Pulling them in

The whole point of taking part in a trade fair or exhibition is to increase your client base and make new contacts within your section of the industry. In order to do this you have to attract potential clients to your display stand. No-one is going to want to even come near your display if it’s a drab affair. Your presence has to be announced loud and clear for all to see – they must be attracted by what they see and they must want to see a little more. The key thing is the design of your display stand – it has to be eye-catching and it has to pull in the crowds. The best way of achieving this is to have a company such as Scan Display as your partner – a company that knows the exhibition world backwards and who can take over the design and construction of your stand from start to finish.

Design samples

It is only natural for any display company to claim that its products are the best on the market and that it can produce the best display stand for you, and any company would be foolish to engage such a company without taking a good look at some samples of its work. This is why you’ll find masses of information about Scan Display on our website. There are examples of the many display stands we have designed and constructed for some of South Africa’s top companies, pictures of some of our products and a listing of the awards we have won. In order for a display stand to click it has to portray your products or services as well as the company image you want to get across to the public. You be the judge – take a look at some of our award winning displays and see for yourself.

Display stand design

The most important element of your display at a trade show or exhibition is the display stand, and there is nothing to beat a display stand that has been professionally designed and constructed. Scan Display was established in 1996 and is a group of professionals who specialize in the design and building of exhibition displays. The team includes interior designers, graphic designers and exhibition architects, and they have won a number of top awards for their designs. Scan Display can take over the whole of the design and construction of your display stand and will even assemble it and later strike it down at the trade show venue.

Choosing exhibition architecture

A trade show usually runs for only a few days, and during that short time it’s up to your display stand and the people who man it to make your company’s presence felt. The correct choice of exhibition architecture combined with a careful selection of staff can and will determine the success or failure of your investment. Your staff should be friendly, well informed and well educated, and should all be fully briefed on what is expected of them during the show. A distinctive uniform of some sort will always leave a lasting impression on attendees, whereas a casual sweater and jeans will give a bad impression of your company. Above all, though, comes the selection of the best exhibition architecture for your display, and with a team of professionals such as Scan Display to back you will give you a head start over the competition.

Graphics & Artwork

Graphic design and its associated artwork will play an important role in the overall success of your display stand, especially in the message that you are trying to portray to trade show attendees. You should certainly give due consideration to having the design custom made by a professional team such as that employed by Scan Display. Artwork can be specifically geared towards the theme of the exhibition in question and should also comply with any conditions laid down in the show’s Exhibitor Manual, which is published by the organizers. Scan Display will be happy to organize any design work for you.