by Ceri | Feb 22, 2010 | Design, Exhibitions
It may sound awkward. How will free coffee, tea, and light refreshments help to boost sales at an exhibiting stand? Simple, by providing the customers with free food and drinks you help to keep them there for longer and more willing to listen. Once conversation is opened, you can sell. In addition free food and beverages at the exhibiting stand will attract more people. With a few persons standing around while enjoying their free drinks, you will create the impression of a busy exhibiting stand. People don’t like to enter empty or quiet stands. They love busy stands and will be curious. This in return will attract more visitors who will linger for presentations.
by Ceri | Feb 11, 2010 | Design, Exhibitions, Modulbox - Exhibitions, Products, Scan Display
Scan Display’s mobile exhibition system, the Modulbox, recently proved its outdoor versatility and stability when it withstood Cape Town’s notorious gale force Southwester on Camps Bay beach. This promotion was part of an extensive national roadshow which saw the Modulbox placed in various locations around Durban, Plettenburg Bay, St Francis Bay, and Knynsa.
Justin Hawes, MD of Scan Display adds, “Another characteristic of the Modulbox which impressed the client was re-usability of the box. The same customised box was used in seven locations in Cape Town and in several other cities making it a very cost-effective way to take a brand to a wide variety of audiences across a broad geographical area.”
The Modulbox is a modular, portable ‘stand in a box’ which is custom designed to a client’s specifications. Scan Display, in partnership with Modulbox Germany, manufactures this innovative system locally. This allows Scan to keep the price down while clients still benefit from cutting-edge German design.
“This promotion once again demonstrated the Modulbox’s superiority over other outdoor promotional spaces such as gazebos and shelters, when the stand stood true and proud in the face of winds of up to 50km per hour. It also demonstrated the Modulbox’s quick-set up time, versatility and re-usability,” concludes Hawes.
by Ceri | Feb 3, 2010 | Design
Why make use of exhibition designers?
Exhibits entail a lot of visual displays. Design forms an integral part of the displays and you will want professional exhibition designers to handle the project. Thousands of visitors will look at the displays and the professionalism as well as effectiveness of the displays will not go unnoticed. Apart from individual stands and visual displays, exhibition designers take care of floor plan design, electricity, ventilation, air-conditioning, various types of stands setup, and the seamless management of an exhibition. To this end you will want to use exhibition designers to ease the workload, ensure professionalism and to save costs at the end of the day. It is important to select exhibition designers that have a proven track record of completed projects and have a few awards to show as proof of their outstanding work. Select a company such as Scan Display that has the client profile and list of awards to ensure that your exhibition will be a success.
by Ceri | Feb 3, 2010 | Design
Exhibition products available to make for stunning presentations
Scan Display offers a wide range of exhibition products that can be used to ensure that your stand will stand out amongst the thousands of exhibition booths. Pop-ups for instance, are easy to erect, come in various sizes and are the ideal presentation tools to display a billboard type of ad at an exhibition. The pop-ups are foldable and can be transported in a normal vehicle. When you get to the exhibition simply pull at the sides and have it erected. Add your banner display and shape it the way you want. Another one of the exhibition products that will save time is the roll-up. As the name suggests you add a poster which is then rolled up. Simply pull the string and have a professional display. The roll-ups come in the Just-Lite 2, Rolla, Interchangeable, and the Wing as well as Wing Lite. View the section on exhibition products for more details.
by Ceri | Feb 3, 2010 | Design
Factors to consider with exhibition designs
Professional and effective exhibition designs play an integral role in the overall success of an exhibition stand. As such consideration of factors that make exhibition designs successful include that of lay-out, colours used, space usage, lighting, sound effects, visual display designs, air-conditioning, and theme. The exhibition designs should not be merely artworks, but portray a message effectively and boldly. The visitor should never be confused about the message and the goal of the stand. Exhibition designs should target the tastes of the visitors. As such careful research must be done to ensure that the stand lay-out and design will appeal to the target audience. In this respect professional assistance may be required. Branding is important and designs that don’t give branding the priority it deserves should be discarded all together.
