by Ceri | Nov 22, 2011 | Exhibitions
High Quality Exhibition Booths
As the economy of South Africa continues to contribute to the country’s position as the foremost economy in Africa the number of exhibitions that are today scheduled for various venues around the country has grown exponentially. There are exhibitions that allow companies that produce almost any types of goods to show their wares to buyers and other interested parties and competition for attention is fierce. This competition has meant that companies taking part in exhibition have to use a variety of different means to attract the attention of potential customer and one of the ways that they are doing this is by making their exhibition booths into highly professional and visually attractive displays of their various products.
Exhibition booths have to have a variety of different attributes if they are to be successfully used in the exhibition environment. The exhibition stands have to be constructed of lightweight components that can be assembled quickly and the appearance and dimensions of the exhibition booths have to take into account the limited space that is available in most exhibition halls. In addition the exhibition booths should be both visually appealing and allow the products to be both accessible to the staff manning the boots as well as secure from theft. There are a variety of different turnkey exhibition shell schemes that can be purchased from the manufacturers of exhibition stands in South Africa that met all these requirements.
The manufacturers of exhibition booths can also tailor both the appearance and functionality of the booths in order to ensure that the shell scheme stands out from the competition and is as attractive to the passing foot traffic as possible.
The Ever Popular Markex Exhibition
For those companies that are active in the production of marketing material or in services related to the marketing of products and services the Markex exhibition is the premier showcase in South Africa. This annual event has been bringing the wares of South Africa’s top marketing companies to the attention of potential buyers and marketing services users for many years in South Africa and the Markex exhibition has been recognised as one of the premier exhibitions in the country.
During the Markex exhibition it is not uncommon to see exhibition booths costing millions of rands and products that are produced both locally and internationally are showcased in a way that would do the lights of Las Vegas proud, sound and visual effects as well as other attention grabbing marketing tools are used to attract visitors to the Markex exhibition to individual stands.
by Ceri | Nov 5, 2011 | Exhibitions
Highly Effective Exhibition Stands
In a highly competitive business environment one of the opportunities for any company to allow its products to stand out from the competition is when it takes part in an exhibition or trade show. If the organisation wishes to differentiate its product offerings from the many other products that will be vying for the attention of the visitors to the exhibition then it must rely on the uniqueness of its exhibition stand. Today exhibition stands are available in almost any configuration, the only limitation being the budget available to the company and its marketing department as well as the space that is available at the exhibition or trade show.
Highly effective exhibition stands rely on a mix of different attributes in order to attract the interest of the visitors to the exhibition, trade show or other marketing event. Many of the exhibition stands that are currently available have components which are designed to attract attention such as audio visual effects. Traditional exhibition stands can be constructed of a variety of different materials such as wood or wood composites or mixes of polyurethane based materials and nylon and glass and plastic. Many companies choose to design their exhibition stands in close consultation with the manufacture in order to ensure that the exhibition stand is unique and highly visible to potential customers. There are also a number of different standard shell schemes that are available.
These shell schemes represent extremely good value for money and are ideal for use as exhibition stands. Even a standard off the shelf exhibition stand can be made unique through the addition of other display components such as flags and banners.
Easy To Erect Portable Stands
Portable stands can be used in a number of different environments. The portable stands can be erected in only a matter of minutes by even the most inexperienced of marketing personnel and can be used at sporting events, at trade shows and exhibitions and even as part of a point of sale display.
Portable display stands can be constructed of a variety of different materials including aluminium and plastic and are sued as the centerpieces for the display. The effectiveness of the display is also increased through the use of a variety of different banners and flags. Perhaps the most popular of these banners is the pull up banner due to the ease of erection. A variety of pull up banners, as well as the portable stand can usually be set up in only a few minutes and take up very little space making them ideal for use in the retail environment.
Glass Top Display Units
Display units can be used in a variety of different settings but are usually found at trade shows, exhibitions and in show rooms across South Africa. The glass top display units are tremendously popular due to the fact that they represent excellent value for money and can be manufactured extremely quickly.
These glass topped display units are ideal for the display of a variety of different products and they also offer the employee the opportunity to remove products from the unit for closer examination by the potential customer. The display units can be combined with other marketing material such as brochures which are housed in a brochure stand, as well as banners to make up a highly attractive and effective display combination at exhibition stands.
by Ceri | Aug 31, 2011 | Exhibitions
For the company wishing to make a splash at the next exhibition where it will be showcasing existing or new products then there are a variety of choices when it comes to choosing the best display for exhibitions. When choosing exhibition displays, a number of different factors need to be taken into account. These include whether or not the display material needs to be reused, portability of the display units, ease of assembly and durability. For many marketing departments the solution to the requirements of display for exhibitions lies in choosing one of the many banner options that are today available to the public. Banners are amongst the best choices when it comes to effective and highly visible displays.
Banners come in a variety of different shapes and sizes and advances in printing and banner production technology now means that it’s possible for a banner to be manufactured according to customer specifications. Almost any size of banner can be produced, up to and including the banners used for building wraps. It’s unlikely that banners of this size will be used in a display for exhibitions, but larger banners that are designed to cover the entire backdrop of an exhibition space are common. Banners are also available in variants such as pull up banners and teardrop banners which are both easy to assemble and highly attractive to passing foot traffic, such as that found at a busy exhibition venue. Pull up banners are supplied in a unit which is placed on the floor and the spring loaded banner is then pulled up and attached to the top of a supplied aluminium pole which is supplied in sections with the pull up banner.
Teardrop banners are extremely versatile in that they can form the centrepiece for any display for exhibitions and can even be used outdoors. These banners are highly wind and weather resistant and are both easy to assemble and transport. Teardrop banners come in a variety of different shapes such as circle banners and harp banners and can feature printing on both sides of the banner. Teardrop banners are suitable for such events as golf days, family days or even sporting events that are open to the public. Teardrop banners also offer an excellent return on investment for a company due to low production cost and the durability of their nylon construction. The turnaround time for the production of these banners is also extremely quick.
When choosing a display for exhibitions many companies opt to invest in display units which can be supplied with add-ons like brochure display stands. These shell units are designed to customer specifications and can be manufactured in formats that allow the customer to erect the display stand themselves. Some display units are highly complex and will require the assistance of professional display stand builders to prepare. These display stands for exhibitions can be fitted with a number of different lighting and special effect systems in order to increase their attractiveness.
If you would like to purchase a display for exhibitions then contact the professionals in display stand material, from banners to shell units. For further information do not hesitate to contact us.
by Ceri | Apr 1, 2011 | Advertising, Banner displays, Exhibitions
When attending an exhibition or trade show it is important to ensure that there is sufficient signage and advertising present so that potential clients do not miss out, or pass you by. Advertising banners are a popular form of advertising used at these particular types of events.
It is important to have your advertising banners designed and printed by a professional company such as Scan Display. This will ensure that your company stands out from the crowd. Take the time to contact Scan Display or visit their website for more information on their various banners, flags and other advertising options.
by Ceri | Mar 1, 2011 | Exhibition Stands, Exhibitions
Modern exhibition designs focus just as much on the visitor as the exhibit itself. The reason is simple enough. People get bored easily and when they are not engaged in the exhibition they will lose interest. Simple fact – visual stimulation must ensure interaction. Without such interaction in exhibition designs, the whole trip will be a passive one. As soon as the person goes into passive mode, information goes in, but is not analysed and just gets stored. To ensure that the visitor is not only interested in what is on display the design should be visually stimulating, but also encourage some form of touching and where possible audible stimulation. Scan Display has won numerous awards for awesome exhibition designs and knows the secrets to creating winning exhibition stands and full trade show exhibitions.
by Ceri | Jan 27, 2011 | Banner displays, Exhibitions, Printing
Art Of Exhibition Banner Printing
Even with the best possible exhibition display products, you will fail to create a lasting impression if you do not use quality exhibition banner printing techniques. Scan Display understands the art of exhibition banner printing and with our expertise on lay-out and design we are able to bring even the dullest topic to life with superior exhibition banner printing techniques. The secret lies in the combination of colour, bold lettering, single messages, and perfect eye-catching lay-outs. Even so, quality also plays an important role in banner printing and the knowledge of what works at which types of exhibitions. Top quality banner printing must be exhibition appropriate as provided by Scan Display.
