If you plan a custom display at an event, it will be better to select space for exhibition stands only instead of the shell scheme. It will mean that you will have to supply everything at the display, including the shell, lighting, sound, visual effects, and furniture. You will be able to build your stand up to a height of about four meters. The second option regarding space for exhibition stands is that of the shell scheme includes everything you will need for your display and includes the flooring, walls, electricity, name boards, lights, and more. This is the ideal package for companies that will want to save on time, resources, and design costs, and who will not want a custom design package.
It may sound awkward. How will free coffee, tea, and light refreshments help to boost sales at an exhibiting stand? Simple, by providing the customers with free food and drinks you help to keep them there for longer and more willing to listen. Once conversation is opened, you can sell. In addition free food and beverages at the exhibiting stand will attract more people. With a few persons standing around while enjoying their free drinks, you will create the impression of a busy exhibiting stand. People don’t like to enter empty or quiet stands. They love busy stands and will be curious. This in return will attract more visitors who will linger for presentations.
Exhibition products available to make for stunning presentations
Scan Display offers a wide range of exhibition products that can be used to ensure that your stand will stand out amongst the thousands of exhibition booths. Pop-ups for instance, are easy to erect, come in various sizes and are the ideal presentation tools to display a billboard type of ad at an exhibition. The pop-ups are foldable and can be transported in a normal vehicle. When you get to the exhibition simply pull at the sides and have it erected. Add your banner display and shape it the way you want. Another one of the exhibition products that will save time is the roll-up. As the name suggests you add a poster which is then rolled up. Simply pull the string and have a professional display. The roll-ups come in the Just-Lite 2, Rolla, Interchangeable, and the Wing as well as Wing Lite. View the section on exhibition products for more details.
Factors to consider with exhibition designs
Professional and effective exhibition designs play an integral role in the overall success of an exhibition stand. As such consideration of factors that make exhibition designs successful include that of lay-out, colours used, space usage, lighting, sound effects, visual display designs, air-conditioning, and theme. The exhibition designs should not be merely artworks, but portray a message effectively and boldly. The visitor should never be confused about the message and the goal of the stand. Exhibition designs should target the tastes of the visitors. As such careful research must be done to ensure that the stand lay-out and design will appeal to the target audience. In this respect professional assistance may be required. Branding is important and designs that don’t give branding the priority it deserves should be discarded all together.
Types of exhibition stands
There are a wide range of exhibition stands available. To make the choice a bit easier, two of the types are briefly explained below.
Modular exhibition stands
The modular stands can be customised according to client requirements allowing for the addition of hooks and extra panels. Light and versatile the modular stands are the preferred option for most exhibitors. Modular exhibition stands are available in for instance, notice boards, panel displays, roll screens, and point of purchase material etc.
Pop-up exhibition stands
The pop-ups are portable and include fabric kits, tower-ups, and banners. Easy to erect, and to add onto the pop-up stands are some of the most economical choices for exhibitors whishing to use the stands at various exhibitions.