exhibition stands should also keep the budget in mind. You will want something that can be stored and used again and again. It should take up little storage space since space also costs money.
Another advantage of modular exhibition stands is the longevity offered. If the stand is stored securely it can be used for many years and numerous displays. All you have to change will be the signage to fit the specific trade show.
Quick setup is yet another one of the amazing benefits offered. This means that it will not take days to build the stand; you will be able to assemble and disassemble it within an hour or two. You will also appreciate the fact that it can be put together in numerous ways. If a panel is damaged, simply replace it without having to get a whole new stand. More and more businesses go with modular display units because they have to consider costs when displaying at various trade shows. Consider all the benefits mentioned and view our range of modular exhibition stands. Contact us today to help you save costs while getting the benefits mentioned.
by Ceri | Jan 9, 2013 | Exhibition Stands
Custom exhibition stands and displays available from Scan Display are always going to be a careful consideration when you have to purchase and create branding and displays that are specifically suited for your needs. Fortunately, you get a lot of standardised stuff that can be used in a number of different applications and it can be quite versatile in most instances. However you still get plenty occasions where you need specially designed custom exhibition stands and displays that deliver the massage the way it was intended.
To give you an example, the modular systems tend to consist of specific shapes and sizes that include counter tops, display units and display walls. When you have a display area that doesn’t fit an allocated stand size, you often end up having to cut back on a few things, and you begin to lose impact. If you want to attract the right kind of people to your stand and give them the full impact of your business or your products, then you need to be able to create an exhibit that stands out and says the right thing.
Trade Shows and Exhibitions are the Ideal Place
Your business can always do with more exposure and an exhibition or trade show is a great way to put yourself out there for the world to see. All you have to do is get signed up for the next upcoming show and make sure that you have your stand ready for when the big day arrives. If you are uncertain on where to begin, then you need to make sure you start by giving your stand some serious thought.
Once you have planned out a few good ideas for the stand you will need to start looking at the different types of stand options that are available. You may need to put one or two together, just in case you can find the right equipment for your stand. You will usually get the choice between modular systems where you can choose individual units that can be combined together to form your stand.
Custom Exhibition Stands and Displays
A cheaper option would be too looked at the fixed stand packages that include a minimum basic layout that all forms part of a single unit that is quick to set up and take down. If you still can’t get your stand sorted out after all of that, then you can always order custom exhibition stands and displays that will made to spec and you can plan the ultimate stand to stick out amongst the rest of the traders.
by Ceri | Mar 9, 2012 | Markex
Promoting at big exhibitions and conferences is a great way to get your product or brand out there – and Markex is an event not to be missed.
Exhibitors have the opportunity to man a stand and market their brand making use of the latest marketing material, like banners, podiums and stands. With the thousands that attend every year, it is a great way to grow your brand recognition, and get valuable product and competitor information.
What Is Markex?
For 26 years Markex has been a premier exhibition event in South Africa. Located at the Sandton Convention Centre, it specialises in sellers (as well as buyers) of corporate clothing, conference and exhibition venues and solutions, promotional gifts, design and décor as well as event planners and management.
2011 saw over 10,000 visitors attend the event. This is the ideal playground for business owners and entrepreneurs to take advantage of a captive audience. Exhibitions have a strong influence on buying decisions and result in many successful business deals and transactions.
Some of the main attractions of the exhibition include: The annual Road show of the Loerie Awards; USB Speakers Pavilion presenting top business speakers; Pendoring Awards promoting the best in Afrikaans advertising; and the Trade Section where wholesalers and resellers get a personalised setting to conduct business.
Get the Most Out Of Your Marketing
When at a trade show of exhibition you’ll be exposed to a lot of traffic. It’s key to attract them and convert that traffic into sales. Here are some pointers:
- Have Giveaways – Nothing pulls in a crowd like free stuff. Have giveaways or samples of your product. Once you attract the crowd, get them interested and make the sale. Be prepared to handle volume and don’t let any big fish get away.
- Competitions – Having a competition or lucky draw is always a good incentive for people to be interested in your booth. With every purchase give them an entry to a big draw prize. It keeps people interested and incentivises sales.
- Stand Out – Make sure your booth stands out from the rest. Have eye-catching banners and backdrops to attract the consumer. A well situated podium will let them know you’re available to answer questions.
When attending a trade exhibition like Markex, do the research and put in the effort to maximise your returns. It’s a golden opportunity to get your brand or product out there.
by Ceri | Nov 5, 2011 | Exhibitions
Highly Effective Exhibition Stands
In a highly competitive business environment one of the opportunities for any company to allow its products to stand out from the competition is when it takes part in an exhibition or trade show. If the organisation wishes to differentiate its product offerings from the many other products that will be vying for the attention of the visitors to the exhibition then it must rely on the uniqueness of its exhibition stand. Today exhibition stands are available in almost any configuration, the only limitation being the budget available to the company and its marketing department as well as the space that is available at the exhibition or trade show.
Highly effective exhibition stands rely on a mix of different attributes in order to attract the interest of the visitors to the exhibition, trade show or other marketing event. Many of the exhibition stands that are currently available have components which are designed to attract attention such as audio visual effects. Traditional exhibition stands can be constructed of a variety of different materials such as wood or wood composites or mixes of polyurethane based materials and nylon and glass and plastic. Many companies choose to design their exhibition stands in close consultation with the manufacture in order to ensure that the exhibition stand is unique and highly visible to potential customers. There are also a number of different standard shell schemes that are available.
These shell schemes represent extremely good value for money and are ideal for use as exhibition stands. Even a standard off the shelf exhibition stand can be made unique through the addition of other display components such as flags and banners.
Easy To Erect Portable Stands
Portable stands can be used in a number of different environments. The portable stands can be erected in only a matter of minutes by even the most inexperienced of marketing personnel and can be used at sporting events, at trade shows and exhibitions and even as part of a point of sale display.
Portable display stands can be constructed of a variety of different materials including aluminium and plastic and are sued as the centerpieces for the display. The effectiveness of the display is also increased through the use of a variety of different banners and flags. Perhaps the most popular of these banners is the pull up banner due to the ease of erection. A variety of pull up banners, as well as the portable stand can usually be set up in only a few minutes and take up very little space making them ideal for use in the retail environment.
Glass Top Display Units
Display units can be used in a variety of different settings but are usually found at trade shows, exhibitions and in show rooms across South Africa. The glass top display units are tremendously popular due to the fact that they represent excellent value for money and can be manufactured extremely quickly.
These glass topped display units are ideal for the display of a variety of different products and they also offer the employee the opportunity to remove products from the unit for closer examination by the potential customer. The display units can be combined with other marketing material such as brochures which are housed in a brochure stand, as well as banners to make up a highly attractive and effective display combination at exhibition stands.
by Ceri | Dec 13, 2010 | Exhibition Stands, Exhibitions
Scan Display as leading provider of exhibition stands offers clients numerous choices. Some of the exhibition stands available through us are that of:
- Custom Stands
- Portable Stands
- Unibox Stands
The custom and Unibox stands are available in small, medium and large sizes while the portable stands come in:
- Metro
- Merolite
- Expo Range
- Fabric Stands
- Pop-ups
In addition to the exhibition stands we also provide other exhibition products and services including:
- Brochure Display Stands
- Roll-ups
- Poster Displays
- Signage
- Showcases
- Counters
- Folding Systems
- Outdoor Display Equipment
- Audiovisual Equipment
- Furniture
- Flooring
- Carpets
As can be seen from the above products and services we provide complete solutions rather than just offering exhibition stands.
