by Ceri | Sep 3, 2009 | Design, Exhibitions
Scan Display’s unique ‘exhibition stand in a box’, the Modulbox, demonstrated its amazing mobility and functionality when it recently allowed Scan to exhibit at back-to-back events without breaking a sweat!
Scan Display’s Modulbox at the Events Summit, Coca-Cola Park, Johannesburg
Scan Display’s Modulbox at the SAACI Conference, Tshwane
“We used our Scan Display branded Modulbox at the Events Summit at Coca-Cola Park in Johannesburg but also wanted to exhibit at the SAACI Conference, which was taking place the following day at the CSIR in Tshwane,†explains Justin Hawes, MD of Scan Display.
“Thanks to the Modulbox’s extreme portability (it folds up and can be placed onto a trailer) and very fast set up (all the panels simply open up and slide away) we were easily able to exhibit at both venues, enabling us to take full advantage of the great marketing opportunities provided by these industry-leading events.
“Once the Modulbox is closed it can be securely locked, so we were even able to leave our computers, popcorn machine and marketing material in the Modulbox while it was transported – making the Modulbox the very model of a ‘lock-up and go’ exhibition stand,†he concludes.
The Modulbox design is imported under licence from Modulbox Germany but the units are manufactured locally by Scan Display.
Each Modulbox can be custom-designed to a client’s specifications. It is perfect for roadshows as it allows companies to create a portable branded showroom that can be taken around the country to wherever their customers are. This makes the Modulbox a cost effective way to communicate with a widespread audience.
As Scan’s recent experience proves, the Modulbox is ideal for events and exhibitions, especially those with a restricted set-up time.
For more information go to www.scandisplay.co.za or call Justin Hawes on +27 11 447 4777.
by Ceri | Jul 29, 2009 | Custom stands, Display stands, Exhibitions
These rental or purchase exhibits are fabricated from a variety of materials, based upon the design and needs of the exhibitor. These exhibits often incorporate hard wall panels to create rooms and separated spaces, stages, large metal structures, display and workstations, and other display components. Custom exhibits cannot normally be set up by the exhibitor without utilizing the services of an on site labour source (show general contractor, or a labour contractor approved through show management). Large companies often buy a custom exhibit to be used at different shows in different countries all over the world – a concept similar to the set of sound and stage equipment that accompanies world famous music groups on their tours around the world. Rules for construction of custom exhibits vary from country to country and even show hall to show hall.
by Ceri | Jul 29, 2009 | Events, Exhibitions
Differences in how trade show displays are approached vary with the location: in South America, Europe and Asia it is much more common to have what is known in the industry as “build and burn†exhibits, which are exhibits which are fabricated and set up just for the life of the one show. In North America it is more common to have exhibits that are purchased, and then used many times for different shows before they are either re-purposed, or disposed of. In Europe, trade shows have much longer hours, and are more about having longer meetings and actually closing deals than in North America, therefore displays are built more to facilitate longer meetings, including more comfortable seating and hospitality such as food and beverages.
by Ceri | Jul 29, 2009 | Custom stands, Display stands, Exhibition Stands, Exhibitions
The trade show industry serves a astoundingly wide and varied audience. Virtually every industry has its own menagerie of shows that cater to virtually “every” sub-segment. On a micro level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macro level it can be said that there are only five reasons:
- To sell.
- To launch.
- To correct a misconception.
- To create an impression.
- To get create internal “buy-in” for the initiatives above.
These five reasons are sometimes grouped into the generalization “Trade show Impactâ€. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.
by Ceri | Jul 29, 2009 | Custom stands, Display stands, Exhibition Stands, Exhibitions, Mobile Exhibitions
Trade show displays are the physical screens, banners and other paraphernalia used to fill a temporary exhibit space at a trade show or trade fair. They vary greatly in size, cost, and complexity, but all are designed to visually represent a specific interest. Companies typically rent exhibit space from show organizers, and then design trade show displays to attract the attention of visitors and attendees at the trade show. Trade show displays usually use bold images and catch phrases in an attempt to lure attendees to their exhibit space so that they can give a sales pitch or hand out trade show literature. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.
by Ceri | Jul 29, 2009 | Exhibitions, Markex, Scan Display
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development. Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. Contact us at +27 11 447 4777 for more information about our products and services.
