Windaba

by | Oct 21, 2019 | Display stands, Events, Exhibition

Windaba Once Again Impressed in October 2019

If you missed the ninth annual Windaba conference hosted in Cape Town at the start of October, don’t despair. You will get another chance to visit the premier international wind energy event next year. This year’s conference was hosted at the Cape Town International Convention Centre from the 8th to the 9th of October.

Windaba is the leading power and wind energy event in the country and worth attending if you are interested or operate within the renewable energy sector.

Windaba October 2019 was made possible by the South African Wind Energy Association and the Global Wind Energy Council. Influencers and many government representatives attended. Important decision-makers and numerous stakeholders participated in the discussions about the future of wind energy supply in Africa.

As many as 500+ exhibitors displayed their products and brand messages. With the visitors to Windaba already in the market for renewable energy products, exhibitors benefited from having their target audiences right at their booth entrances.

With the conference in its ninth year, it has become almost a household name in the wind energy circles. Several top delegates attended to support the focus on creating sustainable energy sources for the people of Africa. The Minister of Mineral and Energy Resources, Gwede Mantashe, also attended this year’s Windaba.

Among the delegates to this year’s Windaba were OEMs, investors, and bank representatives, as well as insurers.

Minister Gwede Mantashe was one of the key speakers at the conference. He noted that conventional electricity supply is too expensive, thereby verbalising what is on the minds of many South Africans. In his address, Minister Mantashe noted the importance of wind power for energy creation. With government also showing interest in wind energy supply, it is certainly good news for service providers and inventors hoping to promote wind energy in Africa.

Why You Should Not Miss Out on the Opportunity to Attend and Exhibit at the 2020 Windaba

The next Windaba event will be hosted in October 2020. If you missed out on the opportunity to have a display stand at the premier wind energy event this year, book your spot early for next year.

Delegates to the event have opportunities to participate in discussions, learn more about wind energy supply trends, and gain a better understanding of trends in the industry. You should attend if you want to brush up on your knowledge of renewable energy supply, are a supplier of wind energy products, and want to find out more about solutions from your peers in the industry.

You will also get to network with influencers and experts from government departments, the environmental engineering sector, and operations and maintenance service providers.

Still on the topic of energy sources, the Africa Oil Week is just around the corner. The event will be hosted in Cape Town from the 4th to the 8th of November 2019, also at the Cape Town International Convention Centre. According to the Africa Oil Week website, as many as 29 ministers will attend. You can download a brochure for the prestigious event from their website.

Whether you intend to exhibit at the Windaba 2020 event or the Africa Oil Week, you can rely on us for an extensive range of display stands.

Exhibition Stands

by | Sep 27, 2019 | Custom stands, Display stands, Exhibition Stands

How to Unleash the Power of Display: Create Unforgettable Exhibition Stands

Research on exhibition stands shows most trade-show visitors have buying power, so every visitor is a potential buyer. Having a booth at a trade show provides tremendous brand exposure and income-generating potential. But this is true for every exhibitor; if your competitors exhibit at the same trade show, you have to pull out all stops to make your booth stand out from the rest of the exhibition stands. You have limited space and time to make an impact and create an unforgettable experience for visitors. To this end, follow these tips on how to get the most from trade shows with great exhibition stands. Before you start with the design or selection of the booth, you must understand your goals. List them in order of priority. What do you want to achieve? Who is your audience? What brand message do you want to convey? What do you sell?

Everyone Has A Story – Tell Yours with Passion

Limited time and space mean you cannot waste money with a vague message. Don’t make your booth a mere space filler. It either fades into the background or makes an impact. To do so, you need to tell your brand’s story in a striking way. If told right, it makes your brand offering more valuable. You want the audience to listen, see, ask, learn, buy, and become loyal supporters. Think of ways to tell the story in a way that creates interaction with the visitor. Every element must work together to bring the visitor to your call to action – and thus the desired outcome:

  • Does the lighting highlight the brand message?
  • Does the layout lead the visitor through the journey?
  • Does the counter provide exhibition possibilities?
  • Does the colour scheme support the story and the feel you want to create?
  • Is it an immersive experience?

Create an environment in which the visitor becomes part of the brand, gets the opportunity to ask questions and receive answers. They must explore. The banners, walls, flooring, lighting, LED light boxes, furniture, and brochure stands all work together to create that immersive and positive environment.

Give Visitors What They Want

Exhibition stands form part of a larger event. For the duration of the event, the brands have set addresses. As such, your booth has only one store front. You have to create a welcoming atmosphere. Visitors want to relax and they want to be entertained. Give them both. People are creatures of comfort. Create an environment with all the comforts they want, such as inviting seats, a bottled-water bar, beverages and snacks, interactive displays, information kiosks, and demonstrations. Give visitors opportunities to participate in demonstrations.

What do you want after a long day of visiting exhibition stands? You are thirsty, hungry, and tired. You want a welcoming oasis where you can linger longer. Re-energise your visitors with displays using bold colours and eye-catching messages. Create the “Wow!” factor and give them something to take home.

Unleash the power of your brand with our design expertise and award-winning exhibition stands. Get in touch for professional assistance to create showstopping spaces for all your trade-show events.

Roll-Up Banners

by | Sep 27, 2019 | Advertising, Banner displays, Display stands

Jaw-Dropping Roll-Up Banners: Tips for Showstopping Designs

Roll-up banners are vital tools for exhibitors and businesses to introduce brands, products, and services to people walking or driving past them. These marketing tools are perfect for creating interest and getting people to know the brand better, even if they have not yet stopped to ask about what the message entails. Most roll-up banners are designed to present the message at the eye level of the average person. This means messages are best displayed at heights of 1,7 to 1,8 m. The idea is to have people feel that the messages are addressed to them personally, almost as if they are in conversation with the advertising material.

This type of advertising tool is useful in many situations:

  • Product launches.
  • Announcements of new business ventures.
  • Highlighting specific events, products, services, or features.
  • Announcing special offers.
  • Directing visitors through an exhibition stand.
  • Showing the path to an exhibit.

With these applications in mind, consider how much or how little to put on the medium. Keep in mind that the people mostly see the messages while they are walking or driving past. They are not standing still and cannot read everything. This makes it essential to create balance in text, colour, design, graphics, and layout. You cannot convince every visitor to try or buy, but you can create a lasting impression with a desired outcome for the intended audience. Here are a few top tips for creating jaw-dropping roll-up banners to unleash the power of visual display for driving visitors to your booth or getting them to support your business:

  1. Create A Logical Flow. Though people read from the top of a page to the bottom, you do not have all that much space to work with. In addition, the display is at eye height, so you want to take advantage of the left-to-right reading pattern of the viewer. To this end, include only what is a definite must-have on the medium, such as the logo, slogan, call to action, and contact information. Think of it as the hook and bait at the end of the fishing line. You only need their interest and once you have it, you capture the rest of their attention, much like catching a fish. The sales team provides the rest of the information to help the visitor make an informed decision.
  2. Place the Core Message Above All Others. The reader sees the first message at the top first. And if anything is remembered, it is the message at the top, which is why you want the attention-grabbing feature right at the top. This can be the web address or a photo of a product. It is the first contact with the brand and must be impressive to be memorable.
  3. Use Colour to Support the Message. True, for a small business not surrounded by many other banners, the roll-up is already effective, simply because it is there where nothing else is being displayed. When it comes to the trade-show environment, it is one of many and thus harder to see and remember. Fortunately, a play on colour can make the difference. Use colour hues that work with your logo and brand colours but make sure the colours highlight the message. Though a bright, neon colour can have a head-turning effect, it does not necessarily make it easy for the visitor to see and read the message.
  4. One Image Equals A Thousand Words. Yes, it might be a cliché but you have limited space. A powerful, high-quality image of at least 300 dpi before printing is essential.

Get Professional Help

Let our design and print experts turn your roll-up banners intopowerful advertising tools. Get in touch for a quotation and advice.

FIATA World Congress

by | Sep 27, 2019 | Events, Exhibition architecture, Exhibition Services

FIATA World Congress: Exciting Event in Cape Town for Freight Forwarders

If you have not registered for theFIATA World Congressto be hosted in Cape Town from 1-5 October 2019, do so immediately. It is the most exciting event for freight forwarders and logistics providers in the world.

Who is FIATA?

The International Federation of Freight Forwarders Associations – the largest non-governmental association of its kind. The association represents more than 4000 players in the industry in over 150 countries.

Who hosts the FIATA World Congress?

FIATA and the South African Association of Freight Forwarders (SAAFF) host this year’s World Congress in South Africa.

How many participants and exhibitors can you expect?

A whopping 1200 participants and 60 exhibitors have already registered for the 2019 FIATA World Congress.

How many hours of networking are available?

With 15 potential hours of networking, it is an event not to miss. Brand exposure, the ability to develop long-standing and trusted business relationships, and getting your firm noticed are among the many reasons to exhibit at or, at the very least, attend the 2019 edition of the FIATA World Congress.

Should you attend?

Yes, if you want to rub shoulders with key players, stakeholders, and influencers in the freight and forwarding industry. It is an event for all stakeholders in the industries of customs and excise, logistics and distribution, and freight and forwarding. If you fall in one of the categories listed below, it is an event you simply must attend and that should be high on your priority list:

  • Director, general manager, or president of the company.
  • Chief executive officer.
  • Buying officer.
  • Sector director.
  • Manager in the supply chain, fleet operation, finance, or business-development domain.
  • Logistics-planning consultant.
  • Customs and excise officer.
  • Industry supplier.
  • Freight forwarder.
  • Student a relevant to logistics or freight forwarding qualification.
  • Import & export officer.

The FIATA World Congress is relevant to businesses and stakeholders in the following sectors:

  • Cargo handling.
  • Health and safety.
  • Customs and clearance.
  • Border management.
  • Government departments.
  • Logistics, distribution, and warehousing.
  • Port management.
  • Insurance.
  • Cargo-tracking systems.
  • Port and terminal security.
  • Marine.
  • Supply-chain management.
  • Payment management.
  • Information and communications technology.
  • Financial services.
  • Transportation.

Freight forwarding plays an integral role in successful international trade. Sponsoring, attending, or exhibiting at the FIATA World Congress thus hold several benefits for your company, including, but not limited to:

  • Participation in international discussions on topics surrounding freight and forwarding.
  • Networking with thousands of visitors and a plethora of exhibitors.
  • Getting brand exposure.
  • Developing long-standing business relationships.
  • Creating valuable sales leads.

The jam-packed programme includes various social events and activities for accompanying people, such as wine and Bo-Kaap tours. It also includes discussion forums, top speakers addressing highly relevant issues in the industry, and group discussions, in addition to exciting exhibitions.

Do not miss out on the opportunity to be part of the exhibitors, participants, or sponsors of this event because it provides a powerful platform for discussion, growth, and networking in the industry. Register to exhibit at the event and get in touch with our team to help you make the best possible impression with a superb exhibition stand at the 2019 FIATA World Congress.

Innovation Summit

by | Sep 27, 2019 | Events, Exhibition, Exhibition stand builders

SA Innovation Summit 2019 – Superb Platform for Innovative Thinking and Technology

The SA Innovation Summit is the leading events platform for entrepreneurs in South Africa. This year’s event was hosted from 11 to 13 September 2019 in Cape Town. The 2019 theme was “From Africa to the World” with the focus on true leadership aimed at being the change and the capacity builder. In addition, it was about showcasing entrepreneurial talent. With over 450 entrepreneurs, more than 150 investors, and as many as 600 companies on the attendance list, it is certainly an event that represents the creative and innovative spirit of South Africa very well. The event has something for everyone. Everything from striking exhibits and incredible learning opportunities to exceptional networking potential and unforgettable keynote deliveries form part of the exciting programme.

Innovation Summit – Value Proposition for Entrepreneurs

It provides an opportunity to learn from the industry gurus and influencers. The event also provides a myriad of networking opportunities, ways to find new markets, and a place to pitch concepts to investors. It is the event to attend if you want to be inspired or seek funding for innovative new ideas.

Innovation Summit – Identify Investment Opportunities

Where else can you discover such a variety of concepts, the most innovative new ideas, proven approaches, and tech start-ups to fund? With access to over 1500 entries, a range of masterclasses and several panel discussions, it is an event that potential investors simply must attend.

Headhunt Talent

Recruit top-tier talent for your business by making use of all the opportunities available at the event. Exploit the platform to expand your company’s support incentives and programmes for new companies. Use the event to host workshops and position your firm as a leader in your particular industry.

Full Programme to Attract and Retain Interest

TheSA Innovation Summit is about creativeness, technology, design, and invention. It is about the people who take challenges head-on and are agents of change. To this end, the event programme reflects the true spirit of the entrepreneurs attending the event. It includes keynote deliveries by local industry and thought leaders, researchers, and experienced entrepreneurs. The summit has an annual programme and this year’s offering did not disappoint. It included the launch of three crowdsourcing campaigns, the building of innovative ecosystems, and panel discussions on topics such as artificial intelligence investment, innovation in justice, and accelerating incubators. It also included pitching dens and lessons founders learnt on their entrepreneurial journeys. Panel discussions, furthermore, focused on topics related to the ethics of investors and commercialisation into Africa, to name only a few. If you have missed this year’s SA Innovation Summit in Cape Town, make sure you are at the next event.

Plan Your Exhibition at the Next Event

Though there is enough time to prepare for your business’s involvement or the pitching of your entrepreneurial concept for the upcoming event in 2020, it is vital to start early. Contact our professional design and print team for expert help to design, print, and manufacture your exhibition stand at the next SA Innovation Summit.