by Ceri | Apr 15, 2019 | Custom stands, Display stands, Events, Exhibition
Prepare
for Award-Winning Expo Stands at Prestigious Travel Events in South Africa
Two of the most exciting travel events
will be hosted in May 2019. The first is Africa’s Travel Indaba and the second
is We Are Africa. You can expect to see award-winning expo stands at these two
events. Of course, there is still time to reserve space for one of your expo
stands for superb brand exposure at these prestigious events.
Africa’s
Travel Indaba
This event will be hosted in
Durban from the 2nd to the 4th of May. It is one of the
most prestigious and largest travel and tourism marketing events on the
continent. Indeed, the event is marked on the international tourism calendar as
one of the top three must-visit events. So, if you have an expo stand at the
event, you can rest assured that thousands of people will see your brand.
The event is to be hosted at the
Durban Exhibition Centre and the Inkosi Albert Luthuli Convention Centre. International
buyers and media will attend the event, which is organised by Synergy Business
Events. It is a South African Tourism event and thus has national support. If
you are still not sure whether to book one of the expo stands, consider that
the event has won awards for being the top travel and tourism event in Africa.
A total of 1 049 companies
exhibited in 2018 and visitors from more than 62 countries attended the
exhibition. If you have not yet registered as an exhibitor, do so immediately
to ensure that your brand is also among the exhibitors for this year’s event.
We Are
Africa
This equally impressive event
will be hosted in Cape Town from the 13th to the 16th of
May 2019. It is noted as one of the most vibrant events in the luxury African
travel class, so you can expect top buyers from around the world to attend. The
press will also be well represented, giving you the opportunity to provide your
brand with international exposure.
When it comes to expo stands,
speak to our consultants who can help you decide on which expo stand would be
best suited for you. We offer superior printing and branding opportunities with
a range of world-class exhibition products to help your brand make the right
impression on discerning buyers.
The event follows a radically new
approach of un-conference format, enabling exhibitors to engage with other
exhibitors, the press, important stakeholders, and buyers. It is the place to
be if you have a high-end offering that is suitable for the discerning
traveller groups of the world. Representatives of 20 prestigious publications
will be at the event. There is still time to register and you can entrust the
design and fitment of your expo stand to our experts.
Our
product offering is extensive and includes, but is not limited to:
- Custom, module box, and portable stands
- 3D design
- Graphic design
- Shell schemes
- Printing
- Carpets and flooring
- Electronics
- Audio-visual equipment and setup
- Furniture
- Poster displays
- Various types of banner displays
- Banner walls
- Counters
The above
are only a few of the products and services we offer to make client expo stands
stand out for all the right reasons. Many of our stands have won awards, so you
can expect to see some of our designs and products used by exhibitors at the
Africa’s Travel Indaba and We Are Africa events.
by Ceri | Mar 28, 2019 | Custom stands, Display stands
Innovative
Improvements to the Lightbox System for Optimal Performance
The lightbox has become a
prominent feature in many state-of-the-art retail displays.
If you want to add a striking
visual effect to any display and highlight an advertisement more than ever
before, then the lightbox is the answer.
The lightbox offers several
distinctive features to the benefit of the brand, including:
- Light from behind the image to illuminate the image.
- Proper illumination of an image makes it more striking than a
normal fabric display.
- The versatility of the lightbox makes it suitable for use at
events, retail stores, and exhibitions.
- The image fabric can be changed without having to change the entire
light and frame setup.
- Fabric changes can thus be made cost-effectively, reducing
cost-to-company when it comes to branding.
Why Our Light Boxes Are Amongst Our Best
Sellers
The recent
product modifications to the frame and fabric system have given our particular
products several unique advantages. The latest model features the ultra-slim 50-mm
aluminium frame system. This makes it possible to install the lightboxes
against surfaces and walls. The previous model’s design included a 65-mm frame
system. With the thinner frame system, the lightboxes display even better. Of
course, this also means that lighter frames, perfectly suited for stunning
visual displays at exhibitions where top service providers showcase their
products.
Widely Used at Prestigious Events
You can
also expect to see our stunning lightboxes at the prestigious Africa’s Travel
Indaba (2-4 May 2019) and the We Are Africa exhibition (13-16 May 2019). Both
these events attract thousands of visitors and with travelling often being about
visual experiences, what better way to brand and make your products stand out
than with the 50-mm lightbox systems available from us? If you have not yet
booked your space at these events, do not delay. We also provide modular and
custom-designed stands to this effect.
The
easier-to-fit lightbox includes features such as:
- A newly developed block-out fabric all the way from Germany, which
prevents the LED light bulbs from being visible through the fabric display,
regardless of the angle from which it is viewed.
- Adjustable light placement, thereby allowing for more creativity
when it comes to light effects.
- Options of warm or pure white light, or a combination of the two
for stunning effects.
The
lightbox features heat sink in the back panel, in addition to flame-retardant
fabrics. This is important for safety features, thus helping to keep your
insurance company happy and ensuring that you are compliant with the
occupational health and safety requirements. All our products meet the required
safety standards, making them perfect for use at events such as the Africa’s
Travel Indaba and the We Are Africa exhibition.
Whether
you need a lightbox for a shopping centre display, a retail store, trade booth,
or an international exhibition, you can rely on our products to meet your
requirements. Give us a call on +27 11 447 4777 or send us an email for
more information about our new lightbox system and how it can benefit you.
by Ceri | Mar 28, 2019 | Uncategorized
A Custom
or Modular Retail Kiosk? Which One Is Best?
Many prospective retailers and
exhibitors want to know whether they should get a modular retail kiosk or have one
custom designed to meet their requirements. To answer the question, let’s first
consider what a modular retail kiosk entails.
It is the basic product that can
be customised, expanded, or layout changed to meet your specific retail or
display requirements. Custom simply means a kiosk made specifically to meet
your particular requirements.
Which One
to Choose?
The custom retail kiosk is popular
because it is possible to create an exact layout and visual appeal. You can
order from various functionality options without having to consider whether
standard features will fit in the space. The height and dimensions are
according to your requirements. However, it is more expensive than the modular
retail kiosk, but it is specific to a particular function and appearance.
Modular, as the word suggests,
entails a base product from which one works. It is comprised of preassembled
parts. This type of retail kiosk can be used in just about any exhibition
setting. Whether you want to use it in store, make such available to exhibitors
in your retail centre, or want to use it at trade shows, it is lightweight,
easy to change, and features standardised components. To this end, the modular
retail kiosk is also more budget friendly.
If you are looking for exhibition
spaces that can easily be changed for various events or retailers in your
shopping mall, then the modular retail kiosk system provides superb value for
your investment. The setup is quick, so if time is of the essence, the modular
retail kiosk is the answer.
With the custom-designed option,
our designers work with you to determine specific power outlet spots,
maintenance needs, and more. It is thus a perfect fit for your requirements.
With the modular concept, the designers plan before the time to ensure easy
maintenance and optimal functionality.
If, for instance, older electronic
equipment fails with a custom kiosk setup, it may not be as easy as with a
modular design to fit a new piece of equipment. The old type of equipment may
no longer be available and you may thus have no other choice than to fit a new
piece of electronic equipment, such as a newer-model lightbox or monitor. With
the modular retail kiosk, it is no problem and quick replacement can thus be
done.
What About
a Hybrid Solution?
In some instances, it may even be
better to work with a hybrid of custom and modular. To this end, you can also
rely on our team of designers to customise modular retail kiosks to fit your
mall, exhibition, or event requirements. In this way, you receive the
advantages offered by both options. Sometimes, a custom design is just not
practical enough. And, sometimes, a bit more customisation may be needed to
ensure the modular retail kiosk can work with a particular brand or
functionality requirement.
We provide you with all three
options, ensuring that your display and retail needs can be met.
by Ceri | Mar 28, 2019 | Uncategorized
How
Brochure Stands at Exhibitions Help to Make Your Brand More Visible
With exciting events coming up,
such as Africa’s Travel Indaba (2-4 May 2019) in Durban, exhibitors are getting
ready to amaze and dazzle visitors to the large trade show. Others are getting
ready for We Are Africa to be hosted in Cape Town from the 13th to
the 16th of May 2019. This is said to be one of the most prestigious
trade shows of its kind with luxury travel providers coming together to
showcase their offerings.
If you have not yet booked space
at one of these two travel tradeshows, do so quickly. You will have the
opportunity to interact with thousands of potential clients and can make your
brand stand out. To this end, we also recommend ordering one or more brochure
stands for exhibitions.
We are one of the proud suppliers
of brochure stands for exhibitions, such as the ones mentioned above. You can
thus expect many of the exhibitors to use our brochure stands. Made
specifically for exhibitions, these brochure stands are lightweight in design,
easy to maintain, and just as easy to transport.
With years of experience in designing modular and custom kiosks, trade booths, light boxes, counters, and brochure stands for exhibitions, we understand the requirements of exhibitors.
These brochure stands provide additional display spaces. Visitors to your trade booth can take brochures from the floor-standing, wall-mounted, or counter-top brochure display stands. We know how important sturdiness, safety, quality, and functionality are when it comes to the design and manufacturing of brochure stands for exhibitions. As such, we do not disappoint with our extensive range.
Yes, you can make use of digital
kiosks to provide information to visitors, but many visitors at exhibitions
want material that they can take with them, rather than just getting
information from digital kiosks. To this end, you will want to use brochure
stands to enable visitors access to information without the need for sales
consultants. The brochure stands should complement your exhibition style,
should be sturdy enough not to fall over from the slightest of bumps, and
elegant enough to ensure that your display materials are seen and appreciated
as stylish.
View our full range of brochure
stands for exhibitions and give us a call for more information to ensure that your
booth has everything needed.
by Ceri | Feb 28, 2019 | Uncategorized
Tips on
How to Make My Brand Stand Out at Exhibitions in 2019
With hundreds of top-notch exhibitors
competing for the attention of visitors at exhibitions such as the My Biz Expo
hosted on the 20th to the 21st of February or the
Meetings Africa on the 25th-27th of February, you may
benefit from an answer to your question of “how to make my brand stand out at
exhibitions in 2019”.
Here’s how you can make your
booth attention grabbing at the above events, as well as many other events,
such as the Wedding Expo in March. If you work with our team, you can rest
assured that we will help you every step of the way, from planning to executing,
and we provide superb products to make your brand stand out at exhibitions.
Many of our clients exhibit at the above events and other similar events.
- How to Make My Brand Stand Out at Exhibitions
– Avoid Vagueness
You invest a considerable amount
to be at trade shows. Your brand certainly deserves better than vague messages.
Avoid fading into the background by planning your exhibition strategy. What do
you want visitors to see and experience when they interact with your brand? How
do you want them to perceive your messages? What can make your brand stand out
in terms of the message? Have a story and tell it in a way that is unique to
your brand. See each element in the trade booth as a component of the overall
story. Develop the plot and provide clarity in the message.
- How to Make My Brand Stand Out at Exhibitions
– Roll Out the Welcome Mat
Your stand is where your brand
comes to life. It is the only representation of your company and its products
or services at the event. Think of it as the only contact point with your
brand. Be inviting, as you want all visitors to feel welcome. They must enjoy
the experience and interaction. As such, roll out the welcome mat. Create a
comfortable setting. Entertain and host as if the visitors are guests at your
home.
Give them comforts, such as a
resting place, free beverages, desks where they can use free Wi-Fi, padded
seating, and more. You don’t have to include everything mentioned, but consider
what would make you linger longer at an event booth and offer this to the
visitors, since they are your VIP guests.
- How to Make My Brand Stand Out at Exhibitions
– Give Them Extraordinary
Keep in mind that every trade show
visitor will see several booths. Hundreds of exhibitors have stunning booths at
the Meetings Africa and My Biz Expo. As such, the visitors are already familiar
with the typical designs of booths. You need to go beyond what they expect if
you want the visitors to recommend your stand, products, services, and brand.
It must be a memorable experience that is specifically connected with your
brand. Visitors already expect to see the incorporation of the latest
technologies in stands, so you should include these, but what don’t they
expect? Think beyond what is trendy and incorporate it into the experience.
The above are three tips to help
your exhibition stand be memorable. Make use of our expertise and range of
products to ensure that your brand becomes the talking point at every event.