by Ceri | Apr 2, 2009 | Scan Display
Scan Display has introduced rolled carpets for use at exhibitions and events, a first for South Africa.
Until now the standard carpeting choice for exhibition stands or events was bitumen-backed carpet tiles. However carpet tiles tend to bunch up with heavy use, making the surface uneven. In addition there is often a discrepancy between the colour of tiles, making the flooring look patchy.
“The trend in Europe is to use rolled carpet. This is carpet that comes in large rolls and is cut on site to fit your stand. This ensures a far superior look and finish. Rolled carpet comes in standard colours but can be custom printed with logos or matched to any specific Pantone colour,” explains Justin Hawes, MD of Scan.
Scan has already successfully used rolled carpet at South African Automotive Week (SAAW) 2007 and Miles Per Hour (MPH) 2007.
A further benefit of using this imported carpet is that it comes with a protective polythene plastic covering which is removed once installation is complete, ensuring the carpet is spotless at the start of your event.
“The simplicity and speed of laying make this carpet an obvious choice. From R35 per metre it competes with what is currently on the market. The carpet is also fire test certified to European standards.”
by Ceri | Apr 2, 2009 | Indaba Awards
In May 2008, Scan Display designed and built an award-winning stand for the Three Cities Group at the Indaba travel and tourism show in Durban. Kagiso Exhibitions, the show organisers, gave the Three Cities stand a Platinum award, based on its aesthetics, messaging, branding and its capacity for interaction with delegates.
National exhibition and display company, Scan Display, designed and built 31 stands at the Indaba 2008 show. Clients included prestigious tourism operators such as Sabi Sabi, Oubaai Golf Resort, Cape Town Routes Unlimited and Emirates.
Moses Rulashe, Director of Scan’s Durban branch, says the Three Cities Group’s stand highlights Scan’s capabilities: “The custom stand was conceptualised and built from scratch by the Durban team and we are proud of what we achieved.”
The string curtaining around the predominantly-white stand caught visitors’ eyes and drew them to the exhibit. The Three Cities Group’s logo made a strong impact, printed on a vinyl backdrop. The stand also included a reception area where stand staff could greet visitors.
Indaba is an annual event on the KwaZulu-Natal exhibition calendar. It showcases Southern African tourism products and services for the international travel trade, drawing thousands of international visitors to the region. This year’s show was held at the Inkosi Albert Luthuli Convention Centre from 10 to 13 May.
For more information contact Scan on +27 11 447 4777 or [email protected]. Alternatively visit www.scandisplay.co.za.
by Ceri | Apr 2, 2009 | Exhibitions
In 2007, Scan Display built exhibition stands at two overseas shows. Scan exhibited at Exhibiting Show in London for the first time, and built two stands for local clients at a medical show in Madrid.
Scan’s MD, Justin Hawes, says Scan has learnt some valuable lessons from its work overseas. He believes companies exhibiting at international shows face a whole new set of challenges. They should consider the following factors:
Planning in advance
Good planning is critical to ensure that exhibiting is a success, wherever the show. However, it becomes even more important for companies exhibiting abroad. Coping with the inevitable hitches associated with exhibitions is tougher on foreign soil. Exhibitors don’t have their own resources on hand to make any last-minute changes and everything seems to take longer as result of factors like greater traffic congestion in foreign cities.
Local representation
It is an advantage if the company contracted to build the exhibition stand works with a partner or subcontractor in the country hosting the show. This means that resources are on tap and there is access to people who are familiar with the local venue, suppliers and regulations. It also helps to have someone on your team who speaks the local language, especially when managing crises.
Freighting
It is a good idea to reduce the amount of freight as much as possible and source equipment and print work in the host country. Freighting is both expensive and unpredictable. As a result of a customs strike, Scan’s team in Madrid battled to clear the stand materials and equipment and started building the stand three days later than scheduled.
Safety regulations
Each country has its own safety regulations for exhibition stands and overseas’ regulations are more stringent than local regulations. At Exhibiting Show in the UK, Scan had to submit a detailed engineer’s report as its stand was over three metres high.
Exhibitors should ensure that their stand builder is familiar with the regulations of the country hosting the exhibition.
Stand design
It is advisable to keep the stand design and construction as simple as possible. Exhibiting at an international show is challenging enough without pushing the design and construction boundaries.
Cultural differences
Exhibitors should consider that their target market at the show has different values from visitors back at home. While Scan’s give-away of popcorn at the local Markex shows was a great success, the same marketing tool was a failure at the UK Exhibiting Show. Visitors were suspicious of accepting food from strangers, and those who took the snack wanted it with sugar rather than the salt requested in SA.
Expenses
Exhibitors need to be aware from the outset that exhibiting overseas is an expensive exercise. There are the freight, travel and accommodation bills to foot. In addition, the contractor costs in the UK and Europe are about three times the local costs. For example, installing a plug point costs approximately R150 in SA and R1 500 in the UK.
Dti claim
Through its Export Marketing & Investment Assistance programme, the dti may partially compensate companies for expenses incurred while exhibiting at international shows. While there are a number of qualifying criteria and the application process is lengthy, it is worth pursuing.
VAT refund
South African companies can claim the VAT portion of certain expenses incurred while exhibiting in some foreign countries. There are a number of consultancies that assist with these claims on a contingency fee basis. Exhibitors are required to submit their original VAT invoices and a valid tax clearance certificate.
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by Ceri | Apr 2, 2009 | Exhibition Stands
Exhibition and display specialist, Scan Display, has developed the following guidelines for designing a powerful exhibition stand:
Plan in advance
Planning early ensures exhibitors have time to clarify their objectives for the exhibition and give the stand designer a detailed brief. Designing an effective stand is a lengthy process, with the designer and exhibitor working together to refine the design.
Consider the stand’s position in the hall
The traffic flow in the exhibition hall has a bearing on the layout of the stand. One has to consider how many sides of the stand are open to visitor traffic. Is it an island stand or an end-of-aisle stand?
The general rule-of-thumb is that the design should maximise visitors’ access points onto the stand. However, the stand objectives may dictate otherwise.
Keep it simple
An important stand design lesson is based on the axiom of ‘less is more’. Stand designs should be kept simple, without clutter and excess messages.
The most common stand sizes are 3m x 3m and 3m x 4m, only slightly bigger than the average bathroom. Therefore it’s important not to crowd the space with excess furniture and equipment, especially if you want to encourage visitors onto the stand.
The text on graphics should also be kept to a minimum: passers-by can only digest a limited amount of information as they move past a stand.
Lighting is a key element
Today’s stand designer has a range of innovative lighting products at his disposal: there are lighting products that create a daylight effect; halogen lighting can bring graphics to life; and backlighting is another powerful tool.
Make an impact with AV equipment
As the cost of technology comes down, exhibitors can use audiovisual equipment very cost-effectively. LED (liquid emitting diodes) screens, with their sharper images, are starting to replace plasma screens.
Think tall
While the designer is limited by the fixed floor space of a stand, he can extend the stand upwards into the space above the shell scheme. By using height, the designer ensures that the stand is visible throughout the exhibition hall.
A double storey stand doubles the booked area and increases the visibility of the stand in the hall, drawing visitors to the stand.
Use a variety of materials
Designers should consider alternatives to the usual stand materials like aluminium, wood and perspex. Materials like paper, nylon and plastic can make a bold statement. Fabric is a familiar material that creates a feeling of intimacy on an exhibition stand.
Experiential’ stands are the winners
Exhibition stands that use creative elements to encourage visitors’ participation on the stand are making the greatest impact at shows. Exhibition stands compete for visitors’ attention and stands have to be really interesting to draw visitors.
During his visits to international exhibitions, Scan’s MD, Justin Hawes, has seen some very effective experiential stands. A stand at the 2006 Exhibiting Show drew visitors with a computerised penalty shootout game. This was especially effective as the show coincided with the 2006 FIFA World Cup.
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by Ceri | Apr 2, 2009 | Events, Scan Display
Scan Display is a specialist provider of exhibition, display and presentation products to the Southern African market.
Scan’s product range extends from custom-built exhibition stands, portable systems and roll-ups to brochure holders, display cases and clip frames. Scan also supplies the full range of exhibition services including shell scheme, carpeting, electrics and furniture rental.
Scan’s head office is in Rosebank, Johannesburg. It has branches in Cape Town, Durban, Gaborone and Swaziland, and distributors in Bloemfontein, Port Elizabeth, Windhoek, Lagos and Lusaka.
Scan has won the Exhibition & Event Association of Southern Africa’s annual Stand Awards consistently since they were re-introduced in 2003. In 2005 and 2006 Scan took top honours at the Markex shows, winning the Large Stand Award at both Markex Jhb and Markex Cape. In 2007 Scan won the Large Stand award at the inaugural Markex KZN.
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