Cultural Differences in Approach to Trade Shows

Differences in how trade show displays are approached vary with the location: in South America, Europe and Asia it is much more common to have what is known in the industry as “build and burn” exhibits, which are exhibits which are fabricated and set up just for the life of the one show. In North America it is more common to have exhibits that are purchased, and then used many times for different shows before they are either re-purposed, or disposed of. In Europe, trade shows have much longer hours, and are more about having longer meetings and actually closing deals than in North America, therefore displays are built more to facilitate longer meetings, including more comfortable seating and hospitality such as food and beverages.

New Retail Merchandising Unit maximizes retail space

New Retail Merchandising Unit maximizes retail space

Retail Merchandising Retail Merchandising

Scan Display has launched a range of Retail Merchandising Units (RMU’s) specifically designed to allow retailers to capitalise on previously unusable space in shopping centres.

Shopping centres
“Many large shopping centres have areas which are not utilised to their fullest potential. These architecturally unique, compact yet stylish RMU’s allow retailers to rent out this space, creating additional retail revenue,” explains Gary van der Watt, Director of Scan Display.

Small traders
“RMU’s also create an opportunity for smaller traders, who do not need a large shop floor area, to get into large shopping centres. This in turn stimulates the growth of small businesses,” says Van der Watt.

Features
RMU’s are special purpose retail kiosks that distinguish themselves from carts in the retail industry by eliminating the customary wagon wheels and adding retail fixtures and shelving, special lighting as used in traditional merchandising, and additional security features.

They can be portable and can be designed to complement the unique architecture of the location or brand identity.

Scan’s Retail Merchandising Units are manufactured locally in partnership with SddRETAIL UK, who have received numerous awards for design excellence.

For more information, contact Gary van der Watt on +27 21 409 1200.

The Editor’s Note

About 60% of South Africa’s Blue Crane population resides in the Western Cape. Here the birds favour farmlands, particularly pastures and wheat plantations, above the indigenous Fynbos habitat. But climate change threatens this unusual success story. The western parts of our country are expected to be most hard hit by the extreme weather conditions that climate change brings, and existing agricultural practices could become economically unviable, with detrimental effects for the cranes.

Kerryn Morrison manages the ICF/EWT Partnership for African Cranes and, together with her passionate team of crane conservationists, is carefully monitoring the Western Cape’s Blue Cranes so that we can react to the signs of climate change well in advance of it becoming an insurmountable problem.

When I asked Kerryn how she came to be so passionate about cranes, she said they are a perfect flagship species that can be used to highlight environmental issues to people and so change environmentally destructive behaviour. Kerryn was just four years old when her nursery school teacher predicted she would work with animals, and she has never wanted to be anything other than a conservationist. Her dedication is not without reward, and she has received broad acclaim for her exceptional dedication to crane conservation, and is recognised as being instrumental in combating the trade in cranes that takes place throughout Africa on a daily basis. We are extremely proud of being able to say that Kerryn has grown her career with the EWT since 1995.

We will be celebrating the success of our crane conservationists on World Environment Day, on 5 June, with this year’s theme being ‘Your Planet Needs You – Unite to Combat Climate Change’. Learn more about this day and other EWT climate change projects by entering our online competition , open only to our loyal supporters, and stand in line to win a fabulous getaway to a South African destination.

– The Editor

Projects
The EWT at Nampo Harvest Day 2009

Every year the NAMPO Harvest Day provides the EWT with an opportunity to engage with visitors on conservation issues and projects, talk about problems and solutions, distribute educational materials to farmers, school groups and the like and promote the EWT as a whole. This year was no different. Click here to read more.

Contact: Claudia Hodkinson

About Scan Display

Scan Display is a specialist provider of exhibition, display and presentation products to the Southern African market.

Scan’s product range extends from custom-built exhibition stands, portable systems and roll-ups to brochure holders, display cases and clip frames. Scan also supplies the full range of exhibition services including shell scheme, carpeting, electrics and furniture rental.

Scan’s head office is in Rosebank, Johannesburg. It has branches in Cape Town, Durban, Gaborone and Swaziland, and distributors in Bloemfontein, Port Elizabeth, Windhoek, Lagos and Lusaka.

Scan has won the Exhibition & Event Association of Southern Africa’s annual Stand Awards consistently since they were re-introduced in 2003. In 2005 and 2006 Scan took top honours at the Markex shows, winning the Large Stand Award at both Markex Jhb and Markex Cape. In 2007 Scan won the Large Stand award at the inaugural Markex KZN.

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