by Ceri | Aug 2, 2012 | Advertising
Marketing and advertising are both part of the same family. Each cannot work efficiently without the other; but marketing is a much broader process than advertising. Marketing is the process of recognising what the consumer wants, and in turn making a product so that those wants are satisfied. The procedure followed by Scan Display includes advertising as well as the distribution and selling of a product or of a service.
On the other hand advertising is the publication of a message by a sponsor or the promotion by a company of its’ products to its’ existing and potential customers.
Marketing is the attempt by a supplier to influence demand; and it is everything that an entity does to make easy an exchange between itself and its’ potential customers.
Scan Display is a company which specialises in display, especially in the realm of the exhibition and trade show; but not just there. They have a number of new products which can assist with your marketing and advertising.
You can take a look at many of these products as well as a large portfolio of some of their work on their website at www.scandisplay.co.za. Their team of experts in the display field are there to assist you with any of your marketing and advertising needs.
Using Banners To Boost Your Business
One of the oldest ways of getting your message across to others is through the use of banners. They certainly go back beyond medieval times – of course, very few people could read in those days, so banners tended to be pictorial – and the earliest ones were heraldic and carried the “coats of arms” of noblemen.
Throughout the ages, banners have continued to be one of the better ways of getting a message across to others, as they do to this very day, and will continue to do so. We see them every day on websites, newspapers and magazines, church fetes and protest marches – in fact, just about everywhere. The traditional outdoor banner is about a metre high and is several metres long. It usually bears a message in large letters.
Over recent years several new forms of banner advertising have appeared on the market, namely the teardrop and the electronic banners. The latter may regularly be seen on the outer rim of rugby and soccer fields and of cricket pitches. The beauty of the electronic banner is that it can be programmed to change its’ message at regular intervals – a good way of getting more than one message across from one banner.
A Brochure Stand On Your Display Unit
An excellent way of getting your message over to the public at a trade show is to have a brochure stand on your display.
A brochure is an effective way of promoting ideas, products, and services, and even your company. More often however, a brochure used in marketing is made to steer customers towards a particular product or service.
It is very important thus to make sure that the pamphlet in question catches the eyes of potential clients, and as such, a lot of thought has to be given regarding its’ design. It has to be printed with bright colours and with pictures which complement those colours and each other.
With this in mind, it is always wise to engage the services of a company which specialises in the design of such items. The overall design of your display stand is of the utmost importance.
A company going by the name of Scan Display offers a full range of design services, including the layout of your display, 3D design, and graphic design.
Their professional design team produces display models so that clients can see and endorse the design of their displays before production. One of the things that they can include in their design is to incorporate a brochure stand into the display, and to design the brochures as well. This design company specialises in the design of stands for trade fairs and exhibitions and will most definitely be able to help you with your advertising and marketing campaign.
by Ceri | Aug 2, 2012 | Advertising
When you mention the word “advertising”, one’s thoughts immediately turn to a modern office, full of graphic designers and copy writers, all running hither and thither trying to meet deadlines and so on. Few actually realise that advertising has been around for literally thousands of years.
It was certainly used in Roman times, and in ancient Arabia, and became more widespread when printing was developed from the 15th century onwards.
Advertising today accounts for a turnover of nearly $150 billion a year in the United States alone – it is big business!
Advertising is the way in which https://www.scandisplay.co.za can help you convey information about your goods or services to prospective customers. You can do this through a number of different media – newspapers, billboards, television, the cinema, radio, movies, magazines, video games, the Internet, telephone messages, and even clothing. In fact, anything that can carry a message and that can be seen or heard by a prospective client or purchaser, is today considered an acceptable method of carrying advertising.
Scan Display is a specialist provider of display, exhibition, and presentation products, and are the experts to contact if you are having any thoughts of exhibiting any of your products or services at a trade show or the like.
Scan Display has a large team of experts who specialise in display advertising and in producing powerful display solutions, and they will be more than happy to help you with all your advertising needs and requests.
Banner Advertising to Get Your Message Across
You will see a lot of banner advertising these days being displayed in places which attract large crowds – places such as exhibitions, displays, retail stores, and trade shows, and increasing use is also being made of this type of advertising at sports venues such as cricket and rugby matches.
The traditional banner is made of cloth or plastic material and is several metres long and a little under a metre high; even though they may also be the same shape, they are made different by being turned through 90 degrees, or even square shaped.
A banner should always be placed in a location where the maximum number of people can see it. There is an extensive range of banner-types types available in the market for use in the advertising of products and services, but portable banner stands are still one of the most common.
One of the most popular banner-type in Southern Africa is the teardrop banner, but electronic banner boards are fast-becoming increasingly popular at sports stadiums today.
If you want to invest in a little banner advertising and are not a graphic designer yourself, Scan Display is a company of professionals who will be more than willing to assist you. They have a wide range of advertising products including banners and a team of expert graphic designers to discuss the matter with you.
You can see some excellent examples of these products and a portfolio of their work on their website:
Scan Display, whose head office is in Rosebank, Johannesburg, is a market leader in Southern Africa, and has the support of a global network.
by Ceri | Aug 2, 2012 | Advertising
One good way of getting your company’s name known is to invest in a little promotional advertising. From pens marked with your company name and logo, to personalised gifts, the use of promotional products that are available from Scan Display is an affordable and effective way in which to grow your business. Giving away promotional advertising gifts gives people the idea that you have a generous and friendly company, with a kind boss, and an appealing personality.
If you are very clever and make use of comparatively new technology, and at the same time choose the correct gift, you can ensure that the recipients will remember you. A good example of this is the laser pointer, which when it first hit the market, was both cheap and highly desirable. There are literally thousands of promotional advertising items to be obtained and used in order to promote your company, ranging from pens and wind-up radios, to T-shirts and chocolates.
As a symbol of their appreciation, traders have always given away free products to their clients. In days gone by this was done on a restricted level, but mass production and low costs have meant that mass distribution of promotional advertising has now come within the range of many smaller companies.
Advertising and marketing promotional items gives a good impression of your company to customers, both old and new. If the promotional item contains information about your product, your services, or your company, it immediately becomes more appealing, and in turn enables prospective new clients to remember the name of your particular brand the next time they should require any of your services or goods.
Promotional advertising is most successful if it enables you to firstly get a new client and then to keep him. If for example you happen to be the owner of a convenience store, and you notice a particular customer always purchases coffee from you, the gift of a coffee mug with the store’s name on it will ensure that he always remembers to get his coffee there.
Think of how many items there are in your home right now with information about a company imprinted on them. It is very easy to source promotional advertising items too. All you need to do is to go online and carry out a search for promotional items and gifts, and you would be surprised at how many web sites there are from which you can obtain any number of advertising goods at competitive prices.
There are many other ways of promotional advertising though. One popular way is to hold a competition with a big prize for the winner – the prize giving ceremony is a good source for publicity too. You can hold a demonstration of a product that you wish to promote, speak before a local chamber of commerce or to senior citizens, write an article for a trade journal, give away coupons for your products, free trials or free samples, or even give away your services.
Whichever method of promotional advertising you decide to use, you can be sure that at the end of the day the benefits of doing this will fall your way.
Scan Display is a company which specialises in the advertising of products through various modern display means. If you take a look at their website, you will be able to see many examples of their work and of their products. Their professional team are there to assist you with any queries.
by Ceri | Jul 12, 2012 | Showcases
Having a new product or a service related business is kind of tough at first. Sometimes, it doesn’t really matter on how well your business plan is or how innovative your business approach will be. When it all comes down to it, it is how you are known and perceived by your prospective clients and customers that will actually matter.
People very often underestimate the power of brand awareness, which is altogether a dangerous mistake. When people don’t know of the existence of your company, how do plan to survive? So basically, what you need to achieve is to create brand awareness in order for you and your business to survive…and what better way to get the ball rolling than joining a trade show?
What are Trade Shows?
Trade shows are events where a group of producers, retailers, and service providers of a certain kind of product or service would join together to showcase their businesses to the public. These are great advertising and marketing events where budding businesses can go let themselves be known. Of course, there is a catch to this: you have to be noticed first and then maintain their attention to you. This is where the designs of trade show booths come in, especially the design of showcase displays.
These trade show booths come in different style and designs; each unique to the cause or purpose or theme of the product or service being advertised and marketed. The booths have to come with a certain one of a kind appeal that is relatable, appealing, intelligent, contemporary and also chic. It is here that showcase displays can help you with jazzing up the booth and attracting customers.
The Visual Appeal
There are different showcase display designs and layouts out there that would help get you noticed. The choices vary from the simple stainless steel rack to the oscillating support rack. In any case, no pun intended, it is always best to go with your trade booth theme; as suggested on https://www.scandisplay.co.za.
Also, it wouldn’t hurt to add a little bit of flash and pizzazz but mix it in with a little bit of sophistication so as not to overwhelm your customers. Remember, you only have less than a few minutes to grab their attention and let them know about your product before they go to the next booth. Your showcase display must be able to draw their attention in to the product they’re containing so you can have a chance to chat with them about your new product. The design of the display case should also be able to entice them further to asking you questions about your product.
Remember also to design your booth in such a way that it won’t look so cluttered that it’s very busy and hard on the eyes. You have to make sure that when visitors and potential customers and clients walk past your booth, they end up feeling all claustrophobic thus deterring them and having them turn away from their booth. As much as it is important to place as much products, banners, and showcase display in your booth, proper spatial rules need to apply so you won’t end up looking like their messy attic. Your customers and visitors need to be able to walk around or at least move freely inside your booth without fear of knocking over and bumping a few displays and items along the way.
Remember, keep your booth colourful, unique, and fresh so you can get the most out of a trade show. This way you will not only create top of mind awareness for your company, but will have a sure foot in the door for new potential clients and customers.
by Ceri | Jul 12, 2012 | Pop-Ups
For every season and every occasion, there will always be that need to give your loved ones a greeting card for the holidays. It’s not even a need really since a greeting card will always make the season, the holiday or a simple celebration a little bit more special. With a special note as a reminder of how important these people are to you, why not give them a card? Sometimes, you can even get away with JUST a card for the holidays depending on the note inside. After all, it is the thought that counts. But why not make the gesture a little bit more special and literary grand by giving them a personalised pop-up card just to make the thought count a little bit more?
As touching as a greeting card would be for the holidays or a birthday to let those you love know that you remembered, plain greeting cards have somehow lost their charm and just turn boring and go unnoticed. Good thing pop-up cards have been invented to jazz the card giving habit and you can find these cards just about anywhere. Just go to your local bookstore or stationery store and they go by the racks and dozens. In fact, why just buy a card when you can give a more personalised card by making one yourself at your home? Why not send your friends, family, and significant other a card you made especially for them for that special day? Go the extra mile and make it a pop-up card for them to enjoy.
The making and printing of pop-ups is a fun and great way to spend time with your family. It is also a great way for you to release the artist within and exercise your drawing skills and designing skills when it comes to making your own card. And don’t forget, this way will also save you more money than buying a boxful of cards at the store.
Pop-up cards vary from simple images and personalised photos to complicated designs of three-dimensional shapes to make it a little bit more special, unique, and exciting to open. The range of what you can do with homemade pop-up cards is anything but limited. All you need is some construction paper, glue, scissors, some magic markers, a wide imagination and sense of design and you’re all ready to go. You don’t even have to do it manually since designing programs are available for users at home so you can make and do the printing of pop-ups from your personal computer.
In any case, for the busy and artistically challenged, do not fret. There are sites that are available out there that provide free printing of pop-ups that have been designed by them and all you have to do is cut out the designs, follow the instructions and you’re ready to go. A number of greeting card websites provide patterns for almost all the kinds of pop-up cards there is. There are 3D patterns to be found on these sites as well that are designed by some well-known and budding artists, all to make you look like the regular pop-up Picasso.
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