Promotional giveaways
A good way of creating new leads at a trade fair is to have a number of promotional items to hand out to potential new clients. There are a number of promotional companies in South Africa some of whom have excellent websites. It is vitally important though that any...
High impact banner displays
One relatively cheap and attractive advertising medium is the Banner Display. You will see high impact banner displays at exhibitions, trade fairs and even in retail stores, and they are almost always successful because of the high impact they can have on customers...
Training workshops
Scan Display have a number of complementary services for our clients, and one of these is an invitation to join our exhibitor training workshops. These workshops are run by an authority in trade shows and exhibitions, Joy Donovan, who is employed by Trade Show...
Graphics & Artwork
Graphic design and its associated artwork will play an important role in the overall success of your display stand, especially in the message that you are trying to portray to trade show attendees. You should certainly give due consideration to having the design...
Display investment
Manning a display stand at a trade fair has to be looked at as a marketing investment, and if some of the cost can be spread over a number of fiscal years, so much the better. The cost should also be compared with the number of leads or new clients that it has...
Custom built display stands
It is quite interesting looking at some of the display stand designs at a large exhibition. Some are extremely basic and rather uninteresting; whereas others have obviously been constructed after a lot of serious thought and design work. If your marketing budget...
Taking the plunge
Taking the plunge and deciding to participate in a trade fair for the first time can be a daunting affair, and you might find it advisable to take on a partner that has the experience of many trade fairs and exhibitions under their hat. The main centre of any exhibit...
Trade show costs
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodation, and promotional literature and items to give...
New Retail Merchandising Unit maximises retail space
Scan Display has launched a range of Retail Merchandising Units (RMU's) specifically designed to allow retailers to capitalise on previously unusable space within shopping centres. Scan's Retail Merchandising Units are manufactured locally in partnership with...
New Retail Merchandising Unit maximizes retail space
 Scan Display has launched a range of Retail Merchandising Units (RMU’s) specifically designed to allow retailers to capitalise on previously unusable space in shopping centres. Shopping centres “Many large shopping centres have areas which are not utilised to...