by Ceri | Jul 29, 2009 | Design, Exhibition architecture
A trade show usually runs for only a few days, and during that short time it’s up to your display stand and the people who man it to make your company’s presence felt. The correct choice of exhibition architecture combined with a careful selection of staff can and will determine the success or failure of your investment. Your staff should be friendly, well informed and well educated, and should all be fully briefed on what is expected of them during the show. A distinctive uniform of some sort will always leave a lasting impression on attendees, whereas a casual sweater and jeans will give a bad impression of your company. Above all, though, comes the selection of the best exhibition architecture for your display, and with a team of professionals such as Scan Display to back you will give you a head start over the competition.
by Ceri | Jul 29, 2009 | Display stands
Something to think about for the next trade show you intend to participate in is the viability of a portable display. You can see a number of examples of portable displays on the Scan Display website and they come in a number of different sizes and designs. A well designed portable display can be folded up and packed away into a case and is very easy to transport from A to B. They are very lightweight, and can be customized to fit what you require for a particular trade show. A well thought out and designed portable display can make a big impression on visitors. It can contain pop-ups, counter tops and floor displays. Why not chat to our design team and let them come up with a portable display suitable for your next exhibition.
Tough And Versatile Pull Up Banner Stands
One of the most popular marketing displays in use today is the pull up banner. The small size and easy portability of pull up banners make them ideal for use in a variety of different environments and the easy to use pull up banner stands make the assembly and deployment of pull up banners extremely user friendly.
Banner stands are manufactured from a variety of different materials, however by far the most popular of these materials is aluminium. The use of aluminium allows for the pull up banner stands to be extremely lightweight and robust; meaning that transport from venue to venue presents very little challenge. The small size of many of the pull up banners mean that both the banner and the stands themselves can fit into a carry bag for easy transportation and these banners can fit into the boot of a standard family car.
The weight of the pull up banner stands means that banners will remain erect under adverse weather conditions such as rain and light wind. This makes pull up banners suitable for both indoor and outdoor use. If wind conditions are severe, the users of pull up banners are advised to make use of sandbags to weigh the light weight pull up banner stand down to prevent the banner falling over. In extremely high winds another banner solution, such as those designed specifically for outdoor use might be preferable. These outdoor banners do not have the traditional aluminium banner stand but rather feature a spike which can be inserted into soft surfaces, such as grass or soil to anchor the banner.
Pull up banner stands can be used to provide a base for a variety of different sizes of pull up banners. Many of these banners can be printed on both sides of a single vinyl sheet or two sheets can be pulled up. Each of these sheets features printing on the outward facing side of the vinyl banner providing for a double sided effect. These types of pull up banners are extremely useful at trade shows where foot traffic passes by on either side of the exhibition stand.
Should the pull up banner be damaged, replacement cartridges are available. This reduces the cost of production significantly and ensures that the life of the pull up banner stands can be extended. With proper care a pull up banner stand will continue to function optimally for many years.
In order to create a unique visual impact pull up banner stands can be provided with custom graphics that are based on artwork supplied by the client. This artwork is supplied in the form of high resolution graphics and will ensure that the company’s pull up banners are unique and eye catching.
Companies such as Scan Display are able to provide turnkey solutions to the banner requirements of almost any organisation. The latest pull up banner stands, combined with quality graphics and hard wearing vinyl construction mean that today’s graphic display solutions offer a better return on investment than almost any other marketing display solution.
by Ceri | Jul 28, 2009 | Exhibition Services, Exhibitions
Before you commit yourself to participating in a particular trade fair or exhibition, do yourself a favour and carry out a little research first. You need to be sure that a specific trade show is the best one for your goods or services. It is essential that you choose a trade show that has the kind of attendees that you want to target. Try to discover what the objectives are for a particular trade show, and evaluate the likely people who will attend. When you’ve got all the information you need, then is the time to evaluate whether this is the show for you. If it is, then is the time to start thinking about the design of your display stand. Scan Display can help you here. Once we know what your objectives are, our design team can set about designing a stunning display for you.
by Ceri | Jul 28, 2009 | Promotions
A good way of creating new leads at a trade fair is to have a number of promotional items to hand out to potential new clients. There are a number of promotional companies in South Africa some of whom have excellent websites. It is vitally important though that any promotional item must carry on it your company’s name along with contact details. Another good way of generating leads is to invest in a single expensive item that you advertise as the prize in a competition and if your budget allows an excellent example would be a laptop computer. Visitors to your display stand enter the competition by filling in their name, company and contact details on an entry form, giving you an instant list of new leads.
High Impact Promotional Banner Flags
One of the most traditional ways that a marketing department can position either the corporate identity or launch a new brand of product is through the use of promotional banner flags. Today banner flags bear little or no resemblance to the flags that were produced by corporate branding companies only a generation ago. New advances in materials and printing technology today mean that banner flags are available in a number of different sizes and types. These advances in technology also mean that companies can order unique banner flags that will be both highly visible to customers and potential customers and enable the organisation to differentiate their product offering from competing brands.
The new advances in manufacturing processes have mean that the vinyl used for the production of promotional banner flags is more hard wearing and weather resistant than has traditionally been the case. The vinyl material in use today makes the promotional banners and flags suitable for both indoor and outdoor use. This material can stand up to the elements and provide a high visibility solution to banner requirements even in the face of rain and wind.
Printing technology has also allowed for the printing of more vibrant colours and the faithful reproduction of corporate and brand logos. In order to incorporate corporate branding into the promotional banner flags the company will be required to supply graphic material in the form of high resolution graphics, often accompanied by pantone colour information that will ensure that the end product is of an extremely high quality.
Promotional banner flags are today available in a number of different formats. The traditional flag banner is still one of the most popular of these designs, however the company can now choose from a wide variety of banner flags such as hanging banners, tear drop banners, pull up banners and even circle banner flags. These promotional flags can be used in a variety of different environments, such as sports days, trade shows and conventions and are extremely effective when used as part of point of sale displays.
The promotional banner flags are extremely easy to assemble and should provide even the most inexperienced marketing department employee with very little challenge. Many of the smaller banners, such as pull up banners are small enough for transport in an average car boot and are therefore ideal for use at remote locations or for use during countrywide road shows. These banner flags are supplied in a carry bag which reduces the chances of any of the components being lost and minimises the risk of damage to the banner flag during transport.
New technology has also made possible the manufacture of extremely large banner flags which can serve as backdrops for use as part of a display solution at trade shows. Smaller promotional banner flags are suitable for display at company premises where they can be used as traditional flags or form part of a display in a reception area. The low cost of production and quick turnaround times for the production of these banner flags means that new banner flags can be produced cheaply and are therefore suitable for one off uses, such as the launch of new products or the announcement of special offers.
Companies such as Scan Display can advise marketing departments on the best way to make use of the new technology available for the production of promotional banner flags and manufacture unique solutions that allow company products to stand out from the competition.
by Ceri | Jul 28, 2009 | Banner displays
One relatively cheap and attractive advertising medium is the Banner Display. You will see high impact banner displays at exhibitions, trade fairs and even in retail stores, and they are almost always successful because of the high impact they can have on customers and attendees. Banner displays are bendable, portable, and easily put up, making them a very convenient and cheap method of advertising your product or services. Recent technology in graphics and printing has meant that high quality graphics and/or photographs can be added to a banner, making it far more attractive to onlookers. Scan Display is a company with professional exhibition architects and designers who can help you with both banner displays and your display stand as a whole.
