by Ceri | May 24, 2019 | Exhibition, Exhibition architecture, Exhibition Stands
The Trends
and Exciting Upcoming Events of Exhibition Infrastructure in 2019
The exhibitions, trade shows, and
event trends in 2019 show an increasing need for fast-and-easy-to-set-up
infrastructure and stands. Time is limited and event organisers, as well as
exhibitors, require infrastructure solutions that can be set up and
disassembled quickly, without compromising on the professional display.
Exhibition facilitators are
looking for ways in which to do more without adding to their infrastructure or
extending the amount of time spent on setting up. To this end, more and more
organisers are looking for solutions that are available from leading display
and exhibition design companies.
Organisers want to maximise the
participation of the exhibitors and sponsors. As such, they are looking for
ways in which to incorporate product launching, live demonstrations, and
meetings to engage attendees. This also helps to create more revenue streams.
To this end, organisers are looking for flexible infrastructure solutions, such
as the ability to quickly set up a meeting venue or special product display
box.
The use of more technology in
exhibition infrastructure is also a trend that can be expected to continue.
Visual impact, professional display environments, and optimal engagement are
improved when using technology such as 3D rendering and fabric light boxes.
Some of the events where the mentioned trends in exhibition infrastructure are
noticeable in 2019 are briefly noted below.
Local
South African Manufacturing Expo
This exhibition covers all
aspects of manufacturing and is the perfect place for the display of local
manufacturing capabilities in the country. Here, the exhibitors present their
solutions to an expert audience. With manufacturing being a technology-driven
industry, the event boasts superb exhibition infrastructure. Exhibitors have
the opportunity to engage with the audience, showcase their products and expertise,
increase their revenues, and benefit from greater brand awareness.
Professional
Beauty
The annual trade fair focuses on
bringing together all aspects of beauty products, services, and treatments.
Technology plays an important part in the modern beauty industry and it is just
fitting that the exhibition infrastructure includes the usage of top-notch
technology. Exhibitors of cosmetics, skincare treatments, and accessories go
all out to make their stands unique, attractive, and relevant to the audience.
The event is the biggest of its
kind in the beauty sector. If your business operates within this sector, be
sure to book your stand. Well over 200 exhibitors provide for an exciting
display environment where audience interaction is of extreme importance. Should
you wish to set up a stand, make use of our expertise in exhibition infrastructure
to help you create a unique, technology-driven, and quick-to-set-up stand.
Windaba
2019
Hosted in November every year, it
is South Africa’s leading expo on wind and renewable energy. The event
attracts thousands, as it is focused on sustainable technologies. To stand out
amongst the many exhibitors, your exhibition stand must have all the bells and
whistles needed to ensure optimal engagement, easy flow, a professional
appearance, and brand appeal. As experts in exhibition infrastructure and stand
design, we should be your first call to help you achieve a good return on
investment.
Contact us for assistance in exhibition infrastructure and more information about our products ranging from flooring to lighting, modular stands, and 3D rendering.
by Ceri | May 24, 2019 | Display stands, Exhibition
Display
Stands for Retail – Four Showcasing Mistakes to Avoid
Brick and mortar stores, as well
as trade booths, are physical environments. In order to attract attention in
such environments, it is essential to invest in display stands for retail that
are focused on generating interest. Every display must be set up with the aim
to attract attention and to create an immersive experience. Sales conversions
are lower when the display stands are not professional.
If your retail or trade show
displays are not working, consider investing in our display stands for retail.
We offer an exceptional range and provide you with modular and custom-design
options. To help you identify problem areas in your retail or exhibition
stands, we briefly look at some display mistakes to avoid.
- No Depth
Lack of height and depth make a display
dull. Products displayed at the same height throughout a store or on an exhibition
stand lose their appeal. To make every product shine, you need stands for
retail that allow for flexible displays, giving you opportunities to create
visually appealing and attention-grabbing displays.
You want to vary the height,
depth, colour, and related visual elements. Some products should be displayed
in glass cabinets, while others would be best displayed in glass counters, with
some more on pedestals and others hanging.
For retail and exhibition
purposes, keep all your displays clutter-free. Too many variations and jam-packed
displays cause confusion. In addition, the visitor is bombarded with visual
elements to the level where it is impossible to focus their attention on one
product. If a display is not attractive and is unapproachable, you can bet that
the visitor or shopper will go elsewhere.
You do not have to fill every bit
of space in the store or event booth. Indeed, open spaces are good and can be
used to direct the flow of visitors. You may have an elaborate display in the
middle of the floor and the perfect display stands to support your idea. However,
what if there is no electricity at that spot? Do you have to install a light
box right there? Do you need additional light to highlight the products on
display? If it means having to have visible wiring, it is better to reconsider
where your display will be located.
Even with the best possible
display stands for retail, if your displays make no sense to the audience, you are
wasting space. Every item on display must lead to more interest and must fit in
with your overall sales strategy.
Give us a call for more
information about our display stands for retail environments and events. Our
consultants also assist with layout and technology, helping you to create
engaging shopping environments.
by Ceri | May 24, 2019 | Modulbox, Modulbox - Exhibitions
Why Buy
Your Modular Retail Box from Us?
The modular retail box works just
as well in a shopping centre as it does at exhibitions. As such, you can
purchase a modular retail box for temporary displays or permanent showcasing of
products in a store or in a shopping mall.
Why Go with
the Modular Option?
Modular simply means that you can
add onto or take away from the retail box as needed. This means more
flexibility when it comes to design, without having to create a custom-designed
retail box. You will choose the unit’s size, layout, and display design
according to your particular space, purpose, location, and budget requirements.
A quick setup, the easy addition
of sections, and technology embedding options make the modular retail box a
superb option for the smaller exhibitor and the larger retailer, as well as
event organisers.
Why Buy from
Us?
We provide more than just the
product. Whether you buy a modular retail box, a fabric light box, or a display
wall, we will provide you with expert guidance, superior-quality printing
services, and installation assistance, where needed.
We were recognised by the
Association of African Exhibition Organisers (AAXO) and the Exhibition and
Event Association of Southern Africa (EXSA) in four award categories for 2018.
We won the EXSA-llence award for Best Design Stand in the Custom Stand 12-24 m2
category for the South 32 stand at the African Mining Indaba of 2018. In
addition, Moses Nefale, our Financial Director, received the EXSA Chairman’s
award for his role as EXSA treasurer and contribution to the industry.
We have also received the AAXO
ROAR award for Best Stand for our own stand at Madex 2018 in the category of 36
m2 and below. To top it off, we also received the AAXO ROAR
Certificate of Excellence for stand design.
These awards and accolades serve
to support our claim of excellence and experience in designing stands. When you
buy a modular retail box from us, you benefit from our expertise in design,
layout, printing, and installation. Our team is committed to innovative
solutions, whether they are for modular retail box solutions or for custom
stands.
With a track record of more than
20 years, we have become a leader in the supply of event and retail display
products. Our clients also benefit from our range of green exhibition
solutions, which include stands, infrastructure, and retail display units.
We have a national footprint with
offices in Johannesburg, Cape Town, Durban, Port Elizabeth, and Gaborone in
Botswana. Our expertise is relevant to small exhibitions and large pavilions, as
well as retail display projects. We are committed to high-quality, ethical
conduct and the promotion of top-level event and exhibition products. We are
also a member of the International Federation of Exhibition and Event Services
(IFES).
Our product range is extensive,
ensuring that we can meet your display requirements. Regardless of whether you
want to host a trade show, wish to exhibit at an event from a stunning booth,
or want a permanent display in a shopping centre, you will appreciate our
modular retail boxes.
by Ceri | Apr 15, 2019 | Fabric Lightboxes, LED Light Boxes
LED
Fabric Lightboxes Revolutionise Visual Adverts in Retail Spaces
In-store retail exhibitions and
international travel events are two areas of application when it comes to LED
fabric lightboxes. However, such technology is now widely used in shopping
malls and even restaurants.
Why the Popularity
of LED Fabric Lightboxes?
LED allows for exceptional energy
efficient displays. Instead of energy intensive bulb systems, our fabric
lightboxes feature LED lights. The energy savings are considerable over the
long term, especially if you have several displays in stores around the
country.
Stunning visual displays are possible
because the LED lights at the back of the printed fabric canvas, illuminate the
image in such a way so as to eliminate any form of glare. In this way, the
entire message is seen regardless of which angle it is viewed from. With the
unique placement options for the lights, it is possible to create different
visual effects to highlight the displayed image according to your requirements.
The flexibility in design allows
for the easy replacement of images. The fabric system makes it cost effective
to change images without having to get new frames. The cost to the company
regarding displays is thus lower, whilst adverts can be changed as and when
needed.
The versatility of the lightboxes
also makes it possible to use the LED fabric displays at hospitals, schools,
shopping malls, trade shows, and hotels.
Recent Improvements
for Even Better Displays
True to our commitment to bringing
you the best possible products for maximum efficiency, we have made a few
modifications to the LED fabric lightboxes. With these improvements, they are
even more functional in design. We now offer you ultra-slim 50-mm aluminium
frame systems instead of the 65-mm frames.
The thinner system makes it
possible to fit the LED fabric boxes in even smaller spaces. Of course, it is
all about visual display and with a thinner frame system, you can also expect displays
that are even more stunning.
One of the features of the newly improved
LED fabric lightboxes is the use of block-out fabric, which prevents visibility
of the LED lights in the background. These fabric systems are imported from
Germany – a country known for superb engineering. The light bulbs are invisible
regardless of the angle of viewing or displaying. The lights can now be placed
in different arrangements, giving you more options regarding visual effects.
Add to the above, the options of warm, pure white or combination LED light
arrangements, and the possibilities become endless.
Enhanced Safety
Features
Your insurance company will
applaud you for using such safe display technologies. The fabrics used in the
lightboxes are flame retardant. To add to the safety profile, each lightbox also
includes a heat sink in the back panel of the box. To this end, your
advertising and expo displays using LED fabric lightboxes can thus meet the relevant
occupational health and safety requirements.
Eye-catching is the word that
comes to mind when thinking of our LED fabric lightboxes. Neat, easy to
maintain, lightweight in design because of aluminium frames, and energy
efficient, these display units can fit well in any retail or indoor exhibition
centre.
Download our
brochure for more information and give us a call to discuss your
particular advertising and display needs.
by Ceri | Apr 15, 2019 | Advertising, Banner displays, Outdoor branding
Outdoor
Branding Products for Applications Ranging from Exhibitions to Sponsored Events
Outdoor branding is just as
important as in-store or exhibition stand branding. However, the materials and
products used indoors cannot always work outdoors. Sun exposure, wind, rain,
and general exposure to outdoor elements should be considered. You want
products that are perfectly suited to be used in all weather conditions.
Perhaps
you are planning to exhibit at one of the upcoming events listed below:
- Africa’s Travel Indaba (May 2019)
- We Are Africa (May 2019)
- Manufacturing Expo (June 2019)
- Professional Beauty Exhibition (September 2019)
If so, you will want superior
quality products to get your brand message across. Of course, the same products
to be used at the above exhibitions can be utilised at your corporate and
sponsored events. Indeed, use your next charity run or golf day to build brand
awareness with the products introduced below.
Telescopic
Banner
This type of banner folds up to be extremely small. It is lightweight in design
and takes up little space when not in use. Simply pull out the shaft and you
have a highly visible flag type of banner. Due to its design, the banner is
highly visible and flexible enough to withstand strong winds.
Popup Frame
Use the popup frame to gain brand
exposure on two sides. It is perfectly suited for use on grass surfaces. The
fabric is washable and the frame design makes the changing of brand messages a
breeze.
Banner Wall
Now, you can have an attractive
banner wall system for indoor applications. The outdoor stand can be erected
quickly. Even though it has a light frame for easy transportation and more
mobility, the banner wall stand is sturdy enough to be used outdoors. When
folded, it takes up little space, which is useful for transporting or storing
your exhibition products in a small storage space.
Flag Fountain
Do you want to add flair and more
visibility to your flag displays? Use our flag fountain system, which allows multiple
flags to be displayed at the same space.
Sharkfin
As popular today as when the
design first made its appearance in the outdoor branding arena, the sharkfin is
as suitable for exhibitions as it is for realtor shows, product launches, and
sponsored events.
Gazebo
When it comes to outdoor events,
you want a product display area that protects against the weather elements. Our
lightweight gazebo structure can be erected quickly without any special tools
and it is sturdy enough to hold its own against winds.
View our full range of outdoor
branding products and get in touch for more information.
