Stand Building for Festive Events

by | Dec 11, 2019 | Advertising, Custom stands, Display Booths, Events

Stand Building for Festive Events: 7 Tips to Get You Going

 

Your stand can either fade into the décor of the exhibition or make a lasting (and positive) impression. By following the stand building for festive events tips below, you can set the design path to a successful booth at any event.

 

  1. Space is Limited

Space equals money and with limited space, you want to maximise the area usage. Confirm how much space you have to work with before you start building the stand. Festive events are all about visitors being able to walk through and utilise your stand without having to navigate through narrow entrances. Remove all obstacles at the entrance and exit points that can hinder natural movement through the stand. Set up meeting spaces to the back of the booth, allowing people to come in and walk around without having to wait for others to complete their conversations with your salespeople.

 

      2.   Choose the Right Colours

Keep with the event theme. If it is Christmas, then red, green, white, gold or silver are expected colours. If your brand doesn’t have any of the colours in the brand logo or message, don’t despair, because you can still decorate in your colours and add one of the expected colours that fits with your brand colours. If blue is the main colour of the brand, you can add white as the contrasting colour or work with blue and silver.

 

  1. First Impressions Count Really Do Count

Your stand competes with many other superbly designed booths for attention. Expect most of the booths to maximise on the festive event theme. To stand out, you need to do something different without ignoring the festive theme. Use lights to highlight and pay attention to the floor. It is about the entire experience, which is why you need to think about your choices when it comes to walls, layout, ad messages, handouts, seating, comfort and enjoyability of the visit to your booth. Think what will create a strong message and superb first impression. Angled light boxes with attention grabbing ad messages at the entrance can help to create interest and thus enticement to explore the surrounds.

 

  1. No Graphics?

It is about visual enticement. With limited space and time to grab attention and retain it you need to work with powerful graphics as opposed to loads of text. Choose images and graphics that can convey targeted messages without extensive wording or explanations.

 

  1. Text Must Be Bold and Limited

Keep text to a minimum, but make sure every text message is at eye level and highly visible. Short, powerful and memorable text messages work rather than long form copy messages.

 

  1. Use Various Types of Materials

Sometimes materials that would otherwise not work together, can be used to create interesting stands. Use aluminium, glass, plastic and fabric in unique combinations rather than just working with one type of texture.

 

  1. Tech Society Means Tech-Hungry Visitors

Add display or information kiosks for more interaction. Use light dimming effects. Make sure the sound equipment is top-notch if you play music or announcements. You want the visitors to appreciate your mastery of technology without overwhelming them. Utilise virtual reality for demonstrations of your products or services. Have apps ready for download and interactive gaming where relevant.

 

Get help from professionals to make your booth truly pop at the next festive event by making use of our design expertise.

Festive Display Stands

by | Dec 11, 2019 | Brochure Stands, Display stands

How to Attract More Visitors to Festive Display Stands

Festive display stands, similar to any themed-event booths, must have specific elements to make them stand out. Below are a few tips to help with the design and set-up of festive expo stands.

 

Use Designers and Exhibition Staff Members

The designers of display stands understand the principles of effective design to create stunning showcase spaces. The exhibition staff members are the live parts of the exhibition. Though all expo spaces must be designed to be interactive and effective display spaces with or without the presence of staff members, the full potential of a booth can only be realised if the exhibition staff members understand that festive means friendly, helpful, professional and joyful. This means they must have happy faces as even the most festive of display stands can become a dreadful place if the staff members are all but inviting.

 

Help Festive Event Goers to Find Your Display Stands

If you invited clients to the exhibition, trade show or market, make sure they know how to get to your booth. Provide them with downloadable directions to the exhibition and instructions from the entrance gates in getting to your booth. You can also use indicative boards along the way showing the path to your booth.

 

Use Technology to Arrange for Matchmaking

Study the attendee list and target relevant event goers with ads or invites for freebies or meetings at your display booth. Have staff members ready to engage and to make sure the attendees feel welcome when responding to your invites.

 

Freebies

People love giveaways and especially over the festive period. Make sure the freebies you hand out are practical, memorable, branded and things they will want to show others. Also add free foods and drinks to the collection.

 

Subtle Message

In line with the particular festive period, add décor that fits and creates an atmosphere of joyfulness. Your booth should not shout. Instead, the message should be subtle, but effective.

 

Games Galore

If it is festive, then there must be games for all. Create a free to enter the competition for the day of the event and make sure people can see what to do. Have the draw on the event day at a certain time as this will ensure that visitors will return to the booth later on in the day.

 

Comfort sells

After a day of festivities, people want to rest. Indeed, many may go home early because they are thirsty, hungry and tired. Give them a place to rest,  as well as refreshments and freebies in a comfortable setting. With festive display stands, you can add more seating and refreshment stations. Have your marketing material ready at these stations to help them remember who it was that took care of their needs first.

 

Use Professional Designers

Make use of our expertise in the design of award-winning festive display stands to make sure your booth draws in more people. From walls to lights and modular booths are available from us. Get in touch to discuss your particular event requirements.

Meetings Africa 2020

by | Dec 11, 2019 | Display stands, Events, Exhibition

Meetings Africa 2020 Focusses on Shared Economies

 

Meetings Africa 2020 will be hosted in Johannesburg at the Sandton Convention Centre from 24 to 26 February 2020. It is considered the epitome of international travel, tourism and recreational services events.

 

The focus of expo is the highlighting of the continent as a prime tourism destination. During the expo, an extensive view is given about the travel industry on the continent. The exhibition is a superb spot for meeting influencers in the industry and developing an international network of experts, investors and key role players.

 

For visitors to the expo, it also represents the ideal place for booking holiday trips to places across the continent. With the aim of the event being to create a platform for business to business networking and business to client marketing exposure, it covers the entire spectrum of tourism, travel, recreational, and hospitality services on both the business- and client-side of things.

 

A diverse range of brands, services, products, and opportunities are displayed and introduced during the event. Industry professionals meet up to promote the continent and create awareness of Africa as a holiday destination.

 

It will be the 15th event, and as such, the event is expected to be exceptional. It is hosted by the South African National Convention Bureau (SANCB). Trade exhibitors have been invited to showcase their offerings at the event whilst interested attendees are invited to book tickets early on.

 

The Pan-African trade event has the theme of Shared Economies for 2020. This highlights the collaboration needs of industry professionals and the importance of working together as a continent because tourism is key to improving the economies on the African continent.

 

Products from many countries will be on display. In addition, the Meetings Incentive Conference and Exhibition (MICE) will add the discussion and decision-making element to the event.

 

With thousands of meetings taking place between exhibitors and visitors, it is an event not to miss as a trade exhibitor or buyer. The impact of the MICE players is huge as it affects not only the tourism industry, but also larger economies because of the positive ripple effect of job creation and business opportunities.

 

The event targets from travel agencies to associations, event planners, executives, and booking agencies. Exhibitors benefit from opportunities to meet with more than 400 qualified hosted buyers in face-to-face meetings. A targeted business match-making platform is in place and industry peers can network across the different sectors. Participants can launch their new products or be introduced to such, have opportunities to network, in addition to gaining information through educational sessions.

 

Participants from cruise liners to spa resorts, conference organisers, travel publications, accommodation providers, and tourism authorities form part of the participant and buyer lists. PR agencies, marketing companies, incentive houses, association buyers, and sales agents also participate in the expo. The participating country list is impressive whilst people and organisations from countries such as Argentina, France, Singapore, Sweden, Kenya, China, and Korea, to name only a few, are expected at the event.

 

Thousands of visitors are expected with the estimated exhibitor count at more than 500. It is a must-visit and participate event. Join other role players, exhibitors, and buyers at the significant Meetings Africa 2020 expo.

AfricaCom 2019

by | Nov 7, 2019 | Display Booths, Events, Exhibition Services

AfricaCom 2019 in Cape Town: Must-Attend Event on Digital Tech & Telecoms

If digital technology is of interest to you, then the AfricaCom 2019 conference and exhibition to be hosted from the 12th to the 14th of November at the Cape Town International Convention Centre (CTICC) in Cape Town, South Africa is an event you don’t want to miss.

Noted by some as one of the top five events of its kind in Africa, the event brings together communication and connectivity role players who are critical to the digital revolution on the African continent.

With 15 000 attendees, a whopping 450 notable speakers, and 500 exhibitors participating in the AfricaCom 2019, it is easy to understand why it is considered such a significant event. With broad-spectrum support, the event is where anyone interested in Africa-based telecommunications and technology can meet.

Whether your firm operates within the connectivity sphere or is involved in one of the disruptive technologies, the content of the conference, together with the offerings of exhibitors, is something to cherish. Everything from digital services to disruptive technologies, ITC strategies, and connection technology come under the spotlight at the conference and exhibition.

For participants who are more focused on technology, the AfricaTech event running with AfricaCom 2019 is the place to be. It is focused on topics ranging from data centre management to Fintech, AI, and IoT, to name just a few topics of interest.

Connectivity industry players and interested parties appreciate the in-depth discussions, workshops, demonstrations, and keynote deliveries regarding digital video distribution, wholesale telecommunications, and 5G.

The organisers have also invited visitors to enjoy a drink with them at the opening of the AfricaCom and AfricaTech 2019 event at the on-site bar. Of course, this provides ample opportunities for networking with influencers in the digital and telecommunication industries. Tech DJs entertain while attendees mingle and exchange business cards on Tuesday the 12th of November 2019 at the AfricaTech Centre Stage Bar.

As with many such events, the place of hosting is just as important. The event is hosted at the CTICC, noted for superb facilities, a central location, and ample parking spaces. The CTICC is located at 1 Lower Long Street in the prestigious Foreshore of Cape Town near top hotels.

With 450 speakers at the event, it is hardly possible to give recognition to each of them. A few of the speakers set to address important topics at the conference are:

  • Prof. Brian Armstrong – Chair of Digital Business at Wits Business School.
  • Lunga Newman – Industry architect from Old Mutual.
  • Mandla Magagula – Blockchain consultant from Rand Merchant Bank.
  • Navindran Naidoo – Executive at network design and planning from the MTN Group.
  • Joseph Hundah – CEO of Econet Media.
  • Cassandra Enyan – Head of Android Platform Partnerships from Google.
  • Warren Hero – CDO from Webber Wentzel.
  • Ben Roberts – CTIO from Liquid Telecom.
  • William Mzimba – CEO of Vodacom Business Group.
  • Hon. Paula Ingabire – Minister of ICT & Innovation from Rwanda.

The speaker list is impressive by any standard. Many more speakers of note also participate in the conference. For more information on the AfricaCom 2019, visit the CTICC website www.cticc.co.za, and for assistance in creating an exhibition booth that will make your company stand out, get in touch with our team at Scan Display.

Mining Indaba 2020

by | Nov 7, 2019 | Events, Exhibition architecture, Exhibition Stands

Mining Indaba 2020 Planned to Be Bigger Than Ever

The Mining Indaba 2020 is set to be hosted for the 26th time next year. The Cape Town International Convention Centre (CTICC) at 1 Lower Long Street in the Foreshore of Cape Town is where it all will happen.

This coming event is expected to be even more impressive than previous events, as more space has been allocated to the junior and mid-tier participants at the Investment Pavilion. The organisers are planning the Mining Indaba 2020 to be bigger than ever.

The CTICC is located close to the V&A Waterfront, where several of the top hotels of Cape Town can be found, in addition to numerous entertainment options ranging from harbour cruises to fine dining.

If your company operates within the mining industry or you report on the sector, then this is one event not to miss. It is noted as the largest and most important of its kind on the African continent.

The main stage will be used for hosting presidents and ministers from around the world alongside CEOs from companies in the industry. Several industry experts at all levels of the supply chain will address topics of critical importance. Such topics range from sustainability measures to climate change and the reduction of the carbon footprint for the next ten years.

The giants in the industry will participate and exhibit at the formidable event. Trailblazers, influencers, and disruptors of the future are expected to rub shoulders, making attendance essential for networking with the best-of-the-best in the industry.

The 3 Main Reasons to Attend the Mining Indaba 2020 Are:

  • Staying abreast with what is coming, what is trending at the moment, and which partnerships and strategies are to take centre stage during the next ten years.
  • Learn about the drivers in the industry and how they will affect businesses operating within the mining sector.
  • Participate in networking and partnership opportunities over the course of four days.

The 3 Reasons Companies Sponsor the Event:

  • Optimise exposure opportunities for better deal-making and partnership structuring.
  • Gain greater exposure to role players in the industry.
  • Increase brand awareness for credibility in securing new business deals.

Why Businesses Attend for Match-Making:

  • Ample networking opportunities.
  • Introduction to suitable project financiers.
  • Access to investment funding opportunities.

Why Companies Exhibit:

  • Gain international exposure with several large media corporations attending, including but not limited to Bloomberg, Dow Jones, Reuters, Business Day TV, and CNBC.
  • Position your brand amongst the giants in the industry.
  • Connect with executives from top companies and government organisations.
  • Create a deal-making platform.
  • Showcase products and services.

Companies can host their own round tables for the week, set up networking hubs, and make use of several advertising opportunities. Whether sponsoring or exhibiting, having an award-winning stand or space at the eventwill add to your company’s prestige.

If you haven’t yet booked space or connected your brand with the Mining Indaba 2020, do so right away. Visit their website at www.miningindaba.com for more information about the event. Speak to our consultants should you require help with the creation of an exhibition space at the event.