by Ceri | Jan 24, 2012 | Display stands
The Various Retail Display Options
In the highly competitive retail environment companies Viagra launch new products or services or want to retain their market share when other competing products are introduced to the market usually increase their marketing activity. One of the most effective ways of ensuring market share is by allowing customers to interact with products in a meaningful way. Many companies make use of retail display stands and point of sale displays in order to attract the attention of potential new customers and encourage customer loyalty amongst their existing customer base.
These companies can today choose from an enormous variety of different point of sale units. Moreover, the many retail display products that are available from exhibition and show stand manufacturers has ensured that there is a display solution which is suitable for any company, no matter how specialised their needs.
New manufacturing and design methods have also led to a decrease in the cost of custom designed retail display units and many companies are ordering display units that have been specifically designed to differentiate their products or services from the competition.
The many options that are available today range from smaller units, that are easily portable and can be both set up and manned by a single employee, to larger and more elaborate display units which have a variety of different features built into the unit.
Many of these more complex retail display units are designed to offer security features that allow for the safe storage of demonstration materials or stock. These units can also include equipment for the preparation of hot food or beverages. Some also have built in refrigeration units that allow the staff manning the unit to supply chilled samples of beverages and other foodstuffs that might require refrigeration prior to preparation.
The display units used in shopping centres are extremely popular due to the fact that they not only increase the exposure of products and services but also offer companies additional revenue opportunities. This can be especially important when shelf space in retail stores is at a premium.
The Advantages of a Shopping Kiosk
A shopping kiosk can be the perfect retail solution for the small business. There are many different variants available in South Africa and many of these offer excellent return on investment for the small businessperson.
By making use of a shopping kiosk the retailer does not have to enter into protracted negotiations with large retail stores in order to obtain shelf space. In many instances this shelf space is taken up by products supplied by large manufacturers or importers and obtaining the space to go head to head with these producers can be problematic.
Another advantage of the shopping mall kiosk is that it is easily moved from place to place within the shopping centre environment. This means that the owner of the retail kiosk can cope with changes in foot traffic patterns that can vary during the course of the business day.
A shopping kiosk is also both easy and cost-effective to brand and accessories such as shelving and other display options can be purchased either with the original unit or when required, such as during seasonal variations in purchasing behaviour.
High Impact Low Cost Signage
There are a variety of different signage options available to those companies who want to take advantage of the latest developments in printing technology and the new materials that are available. Some of the most popular types, including banners and flags, are used to bolster the attractiveness of retail display units or are used by companies during exhibitions and trade shows. These types of signage have been available to the exhibitor or retailer for many years, but new developments have made then both more attractive and better value for money than ever before.
Signages, such as pull up banners, are now available in a variety of different shapes and sizes that are very different from the traditional banners. Tear drop banners, Sharkfin banners and flag banners are only three types of banners that can be used both indoors and outdoors.
Versatile Display Showcases for Retail and Trade Shows
There are a variety of different display showcases that are available for use in retail displays as well as at trade shows and exhibitions. The customer can choose to have it designed to suit their individual needs or choose from a variety of standard showcases. These showcases can be manufactured from glass or from acrylic material that is resistant to the wear and tear that is common when these display units are used at trade shows or exhibitions.
by Ceri | Aug 31, 2011 | Signage
On a crowded office block only those companies that are able to stand out from the crowd will form a lasting impression with both their customers and passing foot and road traffic. Almost every company realises that their competitive edge can only be maintained if they can assure top of mind awareness with their target audiences and one of the most effective ways of doing this is through the production and proper placement of high visibility signage.
The technology used to produce signage is today far in advance of that which was available only a decade ago.Signage can be designed to take advantage of full colour printing on PVC or nylon and the high quality printing processes in user today mean that the images and copy that appear on the signage are crisp and clear, enhancing visibility and retention of the information contained on the display units. Some types of signage are not aimed at conveying information about products, but reinforce the corporate image. One example of this is the use of nylon flags at the entrance to a company. These flags are extremely hard wearing and weather resistant and the full colour printing process means that they are both highly visible and attractive.
There are also a large number of signage options for those companies wishing to enhance their visibility at trade shows and exhibitions. This type of high visibility signage usually consist of PVC or nylon banners of different types, but can also consist of show stands and other marketing devices used to increase visibility. Banners for use at shows such as trade shows and exhibitions are usually ordered in bulk. There are no limitations to the number of banners that can be ordered, just as there is no limitation on the size of the banner that can be produced using modern printing technology.
Double sided pull up banners are today possible. These pull up banners feature a pull up banner that can be unrolled from each side of the base. Size is no longer an issue due to the printers that can today continuously print large sheets of nylon or PVA. In the case of high visibility signage such as building wraps the banner is supplied with small holes in it to avoid wind damage and also to reduce the weight of large sections of banner.
There are other types of high visibility signage that are available to marketing departments that can be produced extremely quickly at a low unit cost. These include wall and hanging banners which are manufactured from quality hard wearing PVC. These banners can be stitched with a fold on the seam designed to allow an aluminium pole to be inserted, ensuring that the banner hangs straight once it is set in place. High visibility signage can also form an integral part of display stands which are manufactured to the clients’ requirements. These display stands are ideal for use at trade shows and allow the company to project an air of professionalism at all times. The display stands also allow the company to display products and merchandise in a way that makes them highly visible to passing foot traffic and allows easy access to allow for product demonstrations.
Most marketing departments make use of highly visible signage in the form of roll up or pull up banners due to the fact that they are both highly portable and easy to erect. The average size pull up banner can easily be transported to a trade show or exhibition in the boot of a family sedan, making them ideal for use by even inexperienced marketing employees.
If you would like to know more about high visibility signage and how it can make your business stand out from the crowd then contact us.
by Ceri | Aug 29, 2011 | Signage
In today’s highly competitive business environment every organisation has toensure that its products stand out from the crowd. One of the ways to do this is through the clever design and intelligent placement of signage in a variety of different settings.
Signage can be used at trade shows, exhibitions and at various points of sale. Point of sale signage consisting of pop up banners is especially popular for the marketing of new products. These pop up banners, manufactured from PVC material or nylon have built a loyal following for a number of reasons. The reasons for the popularity of pull up banners is due to the facts that they are extremely easy to transport, incredibly durable and can be set up by even the most inexperienced of marketing employees.
Signage consisting of pop up banners is also extremely popular. These banners are constructed of hard wearing nylon material and are designed to be self erecting once they have been removed from their covers. In order to transport the banners of for storage they are easy to return to a compact form with a simple twist which causes them to fold up on themselves. High visibility signage that is suitable for use at trade shows and exhibitions also includes hanging banners and wall banners that are designed either with eyelets to allow ski rope to be threaded through the banner for hanging or stitched seams that allow for the insertion of aluminium rods that keep the banners in perfect alignment when they are hung.
New advances in colour banner printing mean that signage is becoming more inventive as time goes on. Today specialised printers can produce banners of almost any length. Building wraps are amongst the most impressive signage that can today be viewed covering scaffolding and building exterior around the world. The advances in signage colour printing also mean that weather resistant printing in brighter colours and with a higher definition is now a reality.
For further information on the many types of signage that are today available, contact us.
by Ceri | Dec 22, 2010 | Pop-Ups, Roll-Ups
If you are serious about making a visual statement at a tradeshow you should incorporate roll up banners with pop-ups, signage, brochures, showcase displays, light boxes and the perfect lay-out of the stand. If you plan to host a small exhibition in a shopping mall, you will want to incorporate roll up banners with for instance, shark fin banners and a banner wall for maximum effect. For conferences the roll up banners together with pop-ups work well while the real estate agent displaying a new development can incorporate roll up banners with flags, the use of a branded gazebo and balloons to draw attention.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Digital exhibition signage can help to reduce the costs of display while also ensuring attractive displays which will draw in the crowds. Although it may seem that Internet connectivity may add to expenses, it can in fact help to reduce the costs. By using a 3G wireless network for connectivity, it is possible to download and distribute images at a low cost. If you want to display without the risk of losing Internet connectivity, you can simply download dynamic content and upload to the applicable device which can be connected to large screens. This well help to ensure a dynamic display which will have more than one visitor stop and view the footage. It is however, important to consider the content of the exhibition signage as well. Miss the mark, and you will waste the whole exhibition. We provide professional exhibition signage that will help to hit the mark every time.
