by Ceri | May 27, 2011 | Kiosks
Setting up a kiosk shop at an outdoor flea market or in a mall may be just the thing to promote your product or service at an affordable rate. It is far cheaper than renting an entire premises for a shop and virtually just as eye-catching and effective.
The kiosk shop is basically an autonomous little shop all on its own and can be manned by a single person. You can specify which model you want, because they vary according to their purpose and the type of display. They come complete with perspex- or glass-covered display areas or shelves where people can look at your products unhindered and they can be securely locked when left unattended.
by Ceri | May 25, 2011 | Kiosks
A kiosk at a mall is a perfect way to display your wares if you do not have an actual shopfront in that mall. You may usually park your mobile kiosk in a designated spot in the mall for a monthly fee and you only need to pay one person to man it.
A kiosk at a mall is very economical and you get virtually as much exposure to your brand as you would have if you had a shop there. The kiosks are offered in many different configurations, depending on what you want to display in them. There are spaces for brochures as well as actual products. Shelves with perspex or glass windows offer an unhindered view of your display articles too.
by Ceri | May 25, 2011 | Kiosks
Mobile kiosks are perfect for offering your goods or service in a mobile way in places where you do not have permanent retail space, like shows and trade fairs.
Mobile kiosks act like mini shopfronts with all the features you require to offer your company’s wares in a limited space. They are easy to set up and move around and offer enough space to display actual products and not just brochures. What is more, these kiosks can be securely locked when unattended, so your products will be safe from damage or theft when you are not around. A large range of kiosks is offered with widely differing layouts.
by Ceri | Sep 3, 2009 | Products
Scan Display has launched a range of Retail Merchandising Units (RMU’s) specifically designed to allow retailers to capitalise on previously unusable space within shopping centres.
Scan’s Retail Merchandising Units are manufactured locally in partnership with SddRETAIL UK, who have received numerous awards for design excellence. This new partnership therefore offers South African retailers international design at local manufacture prices.
Shopping centres
“Many large shopping centres have areas which are not utilised to their fullest potential. These architecturally unique, compact yet stylish RMU’s allow retailers to rent out this space, creating additional retail revenue,†explains Justin Hawes, MD of Scan Display.
Small traders
“Scan’s RMU’s also create an opportunity for smaller traders, who do not need a large shop floor area, to get into shopping centres. This in turn stimulates the growth of small businesses,†says Hawes.
Features
RMU’s are special-purpose retail kiosks that distinguish themselves from the usual retail carts by eliminating the customary wagon wheels and adding retail fixtures and shelving, special lighting as used in traditional merchandising, and additional security features.
They are portable and can be designed to complement the unique architecture of the location or brand identity.
To demonstrate the versatility of these flexible merchandising solutions, SddRETAIL UK recently conceptualised a RMU design specifically with the 2010 Soccer World Cup in mind. (See attached picture).
For more information, contact Justin Hawes on +27 11 447 4777 or [email protected]. Alternatively visit www.scandisplay.co.za.
by Ceri | Jul 29, 2009 | Exhibitions
When you make that important decision to employ an exhibition stand contractor to design and build a display stand for you, there are many more services that the contractor performs than just the design and construction of your display stand. When Scan Display takes on such a job, once we have had our first meeting with you we will take on the entire project from beginning to the final breakdown of the display. We will also liaise with the exhibition management to organize the floor space, in fact we will be responsible for the entire project management. This means design of the display, a 3-D mockup for your approval, and the final construction of the display at its venue. We’ll be responsible for furniture hire, lighting and rigging, structural work, audio-visual, interiors, graphics, floor covering and you name it and it will be included in our contract.
Eye Catching Point Of Sale Merchandising Units
One of the easiest ways to ensure that new products or even existing products are differentiated from the competition is by way of innovative point of sale merchandising units. These point of sale displays can today be found in supermarkets and even trade shows across the country and remain firm favourites with marketing departments from a variety of different industries. POS merchandising units are becoming increasingly sophisticated and effective due to the latest developments in the technology used to manufacture the units and the wide range of different materials that can be used for their construction.
Point of sale marketing units can fulfil a variety of different functions. The simpler units consist of a variety of different banner displays that feature information about the product that is being promoted. These display units, although extremely visible offer the potential customer very little opportunity to interact with human beings or sample the product itself. This type of point of sale merchandising unit can promote special offers and has proven extremely effective at differentiating product offerings from the competition on the supermarket shelf
There are other types of point of sale merchandising units which offer the customer or potential customer a more immersive marketing experience. These point of sale units can often be found at supermarkets during high traffic periods such as month end weekends when the majority of consumers make their monthly shopping purchases. Units such as these can feature product displays where consumers are offered the opportunity to sample products or are provided with an opportunity to enjoy special offers or bulk deals.
Even some of the more simple point of sale marketing units which can be assembled in minutes can provide a level surface for the cooking or preparation of samples which can prove extremely effective in motivating buying behaviour amongst consumers. These point of sale units are constructed of lightweight PVC panels or vinyl material that is used to cover a shell constructed of PVC piping.
The wide variety of point of sale merchandising units and the new technology used for the production of these newer display units means that a company can order a unique design from the manufacturer of design solutions. Often these designs will incorporate elements such as vinyl flags or pull up banners which can increase the visual appeal of the point of sale display. This new technology also means that it is easier than ever to incorporate customer artwork into the design of the POS merchandising units. All that is required from the client is a high resolution graphic which will be used during the design and printing of the units.
There are other point of sale merchandising units that are manufactured to position special offers on shelf. These units feature flashers or other devices that draw the attention of the consumer. These units also dispense vouchers that can be redeemed at the till. The use of these units is becoming increasingly popular as competitive pressures on South African manufacturers increases. The newest POS merchandising units feature solutions that can be broken down and set up in a very short period of time. The ease with which these units can be assembled makes then suitable for even the most inexperienced of marketing employees while the hard wearing capabilities of the units makes them suitable for use in high traffic areas such as supermarkets. Many are even weather resistant and can be used outdoors.
Manufacturers like Scan Display can offer companies unique point of sale merchandising units that are suitable for use in a variety of different environments, from outdoor displays to on shelf solutions. These companies can offer point of sale solutions that represent excellent returns on investment and can be reused as and when new products are launched.
