by Ceri | Oct 21, 2019 | Custom stands, Display stands, Events
Custom
Display Stands: How to Engage and Impress Event Attendees
Inspiration may lack when it comes
to how you can make a splash with custom display stands. Fortunately, you have
us to make your dreams true. With several award-winning custom display stands
in our product portfolio, we have all the inspiration we need to make your
exhibition booth the new benchmark.
To get you started on ideas for
creating engagement at your booth, let’s look at ways to make custom display
stands work for you.
Stunt Shows at the Event
Creativity is the key here. Even
though an elephant at one of the custom display stands will attract attention,
the animal most probably will also fill the entire inside of a booth. But,
don’t let that stop you. Do something such as running a sitcom or perhaps a
talk show with a celebrity on a stage? Even a little carnival game or a dunk
tank with your marketing director on the chair can attract visitors.
A Special Deal Just for the Event
Visitors to trade shows love
freebies and specials. Create a deal that’s good enough to have people visit
the show just to come to your custom display stand.
Comfort Is King
Sore feet, rumbling tummies, and dry
throats are characteristics attendees share by mid-afternoon. Offer your
special deal, giveaways, and/or competitions at the same time. Provide fresh
water, drinks, and snacks at your booth, plus comfortable seating, and charging
stations. By now, you will have addressed their needs. They will be willing to
listen and engage.
Let Customers Engage with Your
Products
What’s the use of custom design
stands if they are not attractive? Once the visitors are at your booth, let
them interact with the products. If you sell hair products, let them try them.
If your business is in the wine industry, give away sample bottles. If it is
food, let the visitors in on some of your secrets. Show them how to prepare
their own cupcake designs. If your business is apps, then let the visitors use
a few.
Play a Game
Urban gaming is still alive and
well. Create a game that can be played at the event. It can even be a photo
scavenger hunt or a race for collecting business cards from several exhibitors.
Let People Know Beforehand
Notify you social media fans
about your brand presence at the particular event way before the time. Give
your customers free entry tickets to visit your booth. People enjoy being VIP
guests. Reserve a few VIP tickets for your best clients.
Contact industry bloggers, the
local reporter, and a few of your favourite publications beforehand to let them
know you will be at the event. Mention the event in your email newsletters. Even
though you are one of many exhibitors, everyone benefits if more visitors
attend.
Let Your Stand Be Visible
Elegant, chic, cool, trendy,
functional, and fun are words that spring to mind when considering the overall
feel you can create for your booth. Consider the image you want to portray, and
we will do the work with our custom display stands.
by Ceri | Oct 21, 2019 | Display stands, Events, Exhibition
Windaba
Once Again Impressed in October 2019
If you missed the ninth annual
Windaba conference hosted in Cape Town at the start of October, don’t despair.
You will get another chance to visit the premier international wind energy
event next year. This year’s conference was hosted at the Cape Town International
Convention Centre from the 8th to the 9th of October.
Windaba is the leading power and
wind energy event in the country and worth attending if you are interested or
operate within the renewable energy sector.
Windaba October 2019 was made
possible by the South African Wind Energy Association and the Global Wind
Energy Council. Influencers and many government representatives attended.
Important decision-makers and numerous stakeholders participated in the
discussions about the future of wind energy supply in Africa.
As many as 500+ exhibitors
displayed their products and brand messages. With the visitors to Windaba
already in the market for renewable energy products, exhibitors benefited from
having their target audiences right at their booth entrances.
With the conference in its ninth
year, it has become almost a household name in the wind energy circles. Several
top delegates attended to support the focus on creating sustainable energy
sources for the people of Africa. The Minister of Mineral and Energy Resources,
Gwede Mantashe, also attended this year’s Windaba.
Among the delegates to this
year’s Windaba were OEMs, investors, and bank representatives, as well as
insurers.
Minister Gwede Mantashe was one
of the key speakers at the conference. He noted that conventional electricity
supply is too expensive, thereby verbalising what is on the minds of many South
Africans. In his address, Minister Mantashe noted the importance of wind power
for energy creation. With government also showing interest in wind energy
supply, it is certainly good news for service providers and inventors hoping to
promote wind energy in Africa.
Why You Should Not Miss Out on
the Opportunity to Attend and Exhibit at the 2020 Windaba
The next Windaba event will be
hosted in October 2020. If you missed out on the opportunity to have a display
stand at the premier wind energy event this year, book your spot early for next
year.
Delegates to the event have
opportunities to participate in discussions, learn more about wind energy
supply trends, and gain a better understanding of trends in the industry. You
should attend if you want to brush up on your knowledge of renewable energy supply,
are a supplier of wind energy products, and want to find out more about
solutions from your peers in the industry.
You will also get to network with
influencers and experts from government departments, the environmental
engineering sector, and operations and maintenance service providers.
Still on the topic of energy
sources, the Africa Oil Week is just around the corner. The event will be
hosted in Cape Town from the 4th to the 8th of November
2019, also at the Cape Town International Convention Centre. According to the
Africa Oil Week website, as many as 29 ministers will attend. You can download
a brochure for the prestigious event from their website.
Whether you intend to exhibit at
the Windaba 2020 event or the Africa Oil Week, you can rely on us for an
extensive range of display stands.
by Ceri | Sep 27, 2019 | Events, Exhibition architecture, Exhibition Services
FIATA
World Congress: Exciting Event in Cape Town for Freight Forwarders
If you have not registered for
theFIATA World Congressto be hosted in Cape Town from 1-5
October 2019, do so immediately. It is the most exciting event for freight
forwarders and logistics providers in the world.
Who is FIATA?
The International Federation of
Freight Forwarders Associations – the largest non-governmental association of
its kind. The association represents more than 4000 players in the industry in
over 150 countries.
Who hosts the FIATA World
Congress?
FIATA and the South African
Association of Freight Forwarders (SAAFF) host this year’s World Congress in
South Africa.
How many participants and
exhibitors can you expect?
A whopping 1200 participants and
60 exhibitors have already registered for the 2019 FIATA World Congress.
How many hours of networking are
available?
With 15 potential hours of
networking, it is an event not to miss. Brand exposure, the ability to develop
long-standing and trusted business relationships, and getting your firm noticed
are among the many reasons to exhibit at or, at the very least, attend the 2019
edition of the FIATA World Congress.
Should you attend?
Yes, if you want to rub shoulders
with key players, stakeholders, and influencers in the freight and forwarding
industry. It is an event for all stakeholders in the industries of customs and
excise, logistics and distribution, and freight and forwarding. If you fall in
one of the categories listed below, it is an event you simply must attend and
that should be high on your priority list:
- Director, general manager, or president of the company.
- Chief executive officer.
- Buying officer.
- Sector director.
- Manager in the supply chain, fleet operation, finance, or
business-development domain.
- Logistics-planning consultant.
- Customs and excise officer.
- Industry supplier.
- Freight forwarder.
- Student a relevant to logistics or freight forwarding
qualification.
- Import & export officer.
The FIATA World Congress is
relevant to businesses and stakeholders in the following sectors:
- Cargo handling.
- Health and safety.
- Customs and clearance.
- Border management.
- Government departments.
- Logistics, distribution, and warehousing.
- Port management.
- Insurance.
- Cargo-tracking systems.
- Port and terminal security.
- Marine.
- Supply-chain management.
- Payment management.
- Information and communications technology.
- Financial services.
- Transportation.
Freight forwarding plays an
integral role in successful international trade. Sponsoring, attending, or
exhibiting at the FIATA World Congress thus hold several benefits for your
company, including, but not limited to:
- Participation in international discussions on topics surrounding
freight and forwarding.
- Networking with thousands of visitors and a plethora of
exhibitors.
- Getting brand exposure.
- Developing long-standing business relationships.
- Creating valuable sales leads.
The jam-packed programme includes
various social events and activities for accompanying people, such as wine and
Bo-Kaap tours. It also includes discussion forums, top speakers addressing
highly relevant issues in the industry, and group discussions, in addition to
exciting exhibitions.
Do not miss out on the
opportunity to be part of the exhibitors, participants, or sponsors of this
event because it provides a powerful platform for discussion, growth, and
networking in the industry. Register to exhibit at the event and get in touch
with our team to help you make the best possible impression with a superb
exhibition stand at the 2019 FIATA World Congress.
by Ceri | Sep 27, 2019 | Events, Exhibition, Exhibition stand builders
SA
Innovation Summit 2019 – Superb Platform for Innovative Thinking and Technology
The SA Innovation Summit is the
leading events platform for entrepreneurs in South Africa. This year’s event
was hosted from 11 to 13 September 2019 in Cape Town. The 2019 theme was “From
Africa to the World” with the focus on true leadership aimed at being the
change and the capacity builder. In addition, it was about showcasing
entrepreneurial talent. With over 450 entrepreneurs, more than 150 investors,
and as many as 600 companies on the attendance list, it is certainly an event that
represents the creative and innovative spirit of South Africa very well. The
event has something for everyone. Everything from striking exhibits and incredible
learning opportunities to exceptional networking potential and unforgettable
keynote deliveries form part of the exciting programme.
Innovation Summit – Value
Proposition for Entrepreneurs
It provides an opportunity to
learn from the industry gurus and influencers. The event also provides a myriad
of networking opportunities, ways to find new markets, and a place to pitch
concepts to investors. It is the event to attend if you want to be inspired or
seek funding for innovative new ideas.
Innovation Summit – Identify
Investment Opportunities
Where else can you discover such
a variety of concepts, the most innovative new ideas, proven approaches, and
tech start-ups to fund? With access to over 1500 entries, a range of
masterclasses and several panel discussions, it is an event that potential
investors simply must attend.
Headhunt Talent
Recruit top-tier talent for your business
by making use of all the opportunities available at the event. Exploit the
platform to expand your company’s support incentives and programmes for new
companies. Use the event to host workshops and position your firm as a leader
in your particular industry.
Full Programme to Attract and Retain
Interest
TheSA Innovation Summit
is about creativeness, technology, design, and invention. It is about the
people who take challenges head-on and are agents of change. To this end, the
event programme reflects the true spirit of the entrepreneurs attending the
event. It includes keynote deliveries by local industry and thought leaders,
researchers, and experienced entrepreneurs. The summit has an annual programme
and this year’s offering did not disappoint. It included the launch of three
crowdsourcing campaigns, the building of innovative ecosystems, and panel
discussions on topics such as artificial intelligence investment, innovation in
justice, and accelerating incubators. It also included pitching dens and
lessons founders learnt on their entrepreneurial journeys. Panel discussions,
furthermore, focused on topics related to the ethics of investors and
commercialisation into Africa, to name only a few. If you have missed this
year’s SA Innovation Summit in Cape Town, make sure you are at the next event.
Plan Your Exhibition at the Next
Event
Though there is enough time to
prepare for your business’s involvement or the pitching of your entrepreneurial
concept for the upcoming event in 2020, it is vital to start early. Contact our
professional design and print team for expert help to design, print, and
manufacture your exhibition stand at the next SA Innovation Summit.
by Ceri | Aug 29, 2019 | Display stands, Events, Exhibition
First
African Distributor Conference and Madex Design Expo Hosted in June
We proudly announce the success
achieved in hosting representatives of twelve African countries at the first
African Distributor Conference at the start of June this year. With the African
events industry having the potential of enormous growth, we have taken the
opportunity to establish partnerships with several companies in the industry
from many African countries. The delegates to the African Distributor
Conference also had the opportunity to visit our stand at the Madex Design
Expo.
More About the Madex Design Expo
The aim of the Madex Design Expo
is to bring together industry leaders from across the continent to discuss
relevant topics.
It is the annual marketing,
advertising, and design expo, hosted this year from 5 to 6 June at the Sandton
Convention Centre. No fewer than 40 topics relevant to the industry came under
the spotlight, and participation was excellent.
Due to the growing popularity of
the Madex Design Expo, even more seating was made available at the recently
hosted event. Hand-picked speakers addressed delegates on topics related to the
fundamentals of marketing.
The discussions were held in the
seminar theatres. In addition, delegates could browse through the many
interesting stands, including that of Scan Display, and had the opportunity to
network with service providers and key players in the industry.
Boni Mchunu from East Coast Radio
and Kevin Fine from Jacaranda FM were among the speakers. They discussed topics,
such as micro content creation, design strategies relevant to mobile marketing,
and the difference between marketing and branding.
Many more topics came under the
spotlight, and if you have missed this year’s event, be sure to visit our stand
at the next Madex Design Expo. You are also invited to make use of our products,
such as modular stands and exhibition equipment ranging from banners to kiosks,
flooring solutions, and more.
More About the African
Distributor Conference
The conference was hosted in
Johannesburg and consisted of a two-day programme, jam-packed with product
demonstrations and presentations about the leading industry trends, in addition
to a factory tour, as well as an interactive workshop on how to develop and
grow partnerships.
The delegates enjoyed the
browsing of stands at the Madex Design Expo where they gained insight about the
local industry. Delegates, such as Charles Campbell Clause, Director of
Exhibition Stand Contractors in Kenya, noted that the conference was
exceptionally interesting and beneficial for ESC. According to him, they had
the opportunity to meet peers from other African countries and learned about
new products.
Managing Director of Africast
Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda, also gave positive
feedback. Chimwemwe noted the important role of Scan Display in helping exhibition
stand developers across the continent to stay current with the latest
cost-effective and sustainable solutions, as well as trends in the industry.
by Ceri | Aug 29, 2019 | Events, Exhibition Services
African
Distributor Conference a Huge Success
We recently successfully brought
together the representatives of no fewer than twelve African countries at the
first African Distributor Conference in Johannesburg. The event was hosted by
us at the start of June 2019, and it ran concurrent with the Madex Design Expo
2019, which was hosted at the Sandton Convention Centre from the 5th
to the 6th of June 2019. We also had a stand at Madex, an event
which had no fewer than 40 hand-picked speakers on topics relevant to marketing,
design, and advertising. The delegates to the African Distributor Conference also
had the opportunity to visit our stand at the Madex Design Expo as part of our
two-day programme.
The African Distributor
Conference gave delegates the opportunity to meet peers in the industry from
other countries on the continent. With the industry having the potential for
growth, events, such as the African Distributor Conference, are important for
forging partnerships in developing the industry to its full potential.
Delegates expressed their
appreciation for the comprehensive programme, quality of content, and ability
to meet with industry leaders from around the continent. The event included a
factory tour, various product demonstrations, and presentations about trends in
the industry. It also included a hands-on workshop on the development and
growth of valuable partnerships.
Part of our aim in hosting such
events is to address the need for a network of distributors, enabling
collaboration on projects across the continent. Our network is already
extensive, which is evident in the fact that we have distributors in Nigeria,
Rwanda, Kenya, Namibia, Mozambique, Botswana, Eswatini, Ethiopia, Zimbabwe, and
Lesotho.
The feedback from delegates to
the conference was overwhelmingly positive. The Director of Exhibition Stand
Contractors in Kenya, Charles Campbell Clause, noted that the event was highly
beneficial for ESC. He expressed his appreciation for the chance to have met so
many counterparts from other countries on the continent.
The Managing Director of Africast
Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda noted that our
company plays an important role in assisting stand builders on the continent
and helping them to stay abreast of latest developments in the industry.
Our firm has, over the years, won
several awards locally and internationally. Such awards include recognition for
our green stands, stand designs, and commitment to sustainability to name only
a few of the categories. As a leader in the provision of exhibition and event
products and services, we regularly introduce new products and provide our
clients with cost-effective stand solutions. Our product range is comprehensive
and includes everything from fabric LED light boxes to modular and custom
stands.
With our history dating back to
the nineties, we are also one of the best-established providers of such
services. Our footprint reaches across the continent, enabling us to develop
and grow opportunities throughout the continent. The African Distributor
Conference is one of our many initiatives to grow the industry and provide more
opportunities for companies to display their brands at exhibitions throughout
the continent. Get in touch for more information about our network or for help
in creating award-wining exhibition infrastructure and stands.