Who are you selling?
Today’s prospective new clients are nervous – they’ve just been witnessing a global financial downturn with banks folding, giant companies declaring bankruptcy, workers getting laid off and the stock exchange dropping. Whether your product is a computer game or...
Making use of a live demonstration
There’s no better way of targeting the public directly and of drawing them into your display stand than by making use of a live demonstration. The type of live demonstration is going to depend on your product or services. For example if your product happens to be a...
Pulling them in
The whole point of taking part in a trade fair or exhibition is to increase your client base and make new contacts within your section of the industry. In order to do this you have to attract potential clients to your display stand. No-one is going to want to even...
Rent or Purchase?
We are currently going through a period of economic downturn. Up till now South Africa has not been hit badly, but this week’s announcement of a 31% hike in electricity charges means that we will start to see more small companies having to close shop. One way of...
Design samples
It is only natural for any display company to claim that its products are the best on the market and that it can produce the best display stand for you, and any company would be foolish to engage such a company without taking a good look at some samples of its work....
Getting organized
There’s a lot to do as an exhibitor in the preparation for a trade show. Always keeping the target audience in mind, you have to organize information regarding your company, its products and services, and at the same time you must try to figure out your probable...
Display stand design
The most important element of your display at a trade show or exhibition is the display stand, and there is nothing to beat a display stand that has been professionally designed and constructed. Scan Display was established in 1996 and is a group of professionals who...
Choosing exhibition architecture
A trade show usually runs for only a few days, and during that short time it’s up to your display stand and the people who man it to make your company’s presence felt. The correct choice of exhibition architecture combined with a careful selection of staff can and...
The portable Display
Something to think about for the next trade show you intend to participate in is the viability of a portable display. You can see a number of examples of portable displays on the Scan Display website and they come in a number of different sizes and designs. A well...
Do your research first
Before you commit yourself to participating in a particular trade fair or exhibition, do yourself a favour and carry out a little research first. You need to be sure that a specific trade show is the best one for your goods or services. It is essential that you choose...