by Ceri | Jan 30, 2014 | Exhibitions
Exhibition marketing is more than simply putting up a stand and then hoping visitors will come around and notice your company. Exhibition marketing is pro-active. You should invite as many of your existing clients as possible and then also market extensively before the tradeshow.
The next step involves the planning of the exhibition marketing at the tradeshow. You should know which products you want to promote, the target audience, where the stand will be, which colours to use, the types of display stands that will be needed, consider furniture, lights, flooring, light boxes, whether you want a custom stand or a modular stand, banners, the types of banner stands that will be used, how many staff members will be available, which sales materials you want to hand out, how you will get attention amongst hundreds of exhibitors, how the lay-out of the booth should be, and whether you will want counters, and more.
Considering what goes into exhibition marketing, it is no wonder that so many businesses call in the help of experts such as Scan Display. We are able to help with just about everything including the display stands, booth setup, furniture, lighting, flooring, air-conditioning, banner design, and more. Let us focus on the exhibition marketing at the tradeshow while you focus on the product or service that you want to promote at the tradeshow. We have a long track record of exhibition successes for small and large companies. Many of our stands have won prestigious awards. Contact us today for a quote and find out just how affordable our design and marketing services are.
by Ceri | Jan 30, 2014 | Roll-Ups
For ease of use in an exhibition environment, a point of sale display or even corporate events there are very few marketing tools that can beat roll-up banners. These versatile pieces of marketing display materials are used by varied companies all over the world because of their ease of use. Roll-up banners can be manufactured in a very short period of time and the manufacturing process can use designs supplied by the client or the manufacture may be able to supply design services themselves. They will have a wide variety of fonts and graphics that the customer can choose from, making each roll-up banner unique. Roll-up banners also come in a variety of sizes, making them suitable for a variety of marketing uses. Roll-up banners can be supplied directly from the manufacturers or should a client so wish the design can be sourced from an advertising agency, making the roll-up banner even more effective and eye catching. Amongst the other advantages of the roll-up type banner is that it is extremely compact, making it suitable for transport from venue to venue, for this reason roll-up banners can often be seen at conferences and exhibitions.
The ease of use of roll-up banners mean that even persons not familiar with their operation can quickly familiarise themselves with their use. The short set up time and take down time also mean that time spent setting up is reduced and therefore the sales staff can spent more productive time liaising with potential customers.
The low cost of roll-up banners mean that almost any organisation, from the smallest entrepreneurial operation to large multinationals can afford to have several different designs available for a variety of venues and uses.
by Ceri | Jan 30, 2014 | Pop-Ups
If you are looking for an easy to use and highly visible way to promote your products or your company, then you should evaluate the pop up banner. There are a variety of pop up banner designs that are suitable for use in a variety of different environments. Pop up banners can be used at exhibitions, trade shows and at point of sale, where their highly visible presence is extremely attractive to consumers. Pop up banners can be produced in either black and white, full colour or a selection of colours which makes these pieces of marketing material highly versatile. One of the major advantages of the pop up banner is that setting it up is almost as easy as merely taking it out of its storage bag, a quick shake and the pop up banner actually sets itself up. This makes pop up banners suitable for use by even the most inexperienced of sales people. Even the most complex of pop up banner designs can be just as easily folded away for storage, a quick twist and they’re ready to be placed in the storage bag until the next time they are required.
The low cost of producing pop up banners and the robustness of the construction also makes them ideal for use in multiple locations. Due to the fact that pop up banners are extremely cost effective the organisation can have multiple different types printed for various sales promotions.
The design of the pop up banner can be tailored to suit the individual requirements of the organisation or a specific promotion. The design can be submitted through an ad agency or the pop up banner manufacturer is usually only too happy to assist with designing the pop up banner for the company.
by Ceri | Jan 30, 2014 | Exhibition Stands
The exhibition environment is possibly one of the most competitive marketing environments that any business will encounter. It is at exhibitions where trade alliances and customer networks are built that can change the fortunes of any company. The challenge, however, is to actually bring potential partners and customers to the organisations stand. This is especially challenging seeing as organisations with similar products are also vying for the attention of the visitors to the exhibition or trade show. One of the ways to ensure that the organisations products stand out from those of the competition is to make the exhibition stand more noticeable and attractive to the potential customer. There are a variety of ways to do this, including the stand design itself, electronic displays or the mainstay of exhibition stands for decades, the banner. There are a variety of different banners that can be employed, one of the most popular being pop up banners. If you are using pop up banners then you will also require exhibition pop up banner stands for exhibitions.
The exhibition pop up banner stands for exhibitions will ensure that your pop up banners cannot be moved or upset by passing foot traffic and that the design of your stand will maintain its integrity, even in the face of the busiest of exhibition days.
Pop up banner stands can be designed to match any pop up banner, however, it is highly recommended that you source your pop up banner stands from the manufacturer of your pop up banners in order to ensure that they match perfectly. By sourcing the pop up banner stands from the manufacturer of your pop up banners you will avoid both the waste of time and the added expense of having the pop up banner stands remade again and again.
by Ceri | Jan 30, 2014 | Pull-Ups
Pull up banner stands are ideal for outdoor displays. Their main advantage for outdoor and travelling use is that they are extremely compact. They roll up into a base tube and are easy to transport. Upon setting up your exhibition stand, you simply roll it out and set it up in the appropriate spot. It is intended for indoor use, because it will easily blow over outdoors.
The Hurricane banner is more stable in wind and as such, it is the appropriate outdoor banner for those who prefer the advantages of pull up banner stands outdoors. Pull up banners come in many different sizes; the Mini Wing is the smallest with a banner size of 595mm x 1720mm. The dimensions of both the Wing and Wing Lite are 845mm x 2100mm and the Maxi Wing takes the width to 995mm. 1.2m and 1.5m Wings are also available, both with a length of 2100mm. Keep in mind that the entire banner area is not available for your graphic; 30mm has to be allowed for at both the top and bottom for the part that is attached to the header pole and the part that is still partially retracted in the base tube.
These banners may be printed double-sided, allowing you to place them somewhere centrally in your exhibition area, making them viewable from most angles. You can have virtually anything printed on them, from large graphics to any combination of imagery and text to effectively promote your brand and/or product or service.
Pull up banner stands remain one of the truly versatile exhibition display options by dint of their compact size and easy configurability. Scan Display can offer you many other exhibition stand options too, from the entire infrastructure to presentation products like brochure stands and clip frames. Contact us today.
