Trade show displays

Trade show displays are the physical screens, banners and other paraphernalia used to fill a temporary exhibit space at a trade show or trade fair. They vary greatly in size, cost, and complexity, but all are designed to visually represent a specific interest. Companies typically rent exhibit space from show organizers, and then design trade show displays to attract the attention of visitors and attendees at the trade show. Trade show displays usually use bold images and catch phrases in an attempt to lure attendees to their exhibit space so that they can give a sales pitch or hand out trade show literature. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.

Trade fairs as an investment

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development. Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. Contact us at +27 11 447 4777 for more information about our products and services.

Trade Fairs

A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others may only be attended by company representatives (members of the trade) and members of the press, and so trade shows are classified as either “Public” or “Trade Only”. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Planning a display

Planning a display for a trade show is a project that is a is a temporary endeavour, having a defined beginning and end (usually constrained by date, but can be by funding or deliverables), undertaken to meet particular goals and objectives, usually to bring about beneficial change or added value. The temporary nature of projects stands in contrast to business as usual (or operations), which are repetitive, permanent or semi-permanent functional work to produce products or services. In practice, the management of these two systems is often found to be quite different, and as such requires the development of distinct technical skills and the adoption of separate management. This is where Scan Display’s team of professionals can help you out. Contact us at +27 11 447 4777 for more information about our products and services.

Project development stages

Traditionally, project development includes a number of elements: four to five stages, and a control system. Regardless of the methodology used, the project development process will have the same major stages:

  • initiation
  • planning or development
  • production or execution
  • monitoring and controlling
  • closing

In project environments with a significant exploratory element e.g. in Research and development these stages may be supplemented with decision points (go/no go decisions) at which the project’s continuation is debated and decided. Scan Displays project management team are ready to undertake your next exhibition project and will deliver a powerful display on time and guarantee satisfaction.