by Ceri | Oct 1, 2009 | Exhibitions
How to find Creative Exhibition Stands for your Business
There are various reasons as to how exhibition stands can be beneficial to your company, making them a very special and creative marketing tool. You can choose from a wide variety space, each one unique with their own specialized qualities, and you are guaranteed to find one that will not only meet all your requirements, but will also perfectly suit your budget. The three most popular stands include;
- Pop-up Exhibition Stands; Due to the fact that they are based upon a lightweight metal frame they are conveniently portable and easy to assemble. The also provide ample space for all your graphics including logo, product information and pictures.
- Banner Stands; These have the ability to make a big impact in a small space. They came in various styles and can therefore be used for different occasions and are not limited to only exhibitions.
- Modular Stands; The state of the art custom built stands can have as many or as few components as your heart desires, perfectly moulded around all your needs and requirements.
There is a stand out there that will not only suffice, but excel in marketing your company with the degree of professionalism you deserve. For more information on exhibition stands that will compliment your business and draw attention to your products or services, please contact the skilled staff from Scan Display.
by Ceri | Sep 3, 2009 | Design, Exhibitions
Scan Display’s unique ‘exhibition stand in a box’, the Modulbox, demonstrated its amazing mobility and functionality when it recently allowed Scan to exhibit at back-to-back events without breaking a sweat!
Scan Display’s Modulbox at the Events Summit, Coca-Cola Park, Johannesburg
Scan Display’s Modulbox at the SAACI Conference, Tshwane
“We used our Scan Display branded Modulbox at the Events Summit at Coca-Cola Park in Johannesburg but also wanted to exhibit at the SAACI Conference, which was taking place the following day at the CSIR in Tshwane,†explains Justin Hawes, MD of Scan Display.
“Thanks to the Modulbox’s extreme portability (it folds up and can be placed onto a trailer) and very fast set up (all the panels simply open up and slide away) we were easily able to exhibit at both venues, enabling us to take full advantage of the great marketing opportunities provided by these industry-leading events.
“Once the Modulbox is closed it can be securely locked, so we were even able to leave our computers, popcorn machine and marketing material in the Modulbox while it was transported – making the Modulbox the very model of a ‘lock-up and go’ exhibition stand,†he concludes.
The Modulbox design is imported under licence from Modulbox Germany but the units are manufactured locally by Scan Display.
Each Modulbox can be custom-designed to a client’s specifications. It is perfect for roadshows as it allows companies to create a portable branded showroom that can be taken around the country to wherever their customers are. This makes the Modulbox a cost effective way to communicate with a widespread audience.
As Scan’s recent experience proves, the Modulbox is ideal for events and exhibitions, especially those with a restricted set-up time.
For more information go to www.scandisplay.co.za or call Justin Hawes on +27 11 447 4777.
by Ceri | Jul 29, 2009 | Custom stands, Display stands, Exhibition Stands, Exhibitions
The trade show industry serves a astoundingly wide and varied audience. Virtually every industry has its own menagerie of shows that cater to virtually “every” sub-segment. On a micro level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macro level it can be said that there are only five reasons:
- To sell.
- To launch.
- To correct a misconception.
- To create an impression.
- To get create internal “buy-in” for the initiatives above.
These five reasons are sometimes grouped into the generalization “Trade show Impactâ€. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.
by Ceri | Jul 29, 2009 | Design, Exhibitions, Training workshops
Today’s prospective new clients are nervous – they’ve just been witnessing a global financial downturn with banks folding, giant companies declaring bankruptcy, workers getting laid off and the stock exchange dropping. Whether your product is a computer game or an electric car, when you have a display at a trade show you are selling you. That may sound a little odd, but the whole point is that potential clients have to trust you. It’s all a matter of body language. When they see you standing solid with your arms folded across your stomach, they get the message ‘Stay away – this is my territory!’. It’s up to you to approach prospective clients and to welcome them to your display. They must feel that they are wanted.
by Ceri | Apr 2, 2009 | Exhibition Stands
Exhibition and display specialist, Scan Display, has developed the following guidelines for designing a powerful exhibition stand:
Plan in advance
Planning early ensures exhibitors have time to clarify their objectives for the exhibition and give the stand designer a detailed brief. Designing an effective stand is a lengthy process, with the designer and exhibitor working together to refine the design.
Consider the stand’s position in the hall
The traffic flow in the exhibition hall has a bearing on the layout of the stand. One has to consider how many sides of the stand are open to visitor traffic. Is it an island stand or an end-of-aisle stand?
The general rule-of-thumb is that the design should maximise visitors’ access points onto the stand. However, the stand objectives may dictate otherwise.
Keep it simple
An important stand design lesson is based on the axiom of ‘less is more’. Stand designs should be kept simple, without clutter and excess messages.
The most common stand sizes are 3m x 3m and 3m x 4m, only slightly bigger than the average bathroom. Therefore it’s important not to crowd the space with excess furniture and equipment, especially if you want to encourage visitors onto the stand.
The text on graphics should also be kept to a minimum: passers-by can only digest a limited amount of information as they move past a stand.
Lighting is a key element
Today’s stand designer has a range of innovative lighting products at his disposal: there are lighting products that create a daylight effect; halogen lighting can bring graphics to life; and backlighting is another powerful tool.
Make an impact with AV equipment
As the cost of technology comes down, exhibitors can use audiovisual equipment very cost-effectively. LED (liquid emitting diodes) screens, with their sharper images, are starting to replace plasma screens.
Think tall
While the designer is limited by the fixed floor space of a stand, he can extend the stand upwards into the space above the shell scheme. By using height, the designer ensures that the stand is visible throughout the exhibition hall.
A double storey stand doubles the booked area and increases the visibility of the stand in the hall, drawing visitors to the stand.
Use a variety of materials
Designers should consider alternatives to the usual stand materials like aluminium, wood and perspex. Materials like paper, nylon and plastic can make a bold statement. Fabric is a familiar material that creates a feeling of intimacy on an exhibition stand.
Experiential’ stands are the winners
Exhibition stands that use creative elements to encourage visitors’ participation on the stand are making the greatest impact at shows. Exhibition stands compete for visitors’ attention and stands have to be really interesting to draw visitors.
During his visits to international exhibitions, Scan’s MD, Justin Hawes, has seen some very effective experiential stands. A stand at the 2006 Exhibiting Show drew visitors with a computerised penalty shootout game. This was especially effective as the show coincided with the 2006 FIFA World Cup.
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