Soweto Sewing Expos

Soweto Sewing Expos

Soweto Sewing Company benefits from exhibition industry generosity

The Soweto Sewing Company has recently benefited from the generosity of the South African exhibition industry. Three exhibition organisers have given the Soweto Sewing Company free exhibition space, and Scan Display has provided them with a branded pop-up stand and counter.

The three organisers who sponsored the Soweto Sewing Company are: Specialised Exhibitions for Markex Jhb (in August); Wholesale & Retail Sector Education and Training Authority (W&T Seta) for the Soweto Festival Expo (in September); and  Baba Indaba for their upcoming show in Sandton (in October).

Soweto Sewing Expos

The Soweto Sewing Company attracted the support largely because their story is so inspiring. The group began in 2008, in Braamfischerville on the outskirts of Soweto. The five founding members could not find employment, and so, using initiative in the face of adversity, they decided to create work for themselves in order to support their families.

A few of the women had sewing skills, which they shared with their colleagues and, working from home, they started to craft bags from beautiful African print fabrics. This entrepreneurial spirit has had the beneficial spin-offs of helping to uplift the community and providing positive role models.

A donation of two sewing machines, an over-locker, as well as a space to work in 2009, enabled the group to improve their production base and reach a wider market. They have now expanded their product range and at Markex showcased not only bags but clothing and accessories suitable for corporate gifts. At Soweto Festival Expo they featured household items such as tablecloths, placemats and coasters. New products, including baby bags and blankets, will be launched at the upcoming Baba Indaba.

Judith Thobakgale, who manages the Soweto Sewing Company, is delighted by the marketing opportunities the exhibitions have created for the enterprise. “We are very excited to have these opportunities to showcase our products and meet new clients. Our aim is to grow the Soweto Sewing Company into a self-reliant and profitable company, and these exhibitions are the stepping stones to help us achieve this dream,” says Judith.

Judith adds: “We would like to thank our sponsors whole-heartedly, and will strive to impress them with what we can do.”

W&R Seta’s sponsorship package, which they offered to 200 SMME’s including the Soweto Sewing Company, includes two compulsory workshops in business management. Judith has already attended these and hopefully this strategy will equip the group with the necessary skills to manifest long term benefits from the shows.

You can visit the Soweto Sewing Company stand at Baba Indaba, which runs from the 22 to 24 October 2010 at the Sandton Convention Centre.

Modulbox

Modulbox

Modulbox – conference coffee stand

Scan Display sponsored the use of a Modulbox at Ellis Park for one of their conferences in July, from which to serve coffee and popcorn to the conference delegates.

Oppikoppi music festival

The 16th OppiKoppi music festival took place on the 6-8 August, 2010.

Situated just outside Northam, in the Limpopo province of South Africa, the venue is essentially untamed bushveld and a hill. In fact, the name of the festival is an abbreviation of the Afrikaans phrase “op die koppie”, which literally means “on the hill”.

Thorn trees, red dust and the beautiful scenery of similar thorn tree-covered hills is the setting for this rugged festival, which is clearly not for the faint-hearted.

Scan Display recognised that the Modulbox was therefore the ideal solution for a durable and comfortable smoking lounge at Oppikoppi, for their client Dunhill.

Media Release

Media Release

Scan’s 2010 Soccer World Cup activations

Scan Display experienced a 350% increase in business for the month of June because of World Cup related jobs, with a variety of interesting projects including activations for Adidas, Budweiser, Sony, Globex, Football Federation Australia, the SABC, the City of Cape Town and the City of Johannesburg.

sabc

The adidas Jo`bulani Central (“House of Football”) was the largest custom stand Scan has built to date, with a floor space of 1 000m² (50m x 20m) and 5.3m high walls. Designed by Uniplan, Germany, and realised by Scan it served as the World Cup headquarters for adidas and included office space, media facilities, an entertainment area for VIP guests, and an exhibition showcase for the Adidas World Cup clothing range.

adidas

Other official World Cup sponsors that contracted Scan’s services included Budweiser – to create Man of the Match trophy cases – and Sony – to build VIP hospitality villages at the three main soccer stadiums.

The City of Johannesburg’s World Cup Public Viewing Area (PVA) at Mary Fitzgerald Square in Newtown was another interesting project. The City awarded the tender for the PVA to Scan Display in partnership with Zanusi Brand Solutions.

Two hundred and forty thousand people attended the PVA, which featured an exhibition and retail village, a miniature soccer field, and live entertainment before and after match screenings – such as Brazilian samba bands, the Soweto Opera, a Japanese free style dance crew and popular African artists like Dudu Manhenga (Zimbabwe), Kunle Ayo (Nigeria) and Mandoza (South Africa). All games were screened live, and entrance was free of charge.

pva

Some of the projects involved simultaneous activations at multiple locations throughout South Africa – such as the construction of 10 SABC media centres in nine cities in South Africa. Other projects involved multiple activations in a single city – for example the 13 information kiosks the City of Cape Town requested to provide tourists with accurate information.

Scan Display’s Managing Director, Justin Hawes, says: “The experience we gained was invaluable as we had the opportunity to showcase our company, our skills and our creativity to a new audience.”

The World Cup may be over but Scan Display is committed to ‘Keep Flying’ the flag. This is a campaign initiated by Draftfcb, which encourages South Africans to keep the spirit of the World Cup alive. Justin says: “The World Cup was a great event, and we need to ensure we bring about positive, lasting change from it. Scan Display intends to build on its experience from the event.”

Media Release – Markex 2010

Media Release – Markex 2010

Scan Display to showcase European innovation at Markex

Exhibitions, events and display specialist, Scan Display, will showcase European innovation in the form of a Modulbox at SA’s premier marketing and promotions trade exhibition, Markex Jhb 2010. The Modulbox was designed in Germany by Mo Systeme, and Scan has the exclusive rights to produce this product in South Africa.

Scan Markex 2010

Scan Markex 2010

The Modulbox has the typical German traits of intelligent design. For example, the closed box forms a 2.45m cube, making it easy to transport. The doors and floor open up or slide out in a variety of set-up combinations to fulfil different requirements, and the process is quick and simple. Additionally, the multiple doors provide a large surface area which lends itself to highly visible branding.

Scan stand - Markex 2009

Scan stand - Markex 2009

The result is a stand-in-a-box exhibition, retail and event solution. It is ideal for outdoor promotions or events, road-shows, exhibitions with limited set-up and break-down times – and more.

Justin Hawes, MD of Scan Display, says: “The Modulbox is very versatile and it was used extensively during the World Cup to create information booths and ticketing kiosks.”

The Modulbox will appear in an urban European scene to enforce the message that it is a product of first class European design, as well as to show it in a functional context.

Other exciting surprises in keeping with the theme have been planned for Markex, to ensure Scan’s stand inspires visitors to the show.

Markex will run from the 24 to 27 of August, at Sandton Convention Centre. You will find the Scan Display stand in Hall 2, stand C27.

For more information, contact Scan Display on +27 11 447 4777 or [email protected]. Alternatively visit www.scandisplay.co.za or www.markex.co.za.