An Eye-Catching Display to Attract New Customers

Some of the most important reasons for participating in a trade show are to give exposure to your goods and services to the general public and to get your company’s name talked about and eventually to acquire more clients.

By far the easiest way of doing this is to have a display stand that is eye catching, and the only way of successfully doing this is to turn its’ design over to a group of professionals such as Scan Display.

Even if your business is very young, if you have professional graphic designers working on the display, you will never regret it. Having a stand builder design the trade show stand from a carefully considered design specification can create the impact of an established business straight away.

The set up and dismantling of exhibition display stands is easy if you decide to hire your stands. In some cases your exhibition stands are set up and dismantled for you as you arrive and leave the exhibition hall with the help of professional trade show designers. When this is already done for you there is negligible worry about expensive and time consuming transport problems.

Using Design as a Promotion Tool

The use of design is considerably the most important part in the development of a new product, an exhibition stand, or even the packaging that you use for your products.

Either way, it is a case of getting a message over to the public about your products, your services, or your company itself.

There are a number of steps which can be taken by designers during the design process – these may vary depending on the product or service in question, but either way they are a vital part of the promotion process.

Typical steps in the design process:

• Initial or pre-production design
• A brief to tell designers of your objective
• Research similar solutions in the field
• Specification of the requirements
• Initial designs and presentation to the client
• Final development and acceptance

These steps may differ from case to case and depending on the product or service.

Design is often seen as a more meticulous form of art, or as art with a specific purpose. The distinction is usually made when someone other than the artist is actually classifying the purpose of the artwork.

In The Graphic Arts There Is a Distinct Difference between Fine Art and Commercial Art

As the head of a company you may be in the position of being that person classifying the purpose of a particular design. This purpose is handed to the graphic designers in the form of a brief. Initial proposals are then worked on and, when given your approval, are refined into the final blueprint.

If you are looking for a professional team to carry out your graphical work and advertising, and among other things, trade shows and exhibitions; be sure to call upon Scan Display. This company, with their headquarters in the Johannesburg suburb of Rosebank, are specialists who have a team of professionals including both graphic designers and exhibition architects.

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Turn to the Exhibition and Events Specialists for an Eye-Catching Stand and Display

Planning a display

Planning a display for a trade show is a project that is a is a temporary endeavour, having a defined beginning and end (usually constrained by date, but can be by funding or deliverables), undertaken to meet particular goals and objectives, usually to bring about beneficial change or added value. The temporary nature of projects stands in contrast to business as usual (or operations), which are repetitive, permanent or semi-permanent functional work to produce products or services. In practice, the management of these two systems is often found to be quite different, and as such requires the development of distinct technical skills and the adoption of separate management. This is where Scan Display’s team of professionals can help you out. Contact us at +27 11 447 4777 for more information about our products and services.

Display stand design

The most important element of your display at a trade show or exhibition is the display stand, and there is nothing to beat a display stand that has been professionally designed and constructed. Scan Display was established in 1996 and is a group of professionals who specialize in the design and building of exhibition displays. The team includes interior designers, graphic designers and exhibition architects, and they have won a number of top awards for their designs. Scan Display can take over the whole of the design and construction of your display stand and will even assemble it and later strike it down at the trade show venue.

Graphics & Artwork

Graphic design and its associated artwork will play an important role in the overall success of your display stand, especially in the message that you are trying to portray to trade show attendees. You should certainly give due consideration to having the design custom made by a professional team such as that employed by Scan Display. Artwork can be specifically geared towards the theme of the exhibition in question and should also comply with any conditions laid down in the show’s Exhibitor Manual, which is published by the organizers. Scan Display will be happy to organize any design work for you.