Africa Oil Week 2019

by | Nov 7, 2019 | Display Booths, Display stands, Events, Exhibition Services

Africa Oil Week 2019: Where the Future of Africa’s Energy and Gas Is Discussed

TheAfrica Oil Week 2019 is hosted at the Cape Town International Convention Centre (CTICC) at 1 Lower Long Street in the Foreshore of Cape Town. The event is considered the leading platform for intelligence collection and transactions for role players in the oil and gas sector on the African continent. The event is hosted from the 4th to the 8th of November 2019, giving participants several days in which to form partnerships, seek investments, offer investments, and participate in meaningful discussions relevant to the industry.

The most prestigious and respected E&P stakeholders in the sector attend the event. Being on the list of participating companies already provides exceptional prestige and opportunities for participants. People from international oil conglomerates, investment companies, and governments are among the participants, and the key players with which attendees can rub shoulders.

With top decision-makers on the attendance list, discussions and workshops on topics of importance are set to impact the future of the industry. Numerous beneficial partnerships are formed at this event with its bidding rounds. Energy ministers from various countries on the continent also attend, giving even more weight to the outcomes of discussions and partnerships.

The ministers attending the event include the US Assistance Secretary for Fossil Energy, the Premier of the Western Cape, and ministers from Uganda, Tunisia, and Equatorial Guinea. The focus includes an in-depth look at what the future holds for the energy and gas sectors, and what can be expected from future energies.

The Africa Oil Week has been CPD certified. This means the event has been certified according to the requirements of Continuing Professional Development (CPD). This describes the activities by professionals in a particular industry committed to the engagement and development of their knowledge, skills, and abilities. The event, therefore, meets the requirements of a proactive development platform for professionals within the oil and gas industries.

Among the Many Notable Speakers Providing Exceptional Insight in the Industry Are:

  • Adewale Fayemi – MD of Exploration and Production in South Africa, as a representative of Total.
  • Karyna Rodriguez – Petroleum Geoscientist from TGS.
  • Ahmet Dik – CEO of Victoria Oil & Gas.
  • Ajay Trikam – Director of Energy from the Western Cape Government.
  • Alan Driscole – Principal Geologist from Beagle Geoscience.
  • Jasper Pejis – Exploration Vice President for BP.
  • Jeremy Asher – CEO of Tower Resources.
  • Richard Nelson – Deputy Coordinator of Power Africa.
  • Thabane Zulu – Director General of the Department of Energy, South Africa.

The above list is indicative of the level of professionalism and influence at the Africa Oil Week. It is by no means exhaustive as several keynote speakers address peer professionals at the event. The event includes an impressive VIP and government attendance programme.

Top brands in the industry sponsor the event and just as many exhibit, so their brands receive tremendous international exposure. Among the many exhibitors are names such as Aveon Offshore, ION, Polarcus, and TGS, to name just a few.

Africa Oil Week is a noteworthy event that puts industry players in the driving seat regarding the future of oil, energy, and gas on the African continent. If you missed this year’s event, make sure to gear up for it next year.

Exhibition Booths

by | Nov 7, 2019 | Exhibition, Exhibition Services, Exhibition Stands

6 Basic Design Tips for Trade-Show Success with Exhibition Booths

Since you will invest a lot of time and money to display your services, brand, and products at trade shows, it makes sense to ensure that your exhibition booths are attractive, functional, and unique. We share a few tips below to help you maximise the potential of your exhibition booths.

  1. Work with Available Space

If the space is restrictive, you need to minimise obstructions, especially stands, display cases, and furniture at the entrance or exit areas of the exhibition booths. You want a natural flow. As soon as visitors feel restricted in their movement, they will become irritated and won’t pay attention to the exceptional displays.

  • Use Vertical Space to Your Advantage

It is not all that easy to stand out from the crowd, especially if all the exhibition booths are of superior design. To this end, enquire if there is a vertical space limit. If not, use the space above your exhibition stand for tower signs, and hang displays or any other type of advert that can draw attention to your stand. This is especially helpful if the trade show is rather crowded. Attendees are likely to see the displays above the booths and follow them to find your particular stand.

  • Work with Fewer Rather Than More Words

Visitors to trade shows have limited time. They are bombarded with information. Give them something easy to remember. Think of a slogan that’s catchy and go with it, rather than use long sentences to convey messages. Grab their attention with the displays by making them memorable with short action verbs and drive the message home with a catchy slogan. Place text at the top part of the booth to minimise the risk of it being obstructed by people passing it.

  • Light Up the Message

Far too many exhibition booths rely on the trade show’s lights for illumination. Be different. Use uplights, downlights, angle lights, LED light boxes, and even colour lights to highlight messages. Create the right mood with lights and use angle lights at the entrance to direct people into the stand.

  • Images Sell More Than Words

People are lazy when it comes to reading, especially if bombarded with thousands of text ads. They scan and they walk past. If you want them to stop, pay attention, and remember, use images. Make sure that the images are powerful or memorable. Go big on this with life-size images to attract attention. The images must be visible, so avoid placement at the bottom part of the stand.

  • Be Creative with Materials

Speak to our consultants about possible materials to use. You can create different textures – highlight your involvement in tech products with aluminium materials for counters or use graphic walls to display nature images if you supply natural products. Smooth and silky materials work well if you operate within the medical industry, while a feeling of ruggedness can be attained with roughly textured materials if you operate a 4×4 dealership.

The above tips are only starting guidelines. Speak to our design consultants for professional assistance in making exhibition booths successful.

Display Booth

by | Oct 21, 2019 | Display Booths, Display stands, Exhibition, Exhibition Stands

Innovative Design Ideas for Display Booths to Attract More Visitors

For a successful exhibition at one of the upcoming trade events, you need a display booth that attracts more visitors. The same old designs simply don’t cut it. Everyone at these events wants to attract visitors. The design of your display booth must be unique for it to be noticed.

We share a few ideas to spark interest, helping you to see how being different can attract more attendees.

Secret Space

Humans are curious by nature. So, when something is hidden or secret, the urge to investigate quickly takes over. But, how can you be secretive?

Enclose your stand, almost as if it’s a cube. With most of the display stands open and airy, the enclosed design will spark interest. With this concept, the visitors must enter to see what’s inside. Don’t disappoint them once they’re in. This is where you must optimise the use of our display walls, event flooring, and lights to create the right highlights. Hand something out, spoil them with beverages and a relaxation area, and give them a reason to talk about their amazing experience.

Mini Spa, Kitchen, or Demo Room

Visitors want something different and they enjoy being pampered. A mini cook-off or spa treatment appeals to the need for attention. Of course, your product doesn’t have to be related to the kitchen or food. You can use the cooking demonstration to explain how your product or service works and then hand out delicious food samples. The same applies to the spa idea. If a scientific approach is more appealing, consider hosting a little science show as if in a lab. Remember to create interest through engagement.

Small Space? Use the Ceiling as a Hanging Space!

Even if your floor space at the Propak Cape event is limited, you can still get your brand noticed. Do so by hanging displays from the ceiling over your booth. Visitors will see the displays from far and come closer to investigate.

Lifestyle Booth

Appeal to the need for relaxation with elegant and inviting couches. Add two trendy hanging chairs and spruce up the ambience with stylish beverages.

Magic for Stopping Power

People are intrigued by the mystique of magicians. Having an experienced close-up magician at your display booth to entertain ensures a large crowd. Add brand power through giveaways or let the magician use some of your products in his or her show.

Virtual Reality – Space Exploration

Create a space where visitors have opportunities to try out virtual reality hardware. Take them to fantasy worlds or let them play games. This type of interactive display booth tends to attract the younger tech-savvy crowds.

Everything you need to stand out at the Wines2Whales event on the 25th of October to the 3rd of November 2019 is available from us. Don’t forget about Windaba from the 4th to the 6th of November and the Africa Oil Week from the 4th to the 8th of November 2019.

We provide trade booths and a range of modular stands according to customer needs. Get in touch for more information about our award-winning stand designs for the above and other exciting display opportunities.

Exhibition Booth

by | Oct 21, 2019 | Exhibition, Exhibition architecture, Exhibition Services, Exhibition stand builders

Your Exhibition Booth – Cool Ways to Attract and Keep Attention

Booking space for an exhibition booth is only the first step. True, pitching up to engage with attendees can be the second step if you make use of our expertise to help your brand stand out at the next event.

Considering that every exhibitor wants to be seen and competes to attract attendees, what can you do to get the best value for time and money with your exhibition booth? Besides letting our team get creative on the layout and attributes, you can think of innovative ways to highlight your brand.

Product Prop

If your firm sells laptops, consider using a large flat-screen television and cardboard design keyboard to give it the feel of a larger-than-life notebook. Add your best brand advert and the visitors will notice. Of course, your exhibition booth may not have all that much space. In this instance, read on as we share more tips on how to make your exhibition booth the talk of the show.

Special Offer – Limited Time

Many event attendees expect discounts and giveaways. Advertise a special offer only available to visitors at the event. Promote the discount through your website, social media pages, and newsletters. But, don’t stop there. Yourdisplay stand must be visible and so must the special.

Forward to Freebies

Swag bags, free beverages, gifts, and discount vouchers are the honeycombs that attract the bees. Make sure that you have enough and advertise them boldly. Everything you give away must have your brand all over it.

Create engagement with competitions at your exhibition booth, enabling attendees to win several small items and have the chance to win something impressive. Announce that attendees must be at your trade stand at a certain time and day for a chance to win the big item.

Go Big or Go Even Bigger

Gigantic swag bags with your brand splashed all over will attract attention. Best of all, the visitors will walk around the trade show advertising your brand. Many more attendees will pop in for their free bags.

Phone-Charging Station

Show you care about customer needs. Add a phone-charging station and offer free beverages for the visitors while they wait. Think about it. The visitors are in your booth, glued to the phone-charging station. They have nowhere else to be and you have their attention. Create interactive displays and use the opportunity to engage with them.

Notebook or Laptop Stations

Provide free Internet access and notebook stations. Add comfortable seating and you have people willing to stay. During this period, your interactive displays run and customer engagement activities are offered.

Selfie Booth

Gone are the days of photo booths. Today, we have selfie booths. Make yours so amazing that visitors will want to stop. Guess what’s in the background? Your brand message is all over it. Every selfie taken is thus an advert for your brand. Create hashtags and provide a range of props to intrigue and inspire. Your exhibition booth will become the hotspot for sharing and posting selfies.

Make the most of events such as the upcoming Wines2Whales, Windaba, and Africa Oil Week. Let us provide you with the ultimate exhibition booth.

Custom Display Stands

by | Oct 21, 2019 | Custom stands, Display stands, Events

Custom Display Stands: How to Engage and Impress Event Attendees

Inspiration may lack when it comes to how you can make a splash with custom display stands. Fortunately, you have us to make your dreams true. With several award-winning custom display stands in our product portfolio, we have all the inspiration we need to make your exhibition booth the new benchmark.

To get you started on ideas for creating engagement at your booth, let’s look at ways to make custom display stands work for you.

Stunt Shows at the Event

Creativity is the key here. Even though an elephant at one of the custom display stands will attract attention, the animal most probably will also fill the entire inside of a booth. But, don’t let that stop you. Do something such as running a sitcom or perhaps a talk show with a celebrity on a stage? Even a little carnival game or a dunk tank with your marketing director on the chair can attract visitors.

A Special Deal Just for the Event

Visitors to trade shows love freebies and specials. Create a deal that’s good enough to have people visit the show just to come to your custom display stand.

Comfort Is King

Sore feet, rumbling tummies, and dry throats are characteristics attendees share by mid-afternoon. Offer your special deal, giveaways, and/or competitions at the same time. Provide fresh water, drinks, and snacks at your booth, plus comfortable seating, and charging stations. By now, you will have addressed their needs. They will be willing to listen and engage.

Let Customers Engage with Your Products

What’s the use of custom design stands if they are not attractive? Once the visitors are at your booth, let them interact with the products. If you sell hair products, let them try them. If your business is in the wine industry, give away sample bottles. If it is food, let the visitors in on some of your secrets. Show them how to prepare their own cupcake designs. If your business is apps, then let the visitors use a few.

Play a Game

Urban gaming is still alive and well. Create a game that can be played at the event. It can even be a photo scavenger hunt or a race for collecting business cards from several exhibitors.

Let People Know Beforehand

Notify you social media fans about your brand presence at the particular event way before the time. Give your customers free entry tickets to visit your booth. People enjoy being VIP guests. Reserve a few VIP tickets for your best clients.

Contact industry bloggers, the local reporter, and a few of your favourite publications beforehand to let them know you will be at the event. Mention the event in your email newsletters. Even though you are one of many exhibitors, everyone benefits if more visitors attend.

Let Your Stand Be Visible

Elegant, chic, cool, trendy, functional, and fun are words that spring to mind when considering the overall feel you can create for your booth. Consider the image you want to portray, and we will do the work with our custom display stands.