Display Booth

by | Oct 21, 2019 | Display Booths, Display stands, Exhibition, Exhibition Stands

Innovative Design Ideas for Display Booths to Attract More Visitors

For a successful exhibition at one of the upcoming trade events, you need a display booth that attracts more visitors. The same old designs simply don’t cut it. Everyone at these events wants to attract visitors. The design of your display booth must be unique for it to be noticed.

We share a few ideas to spark interest, helping you to see how being different can attract more attendees.

Secret Space

Humans are curious by nature. So, when something is hidden or secret, the urge to investigate quickly takes over. But, how can you be secretive?

Enclose your stand, almost as if it’s a cube. With most of the display stands open and airy, the enclosed design will spark interest. With this concept, the visitors must enter to see what’s inside. Don’t disappoint them once they’re in. This is where you must optimise the use of our display walls, event flooring, and lights to create the right highlights. Hand something out, spoil them with beverages and a relaxation area, and give them a reason to talk about their amazing experience.

Mini Spa, Kitchen, or Demo Room

Visitors want something different and they enjoy being pampered. A mini cook-off or spa treatment appeals to the need for attention. Of course, your product doesn’t have to be related to the kitchen or food. You can use the cooking demonstration to explain how your product or service works and then hand out delicious food samples. The same applies to the spa idea. If a scientific approach is more appealing, consider hosting a little science show as if in a lab. Remember to create interest through engagement.

Small Space? Use the Ceiling as a Hanging Space!

Even if your floor space at the Propak Cape event is limited, you can still get your brand noticed. Do so by hanging displays from the ceiling over your booth. Visitors will see the displays from far and come closer to investigate.

Lifestyle Booth

Appeal to the need for relaxation with elegant and inviting couches. Add two trendy hanging chairs and spruce up the ambience with stylish beverages.

Magic for Stopping Power

People are intrigued by the mystique of magicians. Having an experienced close-up magician at your display booth to entertain ensures a large crowd. Add brand power through giveaways or let the magician use some of your products in his or her show.

Virtual Reality – Space Exploration

Create a space where visitors have opportunities to try out virtual reality hardware. Take them to fantasy worlds or let them play games. This type of interactive display booth tends to attract the younger tech-savvy crowds.

Everything you need to stand out at the Wines2Whales event on the 25th of October to the 3rd of November 2019 is available from us. Don’t forget about Windaba from the 4th to the 6th of November and the Africa Oil Week from the 4th to the 8th of November 2019.

We provide trade booths and a range of modular stands according to customer needs. Get in touch for more information about our award-winning stand designs for the above and other exciting display opportunities.

Custom Display Stands

by | Oct 21, 2019 | Custom stands, Display stands, Events

Custom Display Stands: How to Engage and Impress Event Attendees

Inspiration may lack when it comes to how you can make a splash with custom display stands. Fortunately, you have us to make your dreams true. With several award-winning custom display stands in our product portfolio, we have all the inspiration we need to make your exhibition booth the new benchmark.

To get you started on ideas for creating engagement at your booth, let’s look at ways to make custom display stands work for you.

Stunt Shows at the Event

Creativity is the key here. Even though an elephant at one of the custom display stands will attract attention, the animal most probably will also fill the entire inside of a booth. But, don’t let that stop you. Do something such as running a sitcom or perhaps a talk show with a celebrity on a stage? Even a little carnival game or a dunk tank with your marketing director on the chair can attract visitors.

A Special Deal Just for the Event

Visitors to trade shows love freebies and specials. Create a deal that’s good enough to have people visit the show just to come to your custom display stand.

Comfort Is King

Sore feet, rumbling tummies, and dry throats are characteristics attendees share by mid-afternoon. Offer your special deal, giveaways, and/or competitions at the same time. Provide fresh water, drinks, and snacks at your booth, plus comfortable seating, and charging stations. By now, you will have addressed their needs. They will be willing to listen and engage.

Let Customers Engage with Your Products

What’s the use of custom design stands if they are not attractive? Once the visitors are at your booth, let them interact with the products. If you sell hair products, let them try them. If your business is in the wine industry, give away sample bottles. If it is food, let the visitors in on some of your secrets. Show them how to prepare their own cupcake designs. If your business is apps, then let the visitors use a few.

Play a Game

Urban gaming is still alive and well. Create a game that can be played at the event. It can even be a photo scavenger hunt or a race for collecting business cards from several exhibitors.

Let People Know Beforehand

Notify you social media fans about your brand presence at the particular event way before the time. Give your customers free entry tickets to visit your booth. People enjoy being VIP guests. Reserve a few VIP tickets for your best clients.

Contact industry bloggers, the local reporter, and a few of your favourite publications beforehand to let them know you will be at the event. Mention the event in your email newsletters. Even though you are one of many exhibitors, everyone benefits if more visitors attend.

Let Your Stand Be Visible

Elegant, chic, cool, trendy, functional, and fun are words that spring to mind when considering the overall feel you can create for your booth. Consider the image you want to portray, and we will do the work with our custom display stands.

Windaba

by | Oct 21, 2019 | Display stands, Events, Exhibition

Windaba Once Again Impressed in October 2019

If you missed the ninth annual Windaba conference hosted in Cape Town at the start of October, don’t despair. You will get another chance to visit the premier international wind energy event next year. This year’s conference was hosted at the Cape Town International Convention Centre from the 8th to the 9th of October.

Windaba is the leading power and wind energy event in the country and worth attending if you are interested or operate within the renewable energy sector.

Windaba October 2019 was made possible by the South African Wind Energy Association and the Global Wind Energy Council. Influencers and many government representatives attended. Important decision-makers and numerous stakeholders participated in the discussions about the future of wind energy supply in Africa.

As many as 500+ exhibitors displayed their products and brand messages. With the visitors to Windaba already in the market for renewable energy products, exhibitors benefited from having their target audiences right at their booth entrances.

With the conference in its ninth year, it has become almost a household name in the wind energy circles. Several top delegates attended to support the focus on creating sustainable energy sources for the people of Africa. The Minister of Mineral and Energy Resources, Gwede Mantashe, also attended this year’s Windaba.

Among the delegates to this year’s Windaba were OEMs, investors, and bank representatives, as well as insurers.

Minister Gwede Mantashe was one of the key speakers at the conference. He noted that conventional electricity supply is too expensive, thereby verbalising what is on the minds of many South Africans. In his address, Minister Mantashe noted the importance of wind power for energy creation. With government also showing interest in wind energy supply, it is certainly good news for service providers and inventors hoping to promote wind energy in Africa.

Why You Should Not Miss Out on the Opportunity to Attend and Exhibit at the 2020 Windaba

The next Windaba event will be hosted in October 2020. If you missed out on the opportunity to have a display stand at the premier wind energy event this year, book your spot early for next year.

Delegates to the event have opportunities to participate in discussions, learn more about wind energy supply trends, and gain a better understanding of trends in the industry. You should attend if you want to brush up on your knowledge of renewable energy supply, are a supplier of wind energy products, and want to find out more about solutions from your peers in the industry.

You will also get to network with influencers and experts from government departments, the environmental engineering sector, and operations and maintenance service providers.

Still on the topic of energy sources, the Africa Oil Week is just around the corner. The event will be hosted in Cape Town from the 4th to the 8th of November 2019, also at the Cape Town International Convention Centre. According to the Africa Oil Week website, as many as 29 ministers will attend. You can download a brochure for the prestigious event from their website.

Whether you intend to exhibit at the Windaba 2020 event or the Africa Oil Week, you can rely on us for an extensive range of display stands.

Exhibition Stands

by | Sep 27, 2019 | Custom stands, Display stands, Exhibition Stands

How to Unleash the Power of Display: Create Unforgettable Exhibition Stands

Research on exhibition stands shows most trade-show visitors have buying power, so every visitor is a potential buyer. Having a booth at a trade show provides tremendous brand exposure and income-generating potential. But this is true for every exhibitor; if your competitors exhibit at the same trade show, you have to pull out all stops to make your booth stand out from the rest of the exhibition stands. You have limited space and time to make an impact and create an unforgettable experience for visitors. To this end, follow these tips on how to get the most from trade shows with great exhibition stands. Before you start with the design or selection of the booth, you must understand your goals. List them in order of priority. What do you want to achieve? Who is your audience? What brand message do you want to convey? What do you sell?

Everyone Has A Story – Tell Yours with Passion

Limited time and space mean you cannot waste money with a vague message. Don’t make your booth a mere space filler. It either fades into the background or makes an impact. To do so, you need to tell your brand’s story in a striking way. If told right, it makes your brand offering more valuable. You want the audience to listen, see, ask, learn, buy, and become loyal supporters. Think of ways to tell the story in a way that creates interaction with the visitor. Every element must work together to bring the visitor to your call to action – and thus the desired outcome:

  • Does the lighting highlight the brand message?
  • Does the layout lead the visitor through the journey?
  • Does the counter provide exhibition possibilities?
  • Does the colour scheme support the story and the feel you want to create?
  • Is it an immersive experience?

Create an environment in which the visitor becomes part of the brand, gets the opportunity to ask questions and receive answers. They must explore. The banners, walls, flooring, lighting, LED light boxes, furniture, and brochure stands all work together to create that immersive and positive environment.

Give Visitors What They Want

Exhibition stands form part of a larger event. For the duration of the event, the brands have set addresses. As such, your booth has only one store front. You have to create a welcoming atmosphere. Visitors want to relax and they want to be entertained. Give them both. People are creatures of comfort. Create an environment with all the comforts they want, such as inviting seats, a bottled-water bar, beverages and snacks, interactive displays, information kiosks, and demonstrations. Give visitors opportunities to participate in demonstrations.

What do you want after a long day of visiting exhibition stands? You are thirsty, hungry, and tired. You want a welcoming oasis where you can linger longer. Re-energise your visitors with displays using bold colours and eye-catching messages. Create the “Wow!” factor and give them something to take home.

Unleash the power of your brand with our design expertise and award-winning exhibition stands. Get in touch for professional assistance to create showstopping spaces for all your trade-show events.

Roll-Up Banners

by | Sep 27, 2019 | Advertising, Banner displays, Display stands

Jaw-Dropping Roll-Up Banners: Tips for Showstopping Designs

Roll-up banners are vital tools for exhibitors and businesses to introduce brands, products, and services to people walking or driving past them. These marketing tools are perfect for creating interest and getting people to know the brand better, even if they have not yet stopped to ask about what the message entails. Most roll-up banners are designed to present the message at the eye level of the average person. This means messages are best displayed at heights of 1,7 to 1,8 m. The idea is to have people feel that the messages are addressed to them personally, almost as if they are in conversation with the advertising material.

This type of advertising tool is useful in many situations:

  • Product launches.
  • Announcements of new business ventures.
  • Highlighting specific events, products, services, or features.
  • Announcing special offers.
  • Directing visitors through an exhibition stand.
  • Showing the path to an exhibit.

With these applications in mind, consider how much or how little to put on the medium. Keep in mind that the people mostly see the messages while they are walking or driving past. They are not standing still and cannot read everything. This makes it essential to create balance in text, colour, design, graphics, and layout. You cannot convince every visitor to try or buy, but you can create a lasting impression with a desired outcome for the intended audience. Here are a few top tips for creating jaw-dropping roll-up banners to unleash the power of visual display for driving visitors to your booth or getting them to support your business:

  1. Create A Logical Flow. Though people read from the top of a page to the bottom, you do not have all that much space to work with. In addition, the display is at eye height, so you want to take advantage of the left-to-right reading pattern of the viewer. To this end, include only what is a definite must-have on the medium, such as the logo, slogan, call to action, and contact information. Think of it as the hook and bait at the end of the fishing line. You only need their interest and once you have it, you capture the rest of their attention, much like catching a fish. The sales team provides the rest of the information to help the visitor make an informed decision.
  2. Place the Core Message Above All Others. The reader sees the first message at the top first. And if anything is remembered, it is the message at the top, which is why you want the attention-grabbing feature right at the top. This can be the web address or a photo of a product. It is the first contact with the brand and must be impressive to be memorable.
  3. Use Colour to Support the Message. True, for a small business not surrounded by many other banners, the roll-up is already effective, simply because it is there where nothing else is being displayed. When it comes to the trade-show environment, it is one of many and thus harder to see and remember. Fortunately, a play on colour can make the difference. Use colour hues that work with your logo and brand colours but make sure the colours highlight the message. Though a bright, neon colour can have a head-turning effect, it does not necessarily make it easy for the visitor to see and read the message.
  4. One Image Equals A Thousand Words. Yes, it might be a cliché but you have limited space. A powerful, high-quality image of at least 300 dpi before printing is essential.

Get Professional Help

Let our design and print experts turn your roll-up banners intopowerful advertising tools. Get in touch for a quotation and advice.

Exhibition Display Stands

by | Aug 29, 2019 | Display stands, Exhibition, Exhibition Stands

5 Proven Methods to Drive Traffic to Your Exhibition Display Stands

Even with the best exhibition display stands available, you still need to make the right choice regarding layout, ambience, and functionality. In addition, you and your marketing team need to plan for the event day. This means marketing ahead of time.

1. Pre-Exhibition Marketing

Of course, you depend on the visibility of exhibition display stands to attract visitors, but with pre-trade marketing, you can ensure that your loyal customers will visit your booths. Use your email newsletters to announce where you will host a stand or several such trade stands. Invite your clients to drop in at your booths. Better yet, offer an incentive to do so.

Have your clients register online at your website to attend the exhibition where you will have display stands. Give them free tickets to the event and offer further freebies for attending your exhibition display booths. Create a Facebook event and invite your page followers to attend. Add an incentive for sharing and provide them with useful information about particular trade fair events where your brand will be represented.

2. Offer Skills Workshops at Your Exhibition Display Stands

If you have space, consider hosting short skills courses in your particular product or service offering. Make sure you notify your current clients of the workshops. With such offered, visitors stay longer.Boothsthat look busy attract more visitors.

3. Offer Product Demonstrations

As an alternative to skills workshops, you can offer product demonstrations. Advertise such on your website and social media pages well ahead of time. Also be sure to advertise such on banners or LED light box displays at the venue. You can even offer freebies for attending or provide certificates for attendance. Discount vouchers should form part of the marketing campaign to drive current clients to your trade booths. The benefit of such is that the customers will want to use the vouchers while they can. Make the vouchers redeemable only at your trade booths if you use such as pre-trade marketing items. If you use such at your trade booths, make sure the vouchers can be used at your stores as well.

4. Social Media Hub

People no longer leave home without their iPhones, tablets, or smartphones. They tweet, like, post, share, and upload the entire time. They often do so even more when at trade fairs. Make sure your booths are interactive to attract attention. Indeed, by turning your booths into social media hubs, you create focus points. Have relaxation spaces in addition to live projected feeds. Tap into the power of hashtags to have your product demonstrations go viral.

5. Interactivity Creates a Bond

People do not just want to observe while visiting trade booths. They want to participate. Games enable them to interact with your product. This can be a solar experiment or perhaps a 3D puzzle. You can even create a social experiment. Think of your product and how you can have visitors interact with it, using some type of game set-up.