by Ceri | Feb 28, 2019 | Uncategorized
8
Benefits of Using Tension Fabric Systems for Exhibition Stands
Tension fabric systems boast a
host of features to ensure optimal functionality when it comes to using them at
exhibitions. If you plan to exhibit at Meetings Africa or the My Biz Expo this year,
make sure you have the best possible graphics and shell schemes. Below are some
of the top benefits offered, giving you an idea of why tension fabric systems
are so popular with exhibition stand and display designers.
- Easy Setup and Removal
Time is of the essence when it
comes to stand or display setup. If graphics can be installed and removed with
ease, you don’t need special technical expertise or tools. When it comes to
tension fabric systems, it is a matter of pressing the graphics into place in
the frame, which causes the fabric to tense once all the edges have been
attached. The end result is a flat surface with no creases. To remove the
graphics, simply unclip the fabric from the modular system at the edges. Fold up
and store. It is a straightforward process of setting up and removing the
graphics panel.
Make your graphics stand out
using the tension fabric systems available from us. You can do so with small or
larger-than-life graphics. Using the tension system, all the graphics displays
are seamless without any signs of creases. Your visual displays will be
professional and eye catching for the right reasons.
- More Options with Single- and Double-Sided
Fabric Systems
Whether you only need an interior
or exterior graphics display or want to create a visual impact on both sides of
the fabric wall, you can do so with the modular tension fabric systems
available from us.
You don’t have to buy a new shell
system if you want to change your displays. Order all the graphics that you
want and then use them interchangeably according to your needs.
- Cut the Corners – Go Round with the Curving
Ability of Fabric Systems
If you want your stand to attract
attention, simply move away from the conventional cube display. With fabric systems,
you can even have curved walls, enabling you to create a silo if you want. This
is the type of creativity that can make your stand memorable.
You don’t need to rent a large trailer to move the stand to the exhibition.
When you use fabric systems, you can easily move the stand from one important
event, such as the My Biz Expo, to the next one, such as Meetings Africa, which
are both hosted in the same month. Everything in the system can be disassembled
for easy transportation. The fabric is rolled and takes up very little space.
With it also being exceptionally lightweight in design, you save on
transportation costs. You can also get carry bags or wheeled boxes for more
mobility.
You can also opt for fabric light
box systems for maximum visual impact. The fabric material can be used in
conjunction with light boxes, giving you highly visible displays. Whether you
want to use this for counters, walls, or 3D structures, you can rest assured
that the tension fabric systems are versatile enough to create high-impact
spaces.
- Modular to Match Your Display Needs
You can easily add onto or change
the layout because the systems are modular in design.
Benefit from our cost-effective and durable tension fabric system products. Get in touch to discuss your graphics and display needs.
by Ceri | Feb 28, 2019 | Uncategorized
6 Tips to
Help You Get the Best Value from Custom Exhibition Stands
Modular custom exhibition stands
provide you with benefits such as easy transportation, the ability to create
unique spaces, adaptability, and scalability. Below are six tips to help you
maximise on the potential of modular custom exhibition stands, thus ensuring
that your stand is well received at top events such as the My Biz Expo hosted
from the 20nd to the 21st of February 2019 or the Wedding
Expo to be hosted from the 30th to the 31st of March
2019.
- Think Beyond the Here and Now
Don’t think of modular designs as
quick solutions for last-minute displays. If you missed the Mining Indaba this
year, plan now to ensure that you can have an exhibition stand worth visiting. Think
long term. You pay now for the ability to change, add onto, or take away from
displays. The adaptability of such stands makes it possible to change your graphics
without having to buy completely new systems. You can customise your displays
according to your target audiences and venues.
- Choose Technology That Suits Your Display
Needs
Apart from custom exhibition
stands, we offer you various technology solutions to ensure that you can create
interactive spaces that will make visitors linger for longer. You want more
than just virtual reality and gimmicks. It is imperative to select products
based on your particular display needs and budget. As such, we suggest making
use of our expertise in stand design to ensure that every element selected adds
to the functionality and effectiveness of your displays. We assist with audio-visual
and electronic technologies, so that your trade show booths at events such as
the My Biz Expo stand out from the average booths.
- Choose the Right Materials
Choose the shell system, tension
fabric for the easy display of graphics. You will appreciate our range of
custom exhibition stands and the professional assistance available to help you
make informed decisions based on your particular display needs.
Work with our designers to help
you create appropriate artwork that can be applied according to your display
needs. Our team of designers understands the importance of visually attractive,
appropriate, and targeted artwork. We assist in the design of custom panels
that can be used interchangeably on the modular exhibition stands. With this approach,
you can create several graphics that can be used as needed to create unique
spaces, which provide you with the ability to have a different stand at every
trade show and save money in the process.
- Improve to Ensure Freshness
Don’t settle for mediocre when
you can have extraordinary displays with our custom exhibition stands. With the
modular structures, you can add new technologies, fresh graphics, and unique
counters, chairs, and the likes. Change from straight to curved walls. Change
colours where relevant, add a new floor, or include an information kiosk, but
endeavour to keep your displays fresh.
- Intrigue to Create Memorability
Create intrigue and people will
enter. Instead of the visitors simply passing, you will find people entering
your booth because they are curious. Add interactivity to keep the visitors for
longer. Carefully plan the design to ensure that people will want to enter and
stay longer. To this end, make use of our expertise regarding custom exhibition
stand designs for maximum attraction and retaining value.
Call on our experts for
assistance in optimising your custom exhibition stands.
by Ceri | Jan 30, 2019 | Uncategorized
How to
Set Up a Successful Exhibition Stand
Creating “stopping power” for
your exhibition stand is essential if you want to get a return from your trade show
exhibit. Even though, by now, it is a cliché to say that first impressions are
important, we cannot stress enough how important the first moment of contact is
for your exhibition.
Your booth competes with several
others for some quality time from visitors to the trade show. Keep in mind that
the visitors want to see and do everything they can at the trade show. As such,
time is of the essence. They need to know what your exhibition is about and you
must give them a reason to detour from their stroll path to spend time at your
exhibition.
The stand design is thus the key
to getting the attention you crave from visitors. It must be eye-catching and
must clearly communicate what you want to say. Keep the above in mind
throughout the planning, designing, and managing phases.
Consider the factors below to
ensure a successful exhibition stand design.
Who Is
Your Target Audience?
Even with the most amazing exhibition
stand design, if it fails to speak to the intended target audience, your
exhibition will fail. Focus your concept according to the wants, preferences,
and needs of your target audience. There is simply no value in attracting
visitors that are not interested in your particular product or service.
Optimise
the Use of the Available Space
You pay per square metre and as such,
you will want to use every square metre wisely. If the stand can be higher than
normal, then maximise the potential of the height. You can, for instance,
display your company’s logo high for good visibility. Add a tall tower
structure or add a rotating sign. Use the space to add an arch for more
visibility. Minimise barriers or any types of obstacles that can prevent
visitors from entering and exiting the booth, as you don’t want bottlenecks.
Visible Text
for Maximum Readability
Don’t try to write an essay. When
it comes signage at exhibitions, bold, clear, and less are worth more. It isn’t
necessary to use complete sentences. Use single words if you can convey the message
effectively. Rather use fewer words than try to convince with sentences. Single
words can be eye catching. The secret is to use action words.
Equally important is the font you
use. If you think about traffic signs, you can agree that streamlined fonts
rather than fancy ones work better for optimal visibility and readability from
a distance. The text must be placed higher up on the exhibition stand, so as to
prevent people from blocking the view.
A Picture
Is Better Than Text
Choose images with your target
audience in mind. You want to get the message across in the fastest and most
effective way possible, and selecting the right graphics and images is the way
to do so.
Exhibition
Stand Material to Convey Your Company Culture
The selection of booth materials
should be done with your company’s culture and the industry in which it
operates in mind.
Get Professional
Help and Quality Products
Now that you know the basics of
designing your stand for success, get professional help in making your
exhibition stand out. Get in touch for assistance and quotes.
by Ceri | Jan 30, 2019 | Uncategorized
Top Tips
for a Successful Expo Stand
You do not invest time and money
for an exhibition stand at an industry expo simply to be there. You do so
because you want more brand exposure, want to introduce your products and
services to the visitors, and want to generate interest or income from having
the exhibition stand.
With the above in mind, follow
the tips below to ensure that you get the most buck for your money regarding the
exhibitions.
Use the Right
Visual Materials
You want the expo stand to be
noticed. To this end, capitalise on the high visibility of hanging and roll-up
banners, branded counters, printed walls, and digital signage.
Use Colours
Effectively
You don’t think that colour plays
a role? If you think about fast foods, the colours red and yellow come to mind.
If you think about solar power, green comes to mind. If you think about the ocean
or fish, blue comes to mind. The colour scheme does make a difference. You want
it to be inviting, relevant to your industry, and relevant to your company’s
branding. However, if the branding colours limit your choice of expo colour
schemes, make sure to use the right visuals to attract visitors to your
exhibition stand.
Colour Is
for the Sub-Conscious and Text is for Active Processing
You have their attention with the
right visuals and colours. Now, you want to drive the sales or brand message
home. This is where text comes in. You want “stopping power”, which is best
achieved with single words or short phrases. Once you have attracted visitors
to your exhibition stand, you can hand out clear sales copy and information
pieces. Also, consider interactive iPad- or tablet-based kiosks.
Keep in mind when presenting your
text, the important copy must be at the right eye level to ensure that the
visitors see the sales material immediately.
Portability
Gives Movability
Make use of our portable display
stands, as they are customisable according to your space requirements. Portable
displays are lightweight in design, enabling quick and easy setup. Portable
displays are also compact in design, ensuring a small storage footprint.
Keep with
the Times
Don’t attempt to attract
attention with an archaic design or material. You want your exhibition stand to
be trendy and relevant. This includes using technology to appeal to the need
for interactivity. Use technology effectively and you can make the right first
impression without overwhelming the visitors.
Pay Attention
to Flooring
You want your visitors to be
comfortable. This means having an expo floor that is attractive, easy to walk
on, and just as easy to match to your displays. We provide a range of flooring
options to help your expo booth stand out for all the right reasons.
Keep Storage
Needs in Mind
You want to avoid having a
cluttered expo stand. If you have additional materials, opt for an exhibition
booth design that allows for a neat and tucked away storage space. As an alternative,
select display shelves and counters that allow you to store materials out of
sight, yet in easy reach of the sales representatives.
For more advice, give us a call
today.
by Ceri | Jan 30, 2019 | Uncategorized
Some Ideas
for Successful Custom Exhibition Stands
Exhibiting uses time, human
resources, and money. Therefore, if you want to set up one or more exhibition
stands, it pays to invest in the right designs and materials. Custom exhibition
stands help you to save time and money, whilst receiving a superb return on
your expo investment.
We share a few ideas below to help
you get started and to get the best return on your investment regarding custom
exhibition stands.
Bigger Is
Not Always the Answer
Even if you have a small budget,
you can still compete favourably with large exhibitors at exhibitions. If you
use the small space effectively, you can create a memorable and effective
visual journey. It is possible to add a bit of height and thereby gain more display
space, helping you to avoid having to pay for more floor space.
A Real-Life
Environment for Maximum Interactivity
A pop-up custom exhibition stand
may very well be what you need to introduce visitors to your product offering.
Instead of digital or static displays, consider creating a real-life
environment where visitors can test your products, use them as if in real life,
and then give their feedback. They will tend to spend more time in your booth,
get a better understanding of what your product is about, and get the
opportunity to interact with your sales people. Their opinions count and you
should take note.
Flexibility
for Cost-Effectiveness
It is possible to create a
custom, yet flexible exhibition stand design. Modular units enable you to add
onto or take away from your expo stand without affecting its effectiveness.
Speak to our design team to learn more about the benefits of modular designs.
You can use the stand at a seminar and then make it smaller for a retail
hallway exhibition. You can store the sections not needed and when you have a
large trade show to attend, simply bring forth the other parts of the stand.
Use Visual
Elements
Yes, you can create a 4D stand,
but with 2D and 3D elements. This provides for various depths of display. The
banners and other graphics in 2D convey messages. The 3D brings interactivity,
and the 4D provides the space in which the visitor can move. It is all about meeting
your exhibiting needs.
Get in touch with our design team
for expert help and professional products.
