by Ceri | Sep 10, 2010 | Showcases
Attractive Showcase Stands
If you want to make an impact at the next trade show that you take part in, then consider the use of showcase stands. These stands let your products take pride of place at any trade show and will allow your sales staff easy access to products in order to demonstrate their use to any trade show visitor. Showcase stands can also be personalised in a variety of ways to let your products stand out from the crowd. Many showcase stands are modular in nature allowing for easy set up and breakdown at the end of the trade show. Your showcase stands are an easy way to set yourself apart from the competition and lend an air of professionalism when presenting your products.
For information on the many varieties of showcase stands we have available, please contact us.
by Ceri | Sep 10, 2010 | Banner displays
The Ease Of Pull Up Banners
If you want an easy to use and cost effective solution to point of sale marketing material or want to display your company colours at your next corporate event then pull up banners are the solution that you have been searching for. Pull up banners are especially useful because not only are they extremely durable but they are also suitable for use by even the most inexperienced of sales team members. Pull up banners are also extremely compact and easy to transport. Even a small car has space for a number of pull up banners and they only require one person to set up.
For more information on the varieties of pull up banners that are available contact us.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Professional exhibition designers will recognise the importance of a good first impression for the client. The client will not get a second chance at a trade fair to make that first good impression and as such the display stand should reflect every aspect of superior exhibition design to ensure the overall success of the display. Exhibition designers for instance, should recognize that the artwork should not be the ultimate goal, but rather the tool to effectively portray the client’s products and services. In addition lights, sound, space, lay-out, and point of sale materials should be used to ensure a coherent theme and appearance. There is no room for mistakes. As such select professional exhibition designers such as Scan Display, with a track record of award winning stalls to handle the design of your booth.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Top Sandton Exhibition Designers
Scan Display is one the top Sandton exhibition designers. We offer a wide variety of services and products which include, but are not limited to:
• Provision of custom, portable, and Unibox stands
• Provision of a variety of display products such as pop-ups, roll-ups, light boxes, sound equipment, brochure stands, retail merchandising units, outdoor displays, and folding systems.
• Furniture rentals.
• Ventilation products.
• Design and setup of exhibitions and display units.
• Provision of flooring solutions such as carpets.
• Project management services.
• Design and consultation services.
We are also one of the leading Sandton exhibition designers and the Sandton Convention Centre in Johannesburg, South Africa.
by Ceri | Feb 8, 2010 | Design, Exhibitions
1. For increased brand activation at a trade show or exhibition, and maximising ROI, what new products and services are on offer in terms of stand schemes and allied products?
The Modulbox is a new cost-effective ‘exhibition stand-in-a-box’ which is proving very popular among our clients. They like its quick set-up time and versatility (it can be used both indoors and outdoors).
The Modulbox is manufactured locally which ensures that prices are kept competitive in relation to conventional exhibition stands. We used the Modulbox to create Scan’s stand at last year’s Markex show in Johannesburg and its innovative, modular design received rave reviews.
2. What are the latest solutions to generate traffic to an exhibition stand?
We have seen a marked increase in the use of both fabric and LED lighting on stands. Both are cost-effective materials that can be used to dramatic effect on a stand.
Fabric
Fabric is being used more and more to replace traditional stand materials such as wood and laminates. It saves clients money as they are able to re-use fabric panels over a couple of exhibitions. Fabric is also very tactile and draws people to a stand – many people cannot seem to resist touching or brushing an eye-catching piece of fabric.
LED Lighting
LED lighting is also a popular way to bring traffic to an exhibition stand. It provides a warm, white light which is very appealing to the human eye. It is also a greener option as LED lights are low cost, burn at a lower temperature (therefore are safer) and use less electricity than conventional lights. Although the initial upfront cost is slightly more, LED bulbs last significantly longer than conventional options, making them cost-effective in the long run.
Lighting has become a key design element when creating an exhibition stand with many stands using light colour washes over the whole stand for maximum impact.
(See attached picture of Stand with colour washing)
3. Discuss five crucial points that all exhibitors should consider when choosing to exhibit at a trade show or exhibition.
Five crucial points that exhibitors should consider when choosing to exhibit are:
- What is your objective behind exhibiting at this particular exhibition?
Before committing to an exhibition you need to be clear about what you aim to achieve by exhibiting. For example, if you are looking to generate leads, what procedures will you have in place to qualify and collect leads on your stand?
- What pre-show promotions do you have planned?
You cannot rely solely on an exhibition organiser’s marketing efforts to get visitors to your stand. You need to tell your existing and potential clients that you will be exhibiting at the show and why they should visit you there.
- Does your stand design match your objectives?
Your stand design must help you fulfil your exhibition objectives. For example, if one of your objectives is to meet and talk to clients face-to-face you need a meeting area on your stand where you and a client can sit and talk.
- Are your staff properly trained?
Your staff needs to be specially trained to man an exhibition stand. For example, they need to know how to interface effectively with visitors, how to qualify leads at the show and how to manage any electronic equipment on the stand.
- What post-show follow-ups are scheduled?
Exhibiting is a wasted exercise if all the leads collected are not followed up on timeously. Likewise any networking connections that were made need to be explored and strengthened to reap the full benefit of exhibiting.
4. What are the industry trends for 2010?
One of the strongest trends we have noticed is that clients are re-using stands. Re-usable fabric panels are becoming a popular choice for decorating the stand, rather than vinyl panels which are easily scratched.
Clients are also looking for portable stand options, with many choosing to do the set-up themselves.
5. As exhibiting continues to be a costly business, what are your suggestions to companies that simply cannot forgo exhibiting this year, yet their marketing budgets are severely strained?
Clients need to work closely with stand designers to come up with creative solutions. There are always more economical options and clients should not be afraid to ask for them. Graphics can be re-used and should be designed with this in mind.
I still believe that exhibitions offer the best value for money when it comes to marketing media. They provide clients with an opportunity for invaluable face-to-face communication with existing and potential clients.
If clients take the five crucial points (above) into consideration, and exhibit in line with their set objectives, exhibitions can be a very effective and economical marketing tool.
