by Ceri | Jan 14, 2013 | Exhibitions
If you’ve never taken part in trade shows or exhibitions before, maybe its time for you to give the idea some thought. True, with the present recession it may not be the best time to consider such a courageous undertaking, especially if you’re a young company. However, such participation is an important part of one’s marketing strategy, because they are an important event where you can
- Meet other companies in the same line as yourself
- Cultivate new clients
- Identify new suppliers
- Show off your products or services
Remember – there are other people who want to meet you, it’s not a one-way event. If this is to be the first time that you have participated in such an event, you’ll probably need a little help – this is where Scan Display comes in. We have more than ten years of experience in promoting clients in trade shows and exhibitions. That’s our job and our profession. We have a team of experts comprising graphic designers, exhibition architects, marketers and stand builders who are all at your disposal for that important first step.
How do you go about all of this? Well, the first step is to contact us and organise a meeting, and thereafter we can together plan a strategy. Our team will do everything from designing your first exhibition stand, building it (first as a 3D model) and finally assembling it at the venue. We will make sure that the display stand is up and running on time anywhere in the country, and when the exhibition’s over will break it down and store it. This is our forte, and you can take a look at examples of many of the successful stands we have designed for clients in our portfolio. Contact us at any time on +27 11 447 4777 for further information.
by Ceri | Jan 14, 2013 | Exhibitions
If you are looking for a company to help you make the best possible impression at exhibitions, look no further. With a wide range of stands, designs, and services offered and having won numerous awards for stands at exhibitions, Scan Display is the best choice by far.
We have the professional team, products, and years of experience to make your company stand out at exhibitions. We offer you a range of products and services that include that of effective project management, marquees for trade shows, well planned floor-plans, the best electrics, lighting, graphics, carpeting and flooring, as well as air conditioning. In short everything that is needed to ensure tremendous success at exhibitions will be taken care of in a professional manner.
We will provide you with guidance in selecting the stand type to ensure that it will not only be appropriate for the specific exhibit and space available, but will also be economical. Shell schemes are also offered and entail complete packages from the walls, lights, boards, and flooring to the electrics. To ensure that the shell purchased will stand out from the rest we will suggest appropriate products such as banners, roll-ups and pop-ups. You can also opt for space only stands which will be suitable for occasions where you need something custom built and where you will supply the items such as carpeting and lighting that go inside the stand.
If you want to do as little as possible regarding the selection, design and setup of your stands at exhibitions you can make use of our project management services to ensure show stoppers that will create the awareness you hope for and bring in the visitors who will be turned into loyal clients and purchasers of your products or services. Contact us today for quotes on products and services for exhibitions of all sizes.
by Ceri | Jan 11, 2013 | Shell Scheme
The shell scheme is a familiar sight at trade shows. It consists of three walls, basic lighting and carpeting. In short, the shell scheme is exactly what the name suggests. It is a shell structure that makes it easy to set up the display. The feathers and window dressing are up to the exhibitor.
With most of the shell scheme displays coming in neutral colours the exhibitors must use a bit of creativity to stand out amongst the hundreds of display stands. Adding colour shapes, and a bit of furnishings are what you need to transform the units into master marketing pieces. You will want trade show attendees to remember your stand and for this reason, you have to go all out in creating a stunning display. Remember it is a shell and not a pre-made advertising display. It will be up to you to make it awe-inspiring.
Some tips to help you make the most of a shell scheme:
- Make sure the logo is prominently displayed and is bold to attract visitors.
- Keep the message simple – you only have five to ten seconds to get the attention of visitors.
- Make use of interactive displays to promote activity and interest.
- The furniture should fit the image and thus also the colour scheme.
- Don’t clutter the display. People fear cluttered spaces and will get irritated.
- Keep space open for easy movement of traffic in the display.
- Use bright colours to create an energetic atmosphere.
- Use pot plants and wooden furniture for a feeling of elegance.
- Use darker colours to create a feeling of stature or tension.
- Set clear goals for the exhibition – whether to have information distributed, sales, new leads, launch of a product etc.
- Furniture must be functional, yet attractive.
Contact us not only to order or rent a shell scheme, but also to help you transform the space into a visitor magnet.
by Ceri | Jan 11, 2013 | Roll-Ups
If you are looking at cost effective ways to enhance the visual displays at your exhibition stand, then it is time to consider roll-up banners. The roll ups come in interchangeable, wing lite and just lite options.
To get attention at a trade show or exhibition you have to be creative. A billboard is excellent, but if you are looking at a mobile option that can be set up in a manner of seconds, the roll ups will be the way to go. With a roller at the base you can simply rewind the banner, pack it up and off you go to the next exhibition. Easy to store, lightweight, and compact the roll-up banner stands have gained tremendous popularity over the past few years. You don’t have to hire additional help for the setting up, moving around, packing up, and displaying.
With the roll-up systems we offer, your banner will also be protected against sunlight, rain, moisture, and dust when stored. It doesn’t take up a lot of storage space, and if you want to travel light, you will find no better option than the roll-up banner stands. The stands can fit in carry bags or cases and as such should you wish to use the banner at a conference or seminar as well, you will be able to take it along without having to take the whole team with for setting up the presentation.
Our roll ups are made to withstand the occasional knocks that are associated with moving around from one venue to another. Since the casings are strong, you will not have to be concerned about tearing of the banners while transporting them. Contact us today for pricing and available options in roll ups.
by Ceri | Jan 11, 2013 | Exhibitions
With hundreds of exhibitions hosted annually in South Africa, and thousands more around the world, how can you ensure that your company will have successful displays at the exhibitions? There are numerous factors that play a role in the success of a display. You have to select the ideal venue and then also the perfect display spot at the venue all within the allocated budget. The exhibition must be right for your specific target audience and then you have to make sure that your stand stands out amongst the hundreds of other display stands.
The next aspect to consider will be the design of your exhibit. You only have about five to ten seconds to make a good first impression. If you miss the target, you will lose out on valuable visits. If you have the backdrop of the stand display printed in bold, it will contribute to visibility. Have a few chairs setup, a table, and something to drink. Once the visitor passes your stand invite him or her to enjoy a snack or drink. It will give them time to view the display and ask a few questions.
You can even go as far as hiring equipment that will make the visitors stop. Interactive visual displays always attract attention at exhibitions, but make sure that the displays will work for you by focussing the message on your target audience. Stay clear from cluttering effects. You want to focus the attention of visitors on a main message and as such everything at the stand should point to that message. Too many choices will simply confuse the visitor.
Have many brochures ready and be sure to have loads of promotional giveaways to ensure that the visitors will gather around your stand. People like busy stands and as such you need to create the impression that your stand is the top of the priority list for visitors. If needed, get a few of your people to dress in normal wear and browse through the stand. This will help others who are shy to come in and chat. We are experts in the design of exhibitions and display stands. View our range of products and services, and contact us today to help you make a success of exhibitions.
