by Ceri | Jul 12, 2012 | Graphics and Artwork
Some of the most important reasons for participating in a trade show are to give exposure to your goods and services to the general public and to get your company’s name talked about and eventually to acquire more clients.
By far the easiest way of doing this is to have a display stand that is eye catching, and the only way of successfully doing this is to turn its’ design over to a group of professionals such as Scan Display.
Even if your business is very young, if you have professional graphic designers working on the display, you will never regret it. Having a stand builder design the trade show stand from a carefully considered design specification can create the impact of an established business straight away.
The set up and dismantling of exhibition display stands is easy if you decide to hire your stands. In some cases your exhibition stands are set up and dismantled for you as you arrive and leave the exhibition hall with the help of professional trade show designers. When this is already done for you there is negligible worry about expensive and time consuming transport problems.
Using Design as a Promotion Tool
The use of design is considerably the most important part in the development of a new product, an exhibition stand, or even the packaging that you use for your products.
Either way, it is a case of getting a message over to the public about your products, your services, or your company itself.
There are a number of steps which can be taken by designers during the design process – these may vary depending on the product or service in question, but either way they are a vital part of the promotion process.
Typical steps in the design process:
• Initial or pre-production design
• A brief to tell designers of your objective
• Research similar solutions in the field
• Specification of the requirements
• Initial designs and presentation to the client
• Final development and acceptance
These steps may differ from case to case and depending on the product or service.
Design is often seen as a more meticulous form of art, or as art with a specific purpose. The distinction is usually made when someone other than the artist is actually classifying the purpose of the artwork.
In The Graphic Arts There Is a Distinct Difference between Fine Art and Commercial Art
As the head of a company you may be in the position of being that person classifying the purpose of a particular design. This purpose is handed to the graphic designers in the form of a brief. Initial proposals are then worked on and, when given your approval, are refined into the final blueprint.
If you are looking for a professional team to carry out your graphical work and advertising, and among other things, trade shows and exhibitions; be sure to call upon Scan Display. This company, with their headquarters in the Johannesburg suburb of Rosebank, are specialists who have a team of professionals including both graphic designers and exhibition architects.
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Turn to the Exhibition and Events Specialists for an Eye-Catching Stand and Display
by Ceri | May 29, 2012 | LED Light Boxes
LED light boxes are becoming quite popular amongst business owners to create eye-catching displays that are both durable and long lasting. LEDs are well known for their intense brightness and their ability to keep burning for more than a decade. Depending on how and where you have the displays installed you can do all kinds of fun and creative things with your displays.
Ideally you want to be able to put them in places where everyone can see them, but when you start getting creative with the displays and using the lighting to its maximum effect, it will attract attention all by itself. The boxes can be designed and shaped into picture frames to provide backlighting for posters, and the actual sign itself can be comprised of hundreds of LED lights to create display.
The flexibility in application really opens up the possibilities for you, allowing you the chance to create a display that is effective during the day and twice as effective at night.
Light Displays Can Be Used Any Where Any Time
Indoor displays are a lot easier to handle because you don’t really have to worry about insulation and protection from the elements, but when you have to install them outside in the open, you have to make sure that it is kept water tight and airtight to prevent anything that can cause damage from getting in there. As long as you solve that problem while you are designing it, you are free to do whatever you please with the display.
Nightclubs, pubs and bars are often quite dark inside and the lighting provided is usually just to maintain the ambience. Liquor displays tend to be a lot more effective with a back light that runs along the borders of the box, illuminating the bottle from all sides and making it look more appealing to the eye. In fact, most of the promoters love to use them when they have new products to advertise on the market.
You will often find one of their reps coming past your store and offering you a few samples and a couple promo items to put up on the counters or along the bar. They do so because it helps promote sales when people know that a particular drink is being sold there.
What Makes LED Light Boxes So Special
With the durability and long lasting lighting it produces, an LED is able to provide you with the same amount of light for a much longer period. That means you get the benefit of using it for longer and getting more than your money’s worth when you build them. The size of the bulbs, allow them to be placed in tiny corners where their light can shine through from an angle creating a neat effect inside the display.
You can create any number of possible combinations, positions and even colours to master and maximise your lighting effects for just about any display you can think of. All it takes is a little bit of clever and creative thinking to turn a simple box into the ultimate display case.
by Ceri | May 29, 2012 | Audiovisual Equipment
Your home is your sanctuary and your place of rest, and when you are there to entertain yourself, your family or your guests, you want to make it a pleasurable experience for everyone. Some people try to entertain using board games, while others like to socialise around a fire and talk nonsense until the early hours of the morning.
If it is just you and your family or some close friends then you can entertain with movies and popcorn while everyone crawls under a nice warm duvet. That alone is usually fun enough for everyone there, but if you can watch on a bigger screen, with full surround sound and perhaps even 3D effects, you can take your home movie experience to a whole new level with the right audiovisual equipment.
In fact, you can set the whole thing up to a point that you actually have your own movie theatre at home and you never have to go to the movie house ever again. Unless of course, it is for something new that has just been released.
Audiovisual Equipment is Home Entertainment at its Best
A decent home entertainment system just requires a good size screen and audible sound to enjoy the movie from your couch, but if you can add to the effect by including additional speakers to your surround sound and perhaps even buying a 3D televisions that enhances the image to make it life like and get you more involved in the whole story.
Home cinemas will never be complete without a nice big screen to watch all your movies on, and there you have a choice between a flat screen LCD/LED display or you can opt for a projector. The screens will definitely give you a much clearer picture with much higher definition than any projector can, but a projector is more cost effective when it comes to big displays.
Full surround sound requires an amplifier and controller to handle the sound properly. If you want to be able to hear people behind you in the movie or there is a scene with a helicopter and you need to hear it flying above you, then it is possible to do that. The combination of the surround sound with 3D imaging on high definition televisions can really enhance your movie experience quite nicely.
With a decent budget and a bit of careful thought and planning, you can set up your own home theatre with the right audiovisual equipment, and never have to worry about entertainment ever again.
by Ceri | May 10, 2012 | Showcases
When it comes to your showcase displays for your stand you want to be able to use them as effectively as possible. The whole idea behind the showcase is to highlight the items that are being stored inside there. If you are not sure what they look like, you would be looking for large cabinet displays with lots of glass and lighting to highlight the contents.
Exhibitions displays are a great opportunity for you to get your name out there and create enough exposure for your business so that you have customers coming to all the time. Not only do you give them the chance to come back, but you might even be lucky enough to make a sale right there on the spot. Either way, you are generating business and marketing your company in plain sight.
Showcase Displays Can be Used for Various Things
On a personal level, they are often used to highlight one’s own personal achievements or that of a family member. Trophies, ribbons, certificates and medals can all be put up on display in there and with great lighting you can really show them off in style. You might even want to put your priceless china collection up for everyone to look at or perhaps your daughter prefers to keep all her old teddies in there for memorabilia.
When it comes to the commercial applications though, things get taken to a whole new level. The lighting effects are modified to create an appealing look and feel to the product on display. Jewellery can be displayed underneath lights that make the jewels sparkle for the people looking at them. You can even add mini motion graphic displays into the cases so that it gives your viewer information while they are looking at your product.
Adventure products can have climbers high up on the side of a mountain and precision products can be demonstrated in their practical environment when you are unable to do it in the current display area. If you were at an auto exhibition and you needed to display the performance of shock absorbers, you would have to provide people with video footage so they can see how it all works.
Ideally, you want to be able to give them a physical demonstration so that people can see it working in action, but that won’t always be possible in an 8 by 12 stall that still needs people and furniture in it.
Allow People to Interact with Your Exhibition Displays
Displays should be more interactive if you want them to be interesting. That means you have to grab someone’s attention long enough to keep it and you have to do it quickly. People walking around an exhibition will probably spend no more than 10 to 15 seconds in front of your stall and if they don’t see anything they like, they will move right along to the next one.
If you can find display screens that are touch activated you can allow your visitors to run programs that display your products and allow them to interact with it in a virtual environment. They can change the colours of the item or add additional features to it if it is possible on that particular product. You might have video clips of how the product is used and show them the various applications.
When you have casings, they also offer the additional feature of security. If you need to keep valuable items on display and you can’t keep a constant eye on it, then at least you’ll feel more comfortable about it knowing that it’s neatly locked away where everybody can still see it.
So choose your showcase displays carefully and put some thought into what is going in there and how you want to display it in the best possible way.
by Ceri | May 4, 2012 | Advertising
Indoor branding is big business and it often happens that people and businesses can get great exposure from using indoor media platforms. There are so many different types of channels that can be utilised and all of them have their own little unique benefits that are made available to you when you use them.
From small print ads that get put on the back of bathroom doors, right through to fully interactive touch screens that create a completely different user experience when used to its full potential. All you need to do is work out what your budget is for the campaign and where you most likely find the people that would be buying your product.
Once you know where the advert is going, you can work on figuring out how to use the space you have provided to its full potential. If you are using print, then you need to ask how much time your reader will have to look at the page and decide what information you can include on there to make it enough without flooding the entire page.
Retails Displays and Pull up Banners Work Just as Well
When it comes to the indoors, you usually have enclosed spaces to work with and people are often forced to look at your pull up banners and retails displays as they are walking past your shop for example. Malls have walkways where people need to get past one another and it often happens that you find yourself hiding behind one of those banners as you wait for a group of people to pass.
A pull up banner basically works by printing a large graphic display on a canvas like material that is sturdy and durable. The one end of the canvas is rolled up at the bottom of the display and then sign is then pulled up and attached to a pole at the top so the entire surface of the canvas can be viewed clearly.
Retails displays can be both static and moving, and both can catch your viewer’s attention if they are used correctly. Larger displays catch the eye very easily where as motion graphics attract the eye from the movement it makes. If you can create clever displays that have memorable messages and enough information for the reader, you would have done your job well as a marketer.
Indoor Branding at its Best
Effective display solutions are able to get the message across to the people viewing it and if you are going to do that properly, you will need some understanding of marketing and advertising principles. Good copywriting and graphic design skills are also a must because you need to be able to make the words jump out at people and make them understand what they are looking at without too much difficulty.
All of these skill combined are tough to acquire on your own but it is possible with some hands on learning and attention to detail. If not, then you can hire indoor branding specialists to come in and help you get the job done right.
