by Ceri | Aug 29, 2019 | Display stands, Events, Exhibition
First
African Distributor Conference and Madex Design Expo Hosted in June
We proudly announce the success
achieved in hosting representatives of twelve African countries at the first
African Distributor Conference at the start of June this year. With the African
events industry having the potential of enormous growth, we have taken the
opportunity to establish partnerships with several companies in the industry
from many African countries. The delegates to the African Distributor
Conference also had the opportunity to visit our stand at the Madex Design
Expo.
More About the Madex Design Expo
The aim of the Madex Design Expo
is to bring together industry leaders from across the continent to discuss
relevant topics.
It is the annual marketing,
advertising, and design expo, hosted this year from 5 to 6 June at the Sandton
Convention Centre. No fewer than 40 topics relevant to the industry came under
the spotlight, and participation was excellent.
Due to the growing popularity of
the Madex Design Expo, even more seating was made available at the recently
hosted event. Hand-picked speakers addressed delegates on topics related to the
fundamentals of marketing.
The discussions were held in the
seminar theatres. In addition, delegates could browse through the many
interesting stands, including that of Scan Display, and had the opportunity to
network with service providers and key players in the industry.
Boni Mchunu from East Coast Radio
and Kevin Fine from Jacaranda FM were among the speakers. They discussed topics,
such as micro content creation, design strategies relevant to mobile marketing,
and the difference between marketing and branding.
Many more topics came under the
spotlight, and if you have missed this year’s event, be sure to visit our stand
at the next Madex Design Expo. You are also invited to make use of our products,
such as modular stands and exhibition equipment ranging from banners to kiosks,
flooring solutions, and more.
More About the African
Distributor Conference
The conference was hosted in
Johannesburg and consisted of a two-day programme, jam-packed with product
demonstrations and presentations about the leading industry trends, in addition
to a factory tour, as well as an interactive workshop on how to develop and
grow partnerships.
The delegates enjoyed the
browsing of stands at the Madex Design Expo where they gained insight about the
local industry. Delegates, such as Charles Campbell Clause, Director of
Exhibition Stand Contractors in Kenya, noted that the conference was
exceptionally interesting and beneficial for ESC. According to him, they had
the opportunity to meet peers from other African countries and learned about
new products.
Managing Director of Africast
Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda, also gave positive
feedback. Chimwemwe noted the important role of Scan Display in helping exhibition
stand developers across the continent to stay current with the latest
cost-effective and sustainable solutions, as well as trends in the industry.
by Ceri | Aug 29, 2019 | Advertising, Display stands, Events
Attend
Automechanika as the Leading Automotive Service Trade Fair in Johannesburg
The leading international
automotive service industry trade fair, Automechanika will be hosted in
Johannesburg, 18 to 21 September at the Nasrec Expo Centre. If you have not yet
booked a stand, do so as soon as possible.
The event attracts large numbers
of trade visitors from all over Africa. Reasons to attend and to host a stand
at the trade fair include, but are not limited to:
- The opportunity to meet with new and current industry service
providers.
- Getting a glimpse of the latest developments and technologies in
the automotive service industry.
- Improving your skills set by attending the free skills
development workshops.
- The opportunity to compare products, brands, and prices.
- Meeting with other automotive service providers and building an
extensive contact network.
- Gaining brand exposure.
- Selling your products and services.
- Meeting with potential clients.
With
Automechanika only hosted bi-annually, you do not want to miss the above
opportunities. You can also now get free visitor tickets by registering online
at the Automechanika website. Brands that will host stands and events at the
trade fair include names, such as:
- Auto Electrical Systems
- Afrilube
- Apollo 21
- BG Automotive
- Compact International
- Engen Petroleum
- Ese Machine Tools
- Global Hardware Group
- Highveld Garage Equipment
- International Clamps
- Klingspor
- Mansons International
- Multicat
- New Mart
- Odis Group
- Pride Tools
- SAC Trucks
- Tekno SA
- DTI
- Trade Service
- Ultratune
- Valenti Light
- Western Auto Spares
- Stanley Trading
- Oily SA
- Merseta
- Gumtree
- Auto X
Many more
well-known brands have already booked their stands for this year’s event.
Indeed, in excess of 600 exhibitors will attend. As many as 15 industry conferences
will be hosted, and there will be more than 30 skills sessions. Representatives
and delegates from more than 27 African countries are expected to attend, and
as many as six interactive zones are planned for the event.
The
Automechanika 2019 Innovation Awards will also be hosted in recognition of the
product innovations from across the globe, driving the success of the event.
Visitors can look forward to the special display of innovative products at the
event, the largest of its kind in Africa. Indeed, Automechanika entails four
events in one. As such, if you are involved in the industry, you need to make
sure you have a stand or at the very least, visit the fair. The Innovation
Awards competition is now open for entries. If you are interested and want to
enter a product for the prestigious award, you can do so at the trade fair
website.
The free
skills development programme is also something to consider. Attend workshops on
topics, such as the advancement of the turbocharger, hybrid/electricity safety,
customer experience and health and safety, and engine block mechanics
diagnostic workshops. Several more such skills development programmes are to be
hosted over the course of the trade fair.
Book your
stand and give us a call to help you get started on the selection of exhibition
stand materials for your trade booth at Automechanika 2019.
by Ceri | Jul 13, 2019 | Display stands, Events, Exhibition Services
The IFAT
Africa Trade Fair at the Gallagher Convention Centre in Johannesburg
The IFAT Africa trade fair focuses on discussions and exhibitions related to
water, refuse, sewage, and recycling. Aspects regarding water purification and
delivery, suitable solutions for water supply to the food and beverage sector, and
laboratory technologies are addressed.
With
more than 1 500 delegates who attend, the IFAT Africa trade fair provides
several opportunities for exhibitors to introduce their products and services
to important industry leaders. The exhibition runs alongside the conference related
to the environment and waste management with a special focus on water.
This year, the IFAT Africa trade
fair was held from the 9th to the 11th of July 2019. It
is a biennial event and a must-visit for government officials, environmental
consultants, engineers, farmers, food and beverage manufacturers, water supply
and purification providers, and exhibitors with products and services relevant
to the target audience.
Having a presence at the trade
fair is important for exhibitors who want to gain access to the African market
to introduce their products and services to decision-makers. Indeed, according
to the organisers of the conference and trade fair, more than 80% of the
visitors are decision-makers.
IFAT Africa offers an industry-focused
platform for exhibitors, ensuring that all visitors to the fair are in the
market for water supply-, sewage-, technology-, and recycling-related products
and services. Innovativeness is also a feature of this prestigious and
important event. The latest developments and trends are discussed, as well as
showcased, making it an important event to attend. Top and trending
environmental technologies are also discussed and displayed. Indeed, this is
considered one of the most important trade fairs related to such technologies
on the continent. The event is hosted in synergy with IFAT in Munich, thus also
making it an internationally important event for exhibitors. The 2017 event had
more than 150 exhibitors from 16 countries. It had over 1 700 visitors from
more than 37 countries.
The event provides a discussion
forum for service and solutions providers, decision-makers, and industry
players. It is a significant event, especially considering the present-day
water crisis in South Africa. Cape Town recently experienced the reality of
coming close to no water. Water shortage is, however, a real threat throughout
the country, despite good rains. The upgrading of water pipes, possible means
of getting water that is more potable through desalination plants, and
infrastructure development are among the important issues. As such, exhibitors,
who have services and products relevant to the situation should not miss the
opportunity to display their products at an event such as this.
We provide display stands and
many products relevant to exhibitors who want to showcase their products and
services at the event. In addition, we provide branding and printing solutions.
Our service offerings include LED lightbox systems, counters, furniture, fabric
display systems, roll-up banners, and display walls, to name only a few of our
innovative options for exhibitors.
Get in touch for more information
on our display stands and related products to help make your exhibition at the next
IFAT Africa trade fair a success.
by Ceri | Jun 11, 2019 | Display stands, Exhibition, Exhibition Stands
Display
Stands for Manufacturing Events – Don’t Miss the Indaba in Sandton!
As a provider of award-winning display
stands for manufacturing exhibition events, we are proud to be one of the
suppliers of such display stands for the 2019 Manufacturing Indaba running from
the 25th to the 26th of June at the Sandton Convention
Centre in Johannesburg.
It is the leading manufacturing
expo and conference event in sub-Saharan Africa. Even though it only runs over
two days, the top companies in the industry have their display stands at the
event. It has been proven to be an exceptionally important event for network
building, information sharing, and product or service launches in Africa.
Exhibitors have many opportunities to build brand awareness and engage with
potential buyers. Of course, if you have missed the opportunity to exhibit at
this year’s expo, do not despair as it is an annual event, giving you time to
discuss your exhibition needs with our team for design ideas regarding your
display stands for manufacturing events.
Why You
Should Reserve a Spot as an Exhibitor at the Manufacturing Indaba
The event is visited by more than
2 500 potential buyers. Well over 1 500 industry players already exhibit at the
event. Not having your company represented at the event means missing
opportunities to network, develop brand awareness, and connect with potential
buyers. We make it possible to stand out at such trade shows with our modular
display stands for events throughout South Africa.
Sectors
represented at the Manufacturing Indaba include, but are not limited to:
- Agro-processing
- Textile
- Clothing
- Leather and footwear
- Mining
- Pharmaceutical
- Green industries
- Chemicals
- Plastic chemicals
- Water and sanitation
- Metal
- Automotive
- Aerospace & defence
- ICT and electronics
- Electro-technical
- Cosmetics
- Capital equipment
If your company
operates in any of these sectors, you will want to retain your competitiveness
by also exhibiting at the event. To this end, you will appreciate our
expertise, range, and options when it comes to display stands for manufacturing
expo events. We provide turnkey solutions, enabling you to focus on your
business at hand, while we create your award-winning exhibition stand.
If you are not yet convinced of the benefits
of exhibiting at the event, consider the advantages below:
- Establish personal contact – meet the people at the other end of
the emails in person and build strong client relationships.
- Compete favourably – even if you are a small company, you can
compete with large industry players because you have the same access to
visitors.
- Get valuable feedback – informal engagement with visitors and
short feedback forms help you to gain valuable insight into buyer perspectives,
brand image, and customer satisfaction.
- Meet important decision-makers – use the personal business match-making
opportunities to set up meetings with decision-makers.
- Become informed about new developments in the manufacturing
sector in which your company operates.
- Build valuable sales leads over two days by getting visitor
information for follow-up.
- Connect with new companies that can supply to or assist your
company in a particular industry.
What Next?
If you are
not going to make this year’s Manufacturing Indaba, make sure that you are
ready for the next event. Call us for more information about our display
stands.
by Ceri | May 24, 2019 | Display stands, Exhibition
Display
Stands for Retail – Four Showcasing Mistakes to Avoid
Brick and mortar stores, as well
as trade booths, are physical environments. In order to attract attention in
such environments, it is essential to invest in display stands for retail that
are focused on generating interest. Every display must be set up with the aim
to attract attention and to create an immersive experience. Sales conversions
are lower when the display stands are not professional.
If your retail or trade show
displays are not working, consider investing in our display stands for retail.
We offer an exceptional range and provide you with modular and custom-design
options. To help you identify problem areas in your retail or exhibition
stands, we briefly look at some display mistakes to avoid.
- No Depth
Lack of height and depth make a display
dull. Products displayed at the same height throughout a store or on an exhibition
stand lose their appeal. To make every product shine, you need stands for
retail that allow for flexible displays, giving you opportunities to create
visually appealing and attention-grabbing displays.
You want to vary the height,
depth, colour, and related visual elements. Some products should be displayed
in glass cabinets, while others would be best displayed in glass counters, with
some more on pedestals and others hanging.
For retail and exhibition
purposes, keep all your displays clutter-free. Too many variations and jam-packed
displays cause confusion. In addition, the visitor is bombarded with visual
elements to the level where it is impossible to focus their attention on one
product. If a display is not attractive and is unapproachable, you can bet that
the visitor or shopper will go elsewhere.
You do not have to fill every bit
of space in the store or event booth. Indeed, open spaces are good and can be
used to direct the flow of visitors. You may have an elaborate display in the
middle of the floor and the perfect display stands to support your idea. However,
what if there is no electricity at that spot? Do you have to install a light
box right there? Do you need additional light to highlight the products on
display? If it means having to have visible wiring, it is better to reconsider
where your display will be located.
Even with the best possible
display stands for retail, if your displays make no sense to the audience, you are
wasting space. Every item on display must lead to more interest and must fit in
with your overall sales strategy.
Give us a call for more
information about our display stands for retail environments and events. Our
consultants also assist with layout and technology, helping you to create
engaging shopping environments.
by Ceri | Apr 15, 2019 | Custom stands, Display stands, Events, Exhibition
Prepare
for Award-Winning Expo Stands at Prestigious Travel Events in South Africa
Two of the most exciting travel events
will be hosted in May 2019. The first is Africa’s Travel Indaba and the second
is We Are Africa. You can expect to see award-winning expo stands at these two
events. Of course, there is still time to reserve space for one of your expo
stands for superb brand exposure at these prestigious events.
Africa’s
Travel Indaba
This event will be hosted in
Durban from the 2nd to the 4th of May. It is one of the
most prestigious and largest travel and tourism marketing events on the
continent. Indeed, the event is marked on the international tourism calendar as
one of the top three must-visit events. So, if you have an expo stand at the
event, you can rest assured that thousands of people will see your brand.
The event is to be hosted at the
Durban Exhibition Centre and the Inkosi Albert Luthuli Convention Centre. International
buyers and media will attend the event, which is organised by Synergy Business
Events. It is a South African Tourism event and thus has national support. If
you are still not sure whether to book one of the expo stands, consider that
the event has won awards for being the top travel and tourism event in Africa.
A total of 1 049 companies
exhibited in 2018 and visitors from more than 62 countries attended the
exhibition. If you have not yet registered as an exhibitor, do so immediately
to ensure that your brand is also among the exhibitors for this year’s event.
We Are
Africa
This equally impressive event
will be hosted in Cape Town from the 13th to the 16th of
May 2019. It is noted as one of the most vibrant events in the luxury African
travel class, so you can expect top buyers from around the world to attend. The
press will also be well represented, giving you the opportunity to provide your
brand with international exposure.
When it comes to expo stands,
speak to our consultants who can help you decide on which expo stand would be
best suited for you. We offer superior printing and branding opportunities with
a range of world-class exhibition products to help your brand make the right
impression on discerning buyers.
The event follows a radically new
approach of un-conference format, enabling exhibitors to engage with other
exhibitors, the press, important stakeholders, and buyers. It is the place to
be if you have a high-end offering that is suitable for the discerning
traveller groups of the world. Representatives of 20 prestigious publications
will be at the event. There is still time to register and you can entrust the
design and fitment of your expo stand to our experts.
Our
product offering is extensive and includes, but is not limited to:
- Custom, module box, and portable stands
- 3D design
- Graphic design
- Shell schemes
- Printing
- Carpets and flooring
- Electronics
- Audio-visual equipment and setup
- Furniture
- Poster displays
- Various types of banner displays
- Banner walls
- Counters
The above
are only a few of the products and services we offer to make client expo stands
stand out for all the right reasons. Many of our stands have won awards, so you
can expect to see some of our designs and products used by exhibitors at the
Africa’s Travel Indaba and We Are Africa events.