by Ceri | Jan 14, 2013 | Exhibitions
Ever since it was founded, Scan Display has grown at an outstanding rate to become a market leader in the exhibition industry in South Africa. The company, whose head office is in Rosebank, Johannesburg, has branches in Cape Town, Durban, Botswana and Swaziland and distributors throughout the country. We also have partners in many important countries around the world. We specialise in exhibitions – that means exhibition stands and architecture. Our expertise lies in:
- Exhibition architecture and services
- Stand design and building
- Graphic design and Branding including large format printing
- Project management and client service
- Events
Using our project management team we can offer you a full range of design services. We design exhibition stands from scratch, and produce a 3-D model so that you can see and approve of the development of your display as it progresses.
One of the services we provide for clients for whom we are designing and building exhibition stands is a regular complimentary exhibitor-training workshop. These sessions are run by Joy Donovan of Trade Show Training, and provide useful tips for those who are going to manning exhibition stands at trade shows. Scan Display will take over the whole of the project management for your next exhibition. We have a team of assemblers who will set up and break down your exhibition stands anywhere in South Africa, working through the night if necessary. However complex your display, you are guaranteed that it will be ready on time. Contact us at any time on +27 11 447 4777 for further information.
by Ceri | Dec 7, 2009 | Exhibitions
In the financial times of today owning a small business can be a very daunting prospect. It is estimated that 90% of small business will fail within a year. And of the remaining 10%, 5% are likely to slow down and ultimately shut down within the next 5 years of their existence. Most flourishing small business owners will acknowledge that their success relies on a good advertising strategy consisting of a well developed campaign. Underestimating the affects of advertising can be detrimental to the success of your company. Once you’ve calculated your target audience it’s important to do the market research to know which direction to steer your campaign. Getting your business out there can be rather tricky though due to vast amount of competitors around every corner, however the one approach that has proven to have outstanding results is exhibiting your product at the right expo. Creating exceptional exhibition interiors is one way of attracting attention and bringing to light all the unique features of your product/service and is an excellent approach in attaining your advertising goal.
Face-to-face marketing is probably the most effective means of advertising your product, but getting the potential buyer to your booth would first and foremost need to be your main objective. Setting up a stand to promote you and your growing company should live up to its expectations, which are not only to attract people and leave a lasting impression, but to also to portray the essence of what your company stands for. Your exhibition interiors should also be able to accommodate all your needs including sufficient movement space for product viewing and stock storage. Exhibition stands come in different shapes and sizes ranging from banner stands to desktop sized to shell form systems.
Getting a small business off the ground takes a lot of time and dedication, and even with the best resources but the lack of skill of using each to its optimal potential can be destructive. Marketing your business is very easy once you know who you want to reach and how many at a time. Statistically speaking attending an expo is the most promising first step in reaching a wider audience, hence a greater field of potential customers. Your exhibition interiors and exterior play a great role in accomplishing this and should therefore be taken seriously. Scan Display offers professional expertise in various fields of exhibition displays and presentations including stand building, exhibition architecture, graphic design, large format printing and project management. For more information on our services contact us to help you get your business in the right place at the right time
by Ceri | Jul 29, 2009 | Design, Exhibition architecture
A trade show usually runs for only a few days, and during that short time it’s up to your display stand and the people who man it to make your company’s presence felt. The correct choice of exhibition architecture combined with a careful selection of staff can and will determine the success or failure of your investment. Your staff should be friendly, well informed and well educated, and should all be fully briefed on what is expected of them during the show. A distinctive uniform of some sort will always leave a lasting impression on attendees, whereas a casual sweater and jeans will give a bad impression of your company. Above all, though, comes the selection of the best exhibition architecture for your display, and with a team of professionals such as Scan Display to back you will give you a head start over the competition.
