by Ceri | Jan 31, 2014 | Teardrops
As we all know advertising and marketing is essential for every business; this can include everything from teardrop banners to online marketing. Now advertising is not only limited to big companies, but small companies too are jumping in line to market their brand in the hope of earning higher profits. The importance of advertising for a business and government made it necessary to undergo a number of innovations, trends and changes.
Your advertising has to be eye-catching in order to ensure that it creates top of mind awareness with potential buyers. From big teardrop banners to small flyers, marketing and advertisements are done in many ways. Banners, billboards and big screens are placed where consumers are present to catch their attention. Television, radio and even newspapers are used as a medium to advertise. There is so much demand for advertisements, thus creating an ongoing battle as to who can get the most attention for their product or brand.
Ad agencies and marketing firms always come up with something new and with a unique idea to catch the eye of the consumer. Teardrop banners are the latest type of banners which are now being used widely. They are handy and can be placed inside shopping malls, golf courses, hotels and small shops. In some places they are placed along with path so that they looked like their part only. This new formation of banners always catches the eye of the consumer; something which is always welcome by marketers.
Teardrop banners are widely used because of few reasons. They are:
- very eye-catching;
- light in weight which makes it easy to carry around and set-up;
- small enough so they don’t take up too much space, enabling them to be placed anywhere, whether it is a shop, gold course or a hotel path; and
- like chameleons, they can be embedded with any colour to ensure that they match the surroundings whilst still selling the brand.
As with all things in life, teardrop banners too are evolving, therefore the shape of the teardrop banner is changing for various reasons. As such, you can now see teardropbanners in different styles and shapes, including rectangular or kite shaped banners. Whatever shape you choose, however, you can be certain that with the help of a professional company, your personalised teardrop banner will be sure to draw the attention of your target market.
by Ceri | Jan 31, 2014 | Banner displays
There are many types of promotional banners that you can use at exhibitions, trade fairs and shows to best promote your brand and products. The design of the printing on your promotional banners is very important, because you rely on these promotional banners to capture people’s attention, even when they are still some distance away from your exhibition. It stands to reason that the banner should be clear; the corporate identity should be prominent; the graphics should be bold and the use of colour should enhance the message.
The type of promotional banners you use will differ, depending on whether your display area is indoors or outdoors. Certain promotional banners, like pull-up banners, offer a large and very usable surface but are unsuitable for outdoor use because they tend to blow over easily. The best banners to use outdoors are A-frame banners and vertical banners. The cheaper type of A-frame banner folds up very compactly and pops open at once to be place on the ground; however, they should be anchored down in windy conditions. More permanent and sturdy aluminium A-frame banners are available too, but they take longer to set up and break down. However, they are strong, stable and heavier and can be used over and over again by just changing the canvas.
Vertical promotional banners include sharkfin, teardrop, flag and telescopic banners. All these banners use a single rod that is inserted into the ground. They are tall and visible from afar and, importantly, they are virtually impervious to wind; they will simply align themselves with the wind and point downwind all the time. An added advantage is that they use up little horizontal space, so many of them can be used on the same stand. Of course, your outdoor display can also do with a branded gazebo.
Beautiful Roll-Up Banners Can Liven Up Any Exhibition Stand
Roll-up banners are among the most frequently used and versatile banners for use at exhibitions, trade fairs, shows and displays. They roll up compactly into a tube that is as long as the width of the banner and this makes them very easy to carry and transport. The other big advantage is that the roll-up is a vertical banner – the typical ones are over two metres high – yet they require extremely little horizontal floor space, making them ideal for exhibitions where space is at a premium.
Disadvantages
Roll-up banners have very few disadvantages and these mostly have to do with their tall format. They may be prone to falling over when walked into and they do not work very well at outdoor exhibitions, because they offer little resistance to wind and blow over relatively easily. For outdoor shows, flag and sharkfin banners work best where vertical banners are required and A-frame banners work best where horizontal banners are required.
Advantages
However, roll-up banners have many more advantages than disadvantages:
- They are easy to carry, transport and set up
- They are very compact when rolled up
- They stand tall (up to 2.1 m), so they attract people’s attention and are easy to spot from afar
- They use very little floor space when set up
- Many different sizes are available
- Almost anything can be printed on them, from colourful graphics to text
- They can be printed with different designs on each side
These advantages have made roll-ups deservedly popular at almost all types of shows and exhibitions.
A Range of Models and Sizes
The Wing roll-up banners come in several different sizes, the smallest being the aptly-named Mini Wing; its banner surface measures 595 mm by 1,720 mm. The Wing and Wing Lite both have banner sizes of 845 mm by 2,100 mm, but the Lite has a more compact, lighter and narrower tube for a foot at the expense of some stability. Maxi Wing offers the latter two’s 2,100 mm height but is nearly a metre wide at 995 mm. Even larger are the 1.2 m and 1.5 m Wing models: both measurements refer to their widths, while they retain the 2,100 mm height. The biggest offers a very significant 3.15 square metres banner space on each side for elaborate designs.
A Crowd-Puller
Roll-up banners are a veritable crowd-puller, especially at trade fairs and exhibitions where the regulations stipulate the use of similar, cubicle-like exhibits that can be depressingly alike. The use of floor textures, furniture and display cases can do a lot to spice up your cubicle, but it will be your banners that will be visible from some distance away. They will attract people to your stand and it is that much easier if your roll-ups are large, striking, well-designed and attractive.
Professional Designer and Printing Services
That said, it is little use if your grand ideas are watered down by an unprofessional execution, so be sure to only contract the services of the most professional large format digital printing experts to print your roll-up banners. They should be able to assist you from the very beginning stages with all the parts of your exhibition display and not just the printing of your banners. Their designers should help you choose the display shell, furniture, flooring and lighting and help you design timeless, re-usable banner graphics. Then they should be able to print all your banners too, so that you can benefit from the superior quality and cost savings stemming from a digital printing process, as opposed to the expensive and cumbersome traditional canvas printing processes.
by Ceri | Jan 31, 2014 | Pop-Ups
Businesses today need to draw the attention of people by way of gratifying their sense of curiosity. The more curious people become, the more they want to know. Competition nowadays starts with the kind of medium of publicity a certain company uses; the more daring and bold the advertisement is, the more it would likely be noticed by the public. Some establishments incorporate a pop-up stand in their way of marketing their product.
Pop-up displays are the most common in trade show or expos. It can be folded and set up quickly. Though pop-up displays have been around for years, it still is as popular as ever but with a slight revision through the years. Pop-up stands now come in the form of screens. There are companies that offer an AV display to incorporate a pop-up stand; this will give the display a more ‘wow’ impact.
Some companies that cater such a service can offer to provide the ability to add an LED, Plasma screen or LCD of up to 32” to their pop-up stand. They have researched developed their own solution based on an existing DEXS pop-up stand design, which also opens up the way to have 3D presentations as well. The resultant product is of high quality and of high standard that the company gave it warranty for the next 10 years. Prices are competitively reasonable without sacrificing the quality.
Some of the screens you could choose between include:
- XPUSMK2 screens mount. This is either a LCD or LED monitor mount, weighs 5kg and approximately 21”.
- An Expand Monitor Stand is ideal with most VESA mounts. It can be used as free standing monitor or integrated with pop-up stand.
- DEXS Style Pop-up Display Stands are perfect for integrating a large-size LCD, LED or Plasma screen into the pop-up stand, capable of holding screens up to 60”.
Among the three, DEXS style pop-up stand is the most eye-catching one as it gives optimum results if you want your product to be flocked by consumers or clients. It is but natural for people of all ages to be as curious as a cat and there is no pop-up stand that is as catchy as DEXS style pop-up stands.
This technological advancement is known as an incorporate pop-up stand, and is especially helpful in the field of commerce. It gives a different dimension in product presentation and allows the targeted consumer see the things a certain product offers through the demo that can be viewed from the screen.
This technology offers ease and comforts both for the product company and target clients especially if the product is bulky. Without having to drag the product to a certain area, the company can still present it with a full demonstration and can still close a deal with the help of an innovative incorporate pop-up stand as the centre of their expo.
by Ceri | Jan 31, 2014 | Marketing
Many may disregard the importance of marketing material printing. Some may even view marketing material printing as just a way of having a material printed, like flyers or brochures, for the product to be known, but they tend to overlook the fact that the quality of its prints has a huge impact in making or breaking a product. Blurred letters will definitely tire out or irritate the readers before the brochure or flyer serves its purpose. Would you be willing to read on if you cannot see the letters of what you are reading anymore? Or would you be delighted to look at the certain product that you cannot make anything out of? Certainly not!
Marketing material printing takes some strategy and creativeness to convey everything to the target consumer even if it’s just a picture and it will be even better if words are clear and precise. The printed material for marketing should be readable, effective and has great visual appeal. There are also companies that concentrate their area of expertise in printing marketing material at a reasonable price. There are companies that are more than willing to print your brochures and promotional materials, logos, posters, flyers and many more.
More and more companies are engaging in marketing material printing. Lots of products come out practically every hour or less. These new products will certainly need introduction to the market scene and what a better way to make it known but to have it on a flyer or a brochure. It can be showed off without having to drag the product down plus the targeted consumer can always read it at his or her spare time and view the product being introduced.
There are several kinds of material printing. There is Digital Printing in which a replica of digital images is made on a physical surface. Digital Printing is usually for personalised printing or erratic data printing. Also, digital printing does not require printing plates, wastes less paper and chemical and helpful for fast prototyping and cost effective for small print runs. Next is Hybrid Printing which is a combination of offset and digital printing. Hybrid printing is highly recommended for letters and gift appeals because it uses only black and white printing which is cheaper than coloured printing as used by coloured digital printing. Lastly, there is Offset Printing, Letterpress Printing, Flexography and Lithography.
Choosing the right kind of printing depends on the things that you trying to carry out. You can always ask marketing material printing service provider about the right one for you. They can give you choices according to your budget, needs, kind of product and area that you wish to spread your campaign material. Other consideration may also pop-up during the consultation with the service provider to give you full benefit from your marketing material.
Having your marketing material printed takes a good strategy and a lot of creativity to convey your message to the targeted consumer or clients. Choose wisely, effectively and efficiently in determining the right one for your marketing material printing.
by Ceri | Jan 30, 2014 | Exhibitions
Exhibition printing is an art form which can contribute to the overall success of displays at trade shows. With a lot of effort going into the planning, marketing, and setting up of an exhibition booth, the exhibition printing is often left until the last moment with disastrous effects.
If you want the exhibition to be a tool for creating customer relations, build upon existing relations, and develop a strong brand, then the exhibition printing must be done professionally. The way that the message is portrayed will reflect upon the creativity of your company and the professionalism with which you approach tradeshows.
You need to know that not only the lettering and graphics must draw attention, but also the overall printing. You want a fresh focus and you want the display to be professional. Fabric is perfectly suited for exhibition printing ensuring a quality finish, while the display will also be light. With fabrics you will save on storage space, be able to use the printed displays again and will have various options regarding size, colours, and performance enhancements. Easy to setup, pack away and move from one spot or exhibition to another, fabrics are the ideal materials upon which printing can be done.
We don’t only provide the materials, but also the design knowledge, and professional printing skills to ensure that this part of your exhibition display will be a stunning success. View our extensive range of services and products and contact us today for customized options, rentals, and modular options and of course, exhibition printing.
